David Roberge

Who belongs on your 'Meet The Team' Page?

Question for my fellow marketers:

Who belongs on your 'team' page on your website? Some in leadership believe adding everyone may "make us look too small", others believe that we should have every employee on there with a small bio. 

How do you make the determination? Is it just top-level leadership? What if you have a very small sales team, do you add just one rep or just one technician? Or do you add every salesperson and every technician?

Looking forward to your feedback!
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David Roberge
Adam Stahl Connor DeLaney Zach Basner and others, this is now a hot topic at the office, lol! Do you guys have any examples of businesses that show all of their employees? Looking to have some examples in by the 11th. NatureSweet is clever with its packaging. They use a drawn photo of their grower/packers underneath the cap for their cherry tomatoes along with a link to a video about the person! Pretty cool!
Hermila from NatureSweet
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Adam Stahl
I'm really digging that example from NatureSweet - thanks for sharing that!

Kelser also has all of our employees (and a few others) on our team page - https://www.kelsercorp.com/team .

However, not everyone wanted their picture shared so we have a generic avatar for that scenario. Profiles were only written for those that wanted them or that we felt would be strategic to have.

Somewhat anecdotally, if you combine all of the various iterations of our Team page as well as the related subpages (we used to have filters for departments, still have individual profiles pages, etc.), "Teams" is our #5 highest performing page by views all time.

I'm noting the above because there's something to be said for providing visitors the content that they're looking to find.
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Connor DeLaney
1. That's awesome, I've never seen that before but super clever by them! 

2. Here are some examples I could think of: 
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Adam Stahl
I'd echo Connor's sentiment that especially with small and medium-size companies that my feeling is to have everyone on the Team page. Especially if you're a business that claims that their people are a differentiator. 
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Zach Basner
This is an interesting one, David.

Here are some things I'm thinking about regarding adding the whole team:

  • Gives you a good opp to address the value of working with a "smaller" team right there on the page
  • Shows your prospects you're proud of your team
  • Shows the team that you value them personally
  • Gives any customer the opportunity to get to know the folks behind the operation (seldom do companies display everyone)
  • Potentially gives everyone the chance to get on video (obviously had to sneak that in there ;-))
  • Appeals to folks who value working with a small, tight-knit team
  • Appeals to future hires (this is actually a really big deal when you think about it)

  • Might turn off someone who wants a big team working with them (having them displayed on the website doesn't change this though - so is it not a good fit already?)
  • Will take time and effort to gather bios, videos and images
  • Depending on hiring/turnover/role change, could need constant updating

There's probably more there, but maybe this will help a little bit. :-)
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David Roberge
This is a great summation of everyone's sentiments so far with some great pros and cons! Thanks,  Zach Basner  
Connor DeLaney
I'm 100% for showing all team members, ESPECIALLY if you have a smaller team. With a smaller team, you all become the company's subject matter experts and/or role specialists, which means more likely than not your customers will directly or indirectly engage with each member of your team. I'm also someone who likes to show off the people I work with, so slight bias there. 
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David Roberge
I like your train of thought, Connor DeLaney

An important point here is that we are B2B company in the manufacturing space. Many of our team on the production floor won't directly interact with a customer or prospect, potentially ever. Would this change your sentiment?
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Connor DeLaney
That's a fair point, however, I still feel the same way. While they won't directly interact, they will produce the product for that customer and it can be a way to build trust in saying "This team has been around for X amount of time, they are real humans who work hard and care about your success, and you can trust them." While I'm sure not all customers need that sentiment, I feel that your team is more of an asset to be out there than they are to be hidden behind the manufacturing doors :) 
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