Raise Your Hand if This Google Analytics Message Freaked You Out

Posted February 3, 2023 in
Tips & Resources Tips & Resources
If you logged into Universal Analytics today you were likely greeted by this message:

On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, migrate your original property settings to a Google Analytics 4 (GA4) property, or they'll be copied for you to an existing GA4 property, reusing existing site tags.

If you haven't yet read anything about GA4, that message might have scared the tuna salad out of you. Universal Analytics is going away forever. It's a big deal.

If you haven't made the switch yet, it's time.   

This blog post is a great place to start: "What Marketers Need To Know About Switching to GA4 [Google Analytics 4]" blog post. It will walk you through what GA4 is, what happens to your old data, and what you need to do to get started with GA4. 

If you have any questions about setting up your new account, drop me and the team a comment! We've been setting up GA4 accounts left and right and will be able to point you in the right direction. 
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