Sales Book of the Year? - The Jolt Effect by Matt Dixon

Posted August 27, 2022 in
Leaders Leaders
The Jolt Effect (Recommended by Jack Carroll)
Sales book of the year? Maybe of the decade.  The Jolt Effect: How High Performers Overcome Customer Indecision by Matt Dixon (Creator & Author of The Challenger Sale)
Highlights and valuable insights from the book
  • 40 to 60% of all major sales opportunities are lost to “indecision.”
  • Why buyers fear decision making
  • How to uncover it without being offensive
  • How to create a safety net for them
  • What great salespeople do to overcome indecision
  • MUCH more
Matt Dixon Speaks with John Jantsch (Duct Tape Guy) About the Book 
Or Get it at Amazon


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Tom DiScipio
Appreciate the share,  Jack Carroll !

What I loved most about Challenger Sale was how data driven it was. Can't argue with the level of research he did in order to come to the conclusions described in the book. I think I read it 3 or 4 times. It sounds we'll see a similar approach in the Jolt Effect as well.

Adding this to my reading list. 

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