Seth Sparks

Joined June 2022
Google has announced that it is sunsetting its A/B testing platform, Google Optimize (and Optimize 360) on September 30, 2023. Google said the platform "does not have many of the features and services that our customers request and need for experimentation testing."

Many digital marketers have invested a lot of time learning to use this tool, and its integration with GA and intuitive interface made it a solid A/B testing tool for conversion...
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One of the biggest topics in the SEO community over the last few years is E-A-T. If you truly want to set yourself apart from competitors, it's an essential part of your SEO strategy.

E-A-T stands for expertise, authoritativeness, and trustworthiness. Google evaluates these qualities when determining which pages it will feature on a search engine results page.

E-A-T is especially important if you write content about topics that Google...
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Whether I'm looking for metadata on a webpage, troubleshooting Google tag implementations, or proofing content, Chrome extensions make my life so much easier.

For example, a few months ago I learned about an extension called Detailed SEO (details below). Thanks to this tool, instead of spending an hour using several convoluted processes to find key on-page SEO information, I suddenly had a trove of valuable insights with one click.

I realized...
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There are hundreds of tools out there that can give you different user behavior data, and each have a different subset of features like click mapping, scroll mapping, different survey options, and much more.
I'm a huge fan of Lucky Orange for a few reasons - the biggest being the "Top 10" feature that immediately highlights, and exports, the most interacted areas of any web page. It's been a big help in expediting user journey improvements....
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Seth Sparks
The element analytics section is by far my favorite part of Lucky Orange. Whenever I notice something unexpected in that report, I like to review some screen recordings to dig deeper into user behavior. 
This year, Google has given us two core algorithm updates, two product review updates, a helpful content update, and a desktop page experience update.

It's been a particularly crazy year on Google results pages. Has anyone noticed increases or decreases in their organic traffic or rankings on SERPs this year?

Btw, if you'd like to keep track of these updates, here's a great resource.
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