why do I have to publish 3 articles a week?

Posted December 2, 2022 in
IMPACT+ HQ IMPACT+ HQ

Hannah Claude

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If you've been in or around the IMPACT universe for any length of time then you know that we place a massive focus on getting companies and our clients to publish 3 articles a week. 

As much as we talk about it, I still find that many people don't fully understand the reason why they should be publishing 3 articles a week.

Why not 2? Why not 1? These are the questions that we're constantly being asked. 

So here is an answer from our coaches on why you need to be producing  3 articles a week:

When you publish valuable and transparent content on a regular basis that is properly optimized, search engines will recognize that your website provides lots of useful information, and you will rank higher and faster in SERPs.

Our experience in working with literally 100s of companies of all different types and industries has shown us that 3 articles per week - not 2, not 4 or 5 - is the right balance to not only ensure that we produce and publish the highest quality TAYA articles possible, but also at this volume we see the best results in terms of traffic, leads and sales.
When you publish valuable and transparent content on a regular basis that is properly optimized, search engines will recognize that your website provides lots of useful information, and you will rank higher and faster in SERPs.
On the technical side, it also sends the correct signals to Google so that they crawl the site more frequently to help everything get in the search results.
So really, the long and short of it is - one article a week just isn't enough if you want to achieve success at your highest potential. The difference between 2 and 3 articles per week is ~50 additional articles on your website over the course of a year.
It won't drive the results they need to support the work, and we know what happens next - what we don't want is 6-9 months down the road that the client is wondering why they aren't getting the results.
Three articles a week gives us the best chance of success.
Ultimately, this is the leading factor that will determine the success of TAYA for your company over the next 12-18 months and beyond.

1 article per week: 52 questions, fears, worries addressed in a year

3 per week: over 150 addressed

You tell me which is going to move the needle faster and further for your company
Are you currently publishing 3 articles a week?

If not, how come? 

What's holding you back? 

Let me know in the comments below!





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