What's your 'blog title'...?

Posted May 15, 2022 in
IMPACT+ HQ IMPACT+ HQ
Hi everyone :) 

Random question, but what do you call your blog? 

Simply calling it a blog is a bit bland and underwhelming. 

Cheers

Chris 
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Connor DeLaney
Great question  Chris Wastney ! There's a few factors that can play into this. if you expect your blog to house additional content from just blogs, it could be helpful to focus on broader than just written content. Another factor could be industry/geographical language that buyers or visitors would connect with. 

Here are a few different titles I've seen/used before (in relative priority order):
- Learning Center
- Resource Center
- Learning Hub
- Customer Resources
- Learning Materials

Brian Casey   Mary Brown   Joe Bachir   Chris Marr  any other recommendations you'd make or that you've seen?
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Chris Wastney
Thanks, Connor. This is helpful. I Like Learning Center or Learning Hub even. 
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Chris Marr
Nothing really to add other than this: Don't make the mistake of naming it something you like or think is 'cool' over something that your website visitors know and understand. For example, most people know what a blog is. It might be 'bland' but it's widely known and understood as a place to get more information from a company. 
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Chris Wastney
Thanks, Chris. 

No, I don't want to get all weird on it. BUT I do find that in our industry, blogs are used just to shove product release PR rubbish and prove to not be helpful. Hence why I wanted to steer away from the word 'blog' and highlight the fact that our content is practical/valuable in not only making purchasing decisions but in actually using the products.  
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Chris Marr
The majority of our clients use the title 'learning center'. Look at these examples: 

  • https://www.ewmotiontherapy.com/learning-center
  • https://www.aeseducation.com/
  • https://www.berryinsurance.com/insurance-resources
  • https://www.illumefertility.com/learning-center
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Chris Wastney
Brilliant thank you,!
Dale Pease
I actually noticed https://www.riverpoolsandspas.com/ has both a "Learning Hub" and "Blog". I wondered why the need?
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Connor DeLaney
Cristian Shirilla  think you can hop in and share why?