New Reporting Features in Google Analytics!?

Posted June 14, 2021 in
Breaking News in Digital Sales & Marketing Breaking News in Digital Sales & Marketing

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

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Google Announces New Reporting Features in GA4

Google has announced new reporting features and changes coming to GA4. Here’s what marketers need to know!
Search Engine Journal did an awesome round-up of what to expect in GA4, with new reporting features and updates that are especially useful for marketers using the tool! 

From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) 
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Lex Russell
I'm curious if anyone is actually using GA4? From what I've read (mostly on reddit tbh) most people hate it, but maybe these new features will help that. I tried it out but was honestly a bit lost. I might need to refresh in some of the GA courses I guess!
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Tom DiScipio
Franco Valentino   - what say you 😀 ?
Lex Russell
Ok I’m returning to piggyback off your post - have you seen the new search console insights tool? Seems super cool! https://search.google.com/search-console/insights/about
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Connor DeLaney
I have not, but someone sent this in a chat yesterday,  Kevin Church or  John Becker  believe it was one of you who threw this out there right?! What are our initial thoughts??
Kevin Church
It's neat, but I think it needs a lot of refinement to be truly useful.  I'm also seeing some big differences between the time on page numbers that it's reporting for organic search visitors vs Google Analytics. I checked it this morning after seeing this post and it looks like it's having some issues, so maybe this wasn't fully baked before release.
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Lex Russell
Interesting! I didn't notice that until you pointed it out - all the numbers seem a little off. Weird since it connects directly to the analytics account. I think this is still in beta though - so maybe those things will be worked out?

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