What did Marcus say to write in the email headline when the prospect is ghosting you?

To give them the opportunity to say, yes we found someone else for example, instead of not responding at all See More

AIR YOUR GRIEVANCES: As consumers, what are your biggest pet peeves about business websites in any industry, B2B or B2C?

Take off your digital sales and marketing caps and put on your buying caps. And it could be anything. Some answers I've heard so far are:

"Language that is too "markety" and doesn't actually tell... See More
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 ·  1 Comment

What is your favorite music (or sounds) to listen to when you're trying to focus, GSD and/or create content?

I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's... See More
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 ·  16 Comments

Best (free) software for podcast production?

Hey guys,

Liz Moorehead and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.

What is anyone else using? (preferably something that's free) See More
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 ·  8 Comments

Are blue light glasses worth it and if so, which ones should I buy?

I spend a lot of time in front of the screen and I hear mixed reviews if these glasses are worth investing in. Assuming most of you fall in a similar boat, I want to hear opinions on if they are... See More
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 ·  5 Comments

Using Compeitors Video Content

What are your thoughts about product demonstration videos embedded in blog post from competitors, specifically in a B2B/Manufacturing context. There is so much awesome content pre-made in our... See More
curious 2
 ·  3 Comments

Be honest, what is the worst/most annoying/frustrating/"I wish I could skip this!!!" part of creating content for you?

For me, it's that in-between moment when I need to come up with an idea but it's still baking. So all I have is this weird purgatory space where I know the "big idea" will come to me and I'm just... See More
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 ·  7 Comments

What advice would you give to someone entering the workforce in 2021?

Given the craziness of what we endured over the past year, I'm curious how others would approach this question. Something tells me it'd be a bit different than what we have said in the past.

What... See More

Upcoming Bootcamps With IMPACT!

IMPACT is hosting a trio of bootcamps over the next few weeks and we want to see YOU there!

Jan. 20th: Video Marketing Bootcamp
Jan. 27th: New Year New Brand Bootcamp (sponsored by Design Pickle)
... See More
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What's the one thing you commit to accomplishing this week?

It's the second week of January 2021 and I'm sure there are A LOT of things going through your mind that you need to get moving on. So take a minute and slow down: What is the one thing you can... See More
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 ·  3 Comments

How to read books...

Now that everyone has set their Goodreads goal for 2021, I thought I'd share these personal reading lessons with you :)

Choose your books deliberately Read every day Don’t go anywhere without a... See More
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 ·  3 Comments

On setting goals for 2021...

Personal goal setting tips:
1. Start your goal setting in October
2. Don’t share your goals with others
3. Once set, focus on activities and behaviours not outcomes

Tips for success:

1. Build the... See More
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It's you that makes your work special...

When Abby Wambach retired from professional soccer she had a difficult period of adjustment where she was afraid that losing soccer meant that she was losing herself.

Like most of us, a large part... See More
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YouTube's top videos and creators in 2020

YouTube released its recap of 2020. The videos that got us through the pandemic: home workouts, socially-aware comedy.


See More
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 ·  2 Comments

On becoming a mentor...

At our final team meeting of the year I asked: ‘Name one person, and what they did, that had a dramatic impact on you in the last year.’

It opened up a powerful conversation where we expressed... See More
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 ·  4 Comments

Why do we discourage workaholics but praise loving the work we do?

Think about the phrase, "If you do what you love, you'll never work a day in your life."

If you are passionate about your work, of course, you are going to work more, at least you are more likely... See More
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 ·  6 Comments

Are you getting tone wrong in your online communications?

We all know how hard it can be to communicate tone in text. (There's a hilarious Key and Peele sketch about text messages that get misconstrued.)

I read yesterday in the NYT about using tone... See More
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 ·  2 Comments

Don't Make These Inbound Marketing Mistakes in 2021

As 2020 comes to a close, I've been reflecting on some of the most common mistakes I saw brands make with their inbound marketing.
If you're looking to improve your marketing in 2021, take a look... See More
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Here's how Marcus Aurelius has helped me to become a better team player at work...

“Doing your job without whining.” 1.15

“We were born to work together.” 2.1

“To care for all human beings is part of being human.” 3.4

“If you do the job in a principled way, with diligence,... See More
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