New Reporting Features in Google Analytics!?

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

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Search Engine Journal did an awesome round-up of what to expect in GA4, with new reporting features and updates that are especially useful for marketers using the tool! 

From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) 
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Lex Russell
I'm curious if anyone is actually using GA4? From what I've read (mostly on reddit tbh) most people hate it, but maybe these new features will help that. I tried it out but was honestly a bit lost. I might need to refresh in some of the GA courses I guess!
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Tom DiScipio
Franco Valentino   - what say you 😀 ?
Lex Russell
Ok I’m returning to piggyback off your post - have you seen the new search console insights tool? Seems super cool! search.google.com
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Connor DeLaney
I have not, but someone sent this in a chat yesterday,  Kevin Church or  John Becker  believe it was one of you who threw this out there right?! What are our initial thoughts??
Kevin Church
It's neat, but I think it needs a lot of refinement to be truly useful.  I'm also seeing some big differences between the time on page numbers that it's reporting for organic search visitors vs Google Analytics. I checked it this morning after seeing this post and it looks like it's having some issues, so maybe this wasn't fully baked before release.
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Lex Russell
Interesting! I didn't notice that until you pointed it out - all the numbers seem a little off. Weird since it connects directly to the analytics account. I think this is still in beta though - so maybe those things will be worked out?