Talking About Competitors: To Link or Not To Link?

Posted August 24, 2021 in
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As we write Best Of, Reviews, and Versus articles my team continues to discuss whether or not we should link to competitors in our articles. I've had mixed feelings about linking vs. not linking.

What does your content team do and why?
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Nick Bennett
Hey Bri Stauffer !

Great question! We link (www.impactplus.com) but RiverPools doesn't (www.riverpoolsandspas.com)

Doesn't look like a concrete rule but I think Kevin Phillips or Kevin Church may have more thoughts on what to do about this.
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