Trying to figure out what is a good TOPIC CLUSTER
As I listen to @Liz Moorehead's course "How to Build a Content Strategy", I am trying to figure out if I understand the topic cluster's concept well. As Liz explains, I need to think about what I want my company to be known for.
The website I am building is focused on one technology. Imagine that this technology is blockchain. My initial thought is, "okay, blockchain is my topic, and the subtopics are:
- Use cases
- Case studies
- Products and vendors
- Pros and cons
- Getting started
If I consider a topic like "blockchain ecosystem", the subtopics would be:
- Product categories
- Media and resources
But again, I am not sure of myself here. Any insights?
More from this community
Hey there Content peeps!I'm excited to show off our brand-new Learning Center at E-N Computers:https://www.encomputers.com/learning-center/We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et voila!Shoutout to Adam Stahl -- even though he's moved on to bigger & better things, I would be lying if I said I didn't shamelessly copy borrow some ideas from draw inspiration from his very well-executed version at Kelser.
I'm working on the first article in a series for IMPACT and I was curious about the best way to position the articles to be recognizable as a series and still SEO friendly + valuable for someone who hadn't read any previous articles in the series. If you have any examples of article series you publish each month, that'd be amazing for inspiration as well. Thanks!
Liz Moorehead Kevin Church Jennifer Barrell Lex Russell what recommendations would you make for Callum Harland ? While I'm no expert here, I think having those smaller search volumes actually is extremely valuable here because they are likely longer-tail search queries that while they won't get a ton of hits, they'll get a lot of very qualified traffic for you. Do you have any examples of those that drop off?
At the end of the day, you win when you focus on solving for the reader. If you solve for them, you solve for Google.Google says "thorough content is better" but really they are saying "just answer the question!" A 2000 word article that doesn't answer the question is still a bad article.
As we write Best Of, Reviews, and Versus articles my team continues to discuss whether or not we should link to competitors in our articles. I've had mixed feelings about linking vs. not linking.What does your content team do and why?
Good morning Content Community!I've been noticing lately that my low-tier wireless keyboard has been letting me down lately.It's been missing keystrokes, keys sticking (so if I'm backspacing I lose whole chunks of sentences 💀) , and other deal-breaking "features" especially when writing content.I've done all I can from a software perspective so I think it's time for an upgrade.So, what are you all using? Have you found that certain types of keyboards or certain features tend to work better than others?Wired vs. wireless?Standard keyboard vs. gaming keyboard?Mechanical vs. optical switches?Thanks!