Trying to figure out what is a good TOPIC CLUSTER
As I listen to @Liz Moorehead's course "How to Build a Content Strategy", I am trying to figure out if I understand the topic cluster's concept well. As Liz explains, I need to think about what I want my company to be known for.
The website I am building is focused on one technology. Imagine that this technology is blockchain. My initial thought is, "okay, blockchain is my topic, and the subtopics are:
- Use cases
- Case studies
- Products and vendors
- Pros and cons
- Getting started
If I consider a topic like "blockchain ecosystem", the subtopics would be:
- Product categories
- Media and resources
But again, I am not sure of myself here. Any insights?
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