Mandy York

Hi all! Becca Manganello encouraged me to share my content update process. I've been using it since last June to keep our entire company (16 of us) informed about new blogs on Zoe Marketing & Communication's website.

Each week, I send out a simple email + quick Vidyard (2-3 minutes tops, usually) highlighting the new content. I try to mention how sales can use it, and/or how it's valuable to our in-house team — as well as folks that...

Hello everyone!

I have a question for you in case that you are or have been in a similar situation :)

At my company, we use Vidyard (integrated to Hubspot) as our main video server.
We are considering moving to Hubspot in the future, but we feel their video functionalities and interface are still really limited compared to Vidyard in terms of CTA, closed captions, chapters, etc.

Is there anyone here that uses only Hubspot and has some feedback...

We talk a lot about how to communicate what exactly is going on in our video departments, not only to promote transparency company-wide but also to help quantify the value that video brings. Below are some best practices for providing and communicating value with your team.

I write here a lot about the fundamentals- using LUTs, hijacking Canva- just general stuff that we often forget about as we start talking about the strategy behind TAYA videography and creating content that moves people to action. One issue that plagues me as a videographer is shot composition. I get in the ZONE when I’m filming and will leave shoots over the moon- and then sit down to edit later and find myself cropping and altering way too...

We've all been there- you've got a great talking head shot, but you've got to cut a portion out for whatever reason. Maybe they stumbled on a word, or they sneezed mid-sentence, maybe they were just talking for too long and you had to make a decision on what was important to include. Regardless of your reasoning, you now have a weird jump cut that you need to hide with footage of something else- so what do you do?Enter your backlog of b-roll...

Hey everyone! I made a quick video in case anyone was interested in learning more about LUTs (Look-Up-Tables) to increase your efficiency in color grading. Check it out!

Hi everyone, Mandy here with a weirdly personal topic today, inspired by John Phelan recent post about the Tactical Pause.SO- once upon a time I taught human development and psychology to high school seniors, and every year the topic of the rampant diagnosis of depression and anxiety would come up. So after thinking it over for a while, I finally came up with a toolkit for combating anxiety in real-time and there is no better place to...

Today’s thought- we have to do better at measuring twice and cutting once in videography. It’s so easy to say “Oh I’ll just fix this in post” and every single videographer has a horror story of the trouble that got them into. So here’s my handy list of things we can do as video professionals to ensure that we are doing things correctly from the ground up!

Did you guys know that Canva has video motion graphics available now- and that they are free with your team's existing Canva subscription? And also that they aren’t even half as frustrating as trying to fight with After Effects or Motion Array? Anyway- here’s the scoop.