NEWS: Spotify's podcast ad revenue is off the charts
Posted July 28, 2021
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Revenue and Features Editor at IMPACT
Interesting report out recently about Spotify's podcast revenue. Spotify has been gaining more and more market share in the podcast realm for years now — and it seems to be paying off: ad revenue jumped by 627% in Q2.
As listeners, subscribers, podcasters, and marketers, what's your take?
Are ads ruining podcasts?
Is marketing on podcasts something you're exploring?
Connor DeLaney
, I know you're a podcast lover. How about you,
Liz Murphy
and
Stephanie Baiocchi
?
As listeners, subscribers, podcasters, and marketers, what's your take?
Are ads ruining podcasts?
Is marketing on podcasts something you're exploring?



7 Comments
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We briefly explored the option of advertising on local podcasts but ended up going a different route. I'm interested to see everyone's thoughts!
On that note, I'm also curious about YouTube ads. I keep hearing/reading about how they are going to be the best place to advertise...but everyone I know uses an ad blocker on YouTube because they have become outrageous! But, even when creators I regularly watch have a sponsored part in their video I always skip past it...mostly because it's the same 3 products usually for everyone on YouTube.
Instagram ads are always the ones that get me. I left my tracking on because I'd rather get relevant ads than random ones and they always know what I'm looking for haha.
What I've been seeing lately is that sponsors are giving more flexibility with ad reads to make them more personalized and that's driving a lot more engagement, and they are encouraging the sponsored party to actually use the product/service and share what they've thought (if it's good). Big shift in the approach