KRISTEN KING

Joined May 2021
I feel like I'm in somewhat of a niche market as the marketing director for an air medical company. We provide pilots/mechanics for air medical aircraft (mostly helicopters).

I downloaded the "how to do keyword research" playbook and I can't seem to hone in on keywords that have really high search volume besides: how much is a helicopter helicopter parts and a few airframe specific searches
And those are in relation to completions, which we also do.

How do you go about finding your keywords when it seems no one is doing much searching? I am hoping to use data like this to get my team on board with more content, but I'm a little disheartened. Most of the search volume for phrases like "aircraft operations," "children's hospital... See More