Hannah Claude

Joined October 2020


Content Strategist and Trainer at IMPACT, a sales and marketing coaching company whose purpose is to create heroes, grow businesses, and change lives.

My role as a content strategist and trainer is to help our clients hire, onboard, and train an in-house content manager to fully own the business's content strategy from idea, to publish, to optimization and everything in between. 

‘All the world is a laboratory to the inquiring mind.’ –Martin Fisher This quote perfectly sums me up. I have a passion (borderline obsession) for learning. Give me a good book or online course and I'll be happy for days! I love to learn new things to improve on and upgrade my existing skill set.
Hi guys,

I've been using an app called Miro to map out my content ideas, and I really love it! It is great for forgetful writers like me who love sticky notes and need a quick way to write an idea down before losing it.

I'd like to credit Erin from Aleisha Jenkins ' Impact HubSpot Group training for introducing me to Miro and Mandy York for hyping me up to share it with y'all. Here's a short little video explaining how I use the sticky note...
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Hannah Claude
Liz Adair Kaiser  this is so awesome! I always love to see how to content managers organize their content calendars. Thanks for sharing this inspiration :)
I'm working with a client to bring on their first Content Manager. After considering everything we've been using for this process (Course: How to Hire a Content Manager, Onboarding Guide for CM, Job Post, Evaluating Interview Skills) I don't remember anything mentioning TAYA awareness/involvement in the hiring process?

What are the reasons why you would or wouldn't dive into They Ask, You Answer from the get-go?

Thank you Liz Murphy John...
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Hannah Claude
Nate as a content trainer here at IMPACT, I always make it a point to chat with potential Content Manager candidates about TAYA right from the start. I find this to be super important because TAYA is the backbone of what the Content Manager will be doing at the company. If a candidate doesn't really connect with the TAYA mindset or isn't comfortable putting it into action for any reason, they won't be a good fit for the job.

To give them a clear idea of what's expected, I also walk them through the content scorecard. This helps them see what they'll be in charge of when it comes to making TAYA a reality at the company they might be joining. By bringing up TAYA early in the hiring process, we can find the right candidates who'll thrive in their roles as Content Managers and help the organization succeed.
If you've been in or around the IMPACT universe for any length of time then you know that we place a massive focus on getting companies and our clients to publish 3 articles a week.

As much as we talk about it, I still find that many people don't fully understand the reason why they should be publishing 3 articles a week.

Why not 2? Why not 1? These are the questions that we're constantly being asked.

So here is an answer from our coaches on...
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Do you ever feel like your feedback falls on deaf ears?

Do you ever feel like you're just not getting through to the people you work with?

You're not alone.

Giving clear and honest feedback is something that I've personally struggled with all my life and it's something that I've only recently become OK at lol

But seriously, let's be real. Giving feedback is hard.
And yet it's one of the most critical elements of any normal, healthy personal or...
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If the Big 5 topics were people, this is the question that the cost and price topics would be asking your business.

Businesses love the idea of the Big 5.

They want all the amazing benefits that the Big 5 promises.....

Our buyers have more power than ever when it comes to the way that they research and purchase products and services.

They have come to EXPECT companies to provide them with the information they need in order to make an informed...
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Are you interested in learning about SEO but you're just not quite sure where to start?
I've totally been there.

SEO can be a complex topic.

It’s something that all the content managers that we work with want to learn more about but the complexity of the subject makes it difficult to know where to start.

That’s why I want to share The HubSpot Academy SEO Certification course with you all.

This course is the perfect way to get started learning...
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One of the first challenges that content managers new to They Ask, You Answer run into is understanding how to determine where on the buyer's journey their content topics & ideas fit on the buyer's journey.

That's why I've created this handy video and cheatsheet for you.

Take a look to learn how to more quickly and easily identify where your content topics and ideas fall on your own customers buyers journey!

Be well,Hannah Claude
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Hey everyone!

I'm trying to figure out the best way to handle cleaning out contacts that have hard bounced, soft bounced, etc.

Is this something that is recommended to be done every 3 months or something like that?Thanks!
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Hannah Claude
Hey Anatoliy I ! Check out this course that should have the answers you're looking for: https://app.impactplus.com/courses/hubspot-portal-cleanup-guide
Growing up I was the only kid in class that failed every single accelerated reader test.
In the seventh grade, I was pulled out of English class because I was holding other kids back.
I scored so low on the ACT there were only two colleges that would give me conditional acceptance.
I never saw another English book until college. That was when I failed college English 5 times.
Then about 15 years later I ran across the book below. I am not a...
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Hannah Claude
Wow, what a powerful story  Chris Greene !! This story is an awesome reminder that this work is so worth it. Thank you for sharing this!
I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's "Irreplaceable" instead of, you know... the top content marketing tools I was writing about. Oops.
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Hannah Claude
These are my go-tos including the ones you mentioned Connor DeLaney :

Airplane Mode 
Chillhop Groovy 2020 
Most of us probably have the update now and I'm curious what people think.

Initial thoughts for me are:

  • It feels zoomed in all the time
  • The sidebars take up more screenspace than the actual feed
  • I'll probably forget it even happened in a few months
What's everyone else think?
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Hannah Claude
To be honest, I'm not much of a Facebook user myself so I feel like every time I do log on the UX is always different, so I would have to agree with your point about forgetting that it even happened in a few months haha

But I am also curious to hear what more regular users of the platform think about the updates! 
"Change happens slowly and then all at once" - Kevin Kelly, Futurist.

Working in a fast-paced industry (marketing & sales) with a rapidly evolving organisation (IMPACT) requires a measured temperament for change.

Like me, I’m sure you’ve reacted to change in a way that doesn’t align with your values and principles.

Self-awareness in these moments is how we learn to respond better to new ideas.

For more context, I've recorded this video just...
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Hannah Claude
I couldn't agree more Chris!
Hey All - new member to the community! Starting our journey with the TAYA team and philosophy. Held our kick-off meeting last week. Scorecard completed - we're off to a good start with work to do. One of my assignments was to identify and share two tasks we are going to tackle immediately. Task one - Start Training up the Content Manager and the Videographer on staff. Task two - Attack the low hanging fruit (after the web throwdown today)...
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Hannah Claude
Welcome Jeffrey Roth !!