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Recent Posts From Community Members

I've been working on a lot of different pieces of content lately. I have to give a presentation next week to a bunch of insurance agents on a new flood insurance program.

This new program is basically the first update in 60 years and it's very complex.

So I've been trying to find a way to simplify it and help people understand it.

Then it hit me you can't just go from the Nintendo to Nintendo Switch over night.

You have to learn and apply to change.

So I'll be discussing some of the dangers of trying to go from the 1950's to 2021 See More
Kevin Church shared this great article from The Verge about Google's recent move to better integrate MUM into their organic search algorithm

What does this mean for you? It means context will play a larger role in the categorization and ranking of search content!! Further, websites that cover topics in a more in-depth content structure (*cough cough* They Ask, You Answer *cough cough*) are going to benefit and see a boost in their rankings and performance.

Whether you're a content manager or someone passionate about getting your website to rank better, it sounds like we're on the right trail forward! Give the article a read and share your thoughts below! See More
As many of us are already aware, we experienced one of the largest and most impactful tech outages of all time.

The Facebook/Instagram/WhatsApp outage of 2021 impacted millions of individuals and businesses worldwide and sent shockwaves through the internet.

Given the massive reach of Facebook and it's associated platforms (larger than 3.5 billion people) it felt as if the world stopped for several hours to watch the chaos unfold.

Here's what's on my mind: How were you impacted by the outage? What lessons can be learned from an outage like this? How can businesses and individuals better prepare when something like this inevitably happens again in the future? The article linked above does a nice job of capturing how the day unfolded and the... See More
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We all love HubSpot, but I'm interested in hearing what other platforms or tools people have used to measure the ROI of their content? Anyone out there use Parsely? Tableau? Momently? Cyfe? Anything else?

What else is out there?

Leave a comment below about your experiences!

Connor DeLaney Ramona Sukhraj Nicole Cimo-Holmon Bri Stauffer Paul D. Grant Jeremy Sutton Mark Wilson Betsy Francoeur Katie Martens Mark Baratto


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Hi Hubspotters! I hope you are all so well.

I am looking for an easy way to track sales reach outs in the sales process before calling a deal "dead". Is there a way to pull this data in an easily trackable form?

Ex-
1) You filled out a form to connect with us- automatically creating a deal in our dash
2) Sales reaches out to you with no contact on first, second, third, and so on times.
3) Sales called deal dead and places in "Struck out"/closed-lost.

I want to be able to see that we are making the appropriate amount of touches for first interactions and in between if possible (say going from qualified to proposal shared).

Make sense? Any suggestions?

Thanks for any help in advance!

-David See More
If you haven't heard, Apple's been rolling out new features that allow users to opt out of email tracking, as well as to effectively hide their personal email address (think: burner email addresses).

The big question then becomes:what the heck does this actually mean for me and my email marketing in HubSpot?

Well lucky for you (and me), the HubSpot gods have heard and answered our prayers!

Here's an awesome breakdown of what the updates are and how exactly they'll effect things in HubSpot (like: open rates, contact properties, workflows, etc).

How is everyone else feeling about these updates now that they're actually going live?? See More
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I am looking for a best practices for CTA's when creating a learning center


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Do you love the way your Cost article reads for your business? Would you mind sharing?
Looking for some great examples to inspire our article as we finish ours off.
Thanks in advance!
Jen See More
Has anyone figured out how to take the knowledge base it make it searchable using key terms. See More
In the sales mastermind today we were talking about ways to make videos that are custom-recorded for one person actually personalized so the person knows, before even clicking play, that the video is just for them.

When it comes to video selling, whether pre-recorded or live on a video sales call, how do you make your interactions more personal?

Some things we discussed were: Whiteboard with their name in a thumbnail Shared screen with their website, LinkedIn, etc. in the thumbnail Changing your virtual background to something relevant to the prospect What have you tried? Any cool ideas to share? See More
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Good day all,

With Q3 rapidly winding to a close, what was your biggest takeaway or win from the past 3 months?

Or, if there's still one more mountain you are aiming to climb before September closes, feel free to share that goal as well.

For me the biggest takeaway was that my investment in learning and the drive towards continual education paid figurative dividends in a big way. It also proved and cemented for that it'sso worthwhile and rewarding.

What's yours? See More
I was thinking about the idea of using the They Ask, You Answer methodology to create a stronger and more efficient hiring/onboarding process and the impact it could have.

Here's how I see it playing out:

The potential new hire is framed as the SME.

During the hiring process, we're regularly asking and answering questions between us and them, similar to a content manager interviewing an SME about a specific topic. You go in with knowledge and insight into what you are looking to hire for, and they bring a skillset or approach to fill that.

This back and forth allows us to better gauge if someone is a good fit to work for our company at all, let alone the role they'd be in. So, how can we speed this process up? Craft your job descriptions to... See More
We are looking to hire a company to help us develop our Standard Operating Procedures and Training Manuals. We'd love to have someone who has a good grasp on how to develop these procedures (being able to ask the right questions) and can help create written content, as well as video. We don't want this to just be busy-work but have a final product that can be used by both our existing franchises and new franchises, whenever they have a question about anything related to the operation of their business. Has anyone worked with companies that they would recommend? See More
Who can I contact about building out a template for videos in our knowledge base article system? See More
Hey there Content peeps!

I'm excited to show off our brand-new Learning Center at E-N Computers:

www.encomputers.com

We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.

So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et... See More
I just wanted to highlight an article Marcus wrote for franchises. (I may be a little late. I've been on the road preaching TAYA to our franchise owners.... oh, and hiking in the Rocky Mountains.)

The digital marketing plan to franchise your business: They Ask, You Answer

This is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks Marcus Sheridan for this fabulous tool. I'm slowly but surely winning the leadership over, and this may just be what I needed to get them to pull the trigger (meaning... spend some money on a content manager.)

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They Ask You Answer Marcus made joke at a conference I had read the book 37 times thats probably not far off.
I have purchased this book more than 5 different times. Its normally because I give a new small business owner my copy.

I will always keep a copy with me. The version in my bag right now is actually signed by Marcus on the day we published our 1000th flood education video in 1000 days.

Lets get to the hidden message of how this book can impact our team and employees.

One major reason someone leaves a job is they don't feel appreciated or that someone is not listening to us. This is one area we try to focus the They Ask You Answer strategy.

Just this morning i updated a form our team uses each day after reading the same email from the... See More
Here is a great snapshot of what you need to know from the Marketing Leadership Benchmark Report by Drift.

Two key takeaways for me: 74% of survey respondents said marketing has increased in importance at their company 53% of leaders said content marketing will be the most important specialization to their team’s success over the next five years. Thank you Paul D. Grant for putting together this piece! See More
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I read They Ask, You Answer probably once per year. Pretty often, I come back to the foundations of doing it, like The Big 5 or Selling 7. However, as I'm listening to it now, there are three points that keep ringing true that hadn't stuck with me while reading it before:

"So you don't make any mistakes" - I've seen and heard Marcus speak almost as many times as anyone and yet this phrase has never quite clicked until now. Whether it be a buyer reading content ahead of time so they don't make any mistakes in their buying decision (buyer's remorse), recording a sales call to ensure no details are lost in the virtual ether (building trust), or sharing what your buying and selling process looks like (think of the CarMax example), it all... See More
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