Yes, these types of stories matter to business leaders and marketers like you

Posted July 9, 2021 in

Liz Murphy

Content strategist + brand messaging therapist

One of the things I find to be equal parts fascinating and completely 🤬 frustrating is the "inside baseball" side of SEO. There's this whole world of seemingly super technical stuff that influences how well our ideal buyers are able (or not able to) discover the content we're creating for them. 

And yet these stories are often shoved aside or dismissed as being irrelevant. 

This story is just one example. It's easy to think that stories about "internal linking" and site structure are too abstract for you to care about or understand, but that's not the case.

As I said in that article:

"... while it's easy to dismiss these little morsels of strategic SEO expertise as being "too in the weeds" to be relevant to how well your content strategy gets results, you shouldn't. You need to recognize that the overall health, structure and experience of your website matters more than ever to your success and your ability to rank No. 1 for the keywords you desire most."
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Connor DeLaney
I was shocked to see this when it came out. From the content side, internal links were at the core of what I understood, but now it seems like it makes Google not understand what's going on. Small things make a big difference, especially in this case. 

Lex Russell   Katie Martens   Mark Wilson   Brian Casey  ☒ what say you? 
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Connor DeLaney
P.S. great article  Liz Murphy  

Mark Wilson
Hm. We probably go a bit overboard here and there, though our "core" content (pillars + highest-ranking/revenue-generating articles) are linked more often than most other content. Is there a sense of when too much becomes too much, so to speak? Should I create a cap on internal links per every 1K words, for example? I have a similar quota for external links (min. 1 per 1K words), but no strict standard for the internal side.
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Lex Russell
This is my first time hearing about this so nice job jumping on the topic Liz Murphy ! Honestly, at this point, I am overwhelmed by this info and its implications. But, surely if the links are relevant and you aren't putting wayyyy too many it's fine, right? Hmm might need to come back to this later.
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