This article caught my eye this morning. Google is crawling pages and looking for an emphasis on certain words or phrases through bolding or italics.
While it probably won't take your article from Page 8 to Page 1 on the SERP page, it seems that Google will give it a bit more weight:
While it probably won't take your article from Page 8 to Page 1 on the SERP page, it seems that Google will give it a bit more weight:
Whereas if you take a handful of sentences or words within your full page where you say this is really important for me and you bold those, then it’s a lot...
Julie Lai
Interesting find! Thank you for the insight
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