Larry Kagan

Looking for Process to Follow After Articles are Written

I am the owner of an employee compliance company that does b2b sales. We are writing a new article every week now and I am looking for a checklist of things to do to maximize our ROI and inbound leads from these articles. We are going to make videos from these articles and post them to our YouTube channel. Right now we email the articles to our clients and prospects and post them to our company website.

Should we post the articles to social media (LinkedIn, FB, etc.) or just post the videos to social media. What other things should we do with these articles to enable more people to find us on the web? What am I missing?
curious thumbsup 2

Log in or sign up to leave a comment.

Connor DeLaney
Hey  Larry Kagan ! Couple of opportunities I noticed here:

  1. Definitely share your articles on your personal or company social pages so they get some exposure to your audiences. Videos can also go there, just make sure you have captions of some kind added too! 
  2. Posting YouTube content is great and compliments your articles well too! I'd say you can also add your videos directly in your articles by embedding them so that you get maximum exposure of that video content. 
  3. Organic is obviously our motto, so optimizing for SEO as well as customer questions are both very improtant. Assuming you don't want to go into ads right now, I'd definitely focus on getting your keyword strategy in place to ensure organic exposure too. 
  4. Are there any industry-focused blogs of publications that you could share your content to or places you could get referrals from? Getting republished on other sites is a good way to continue that exposure as well. 

If I think of more, I'll definitely keep you posted! 

Kevin Phillips   Liz Moorehead   Brian Casey  what else am I missing? 
Brian Casey
Larry Kagan - here is a video walkthrough that I made for our content training team on native Linkedin promotion for articles. Long story short, social networks really heavily favor content that lives natively on their platforms, so republishing articles that were originally written on your site to Linkedin can be a big win.
heart 2
Nathan Dube
We do something similar. We release our podcast via YouTube. Each episode is created from a previously written blog post. We share both the podcast video and the articles they are based on through our social channels. For the most part, the youtube videos get higher click-throughs and interactions. But, I think it is still good to share the text articles. Also embedding the videos in the blog posts.
insightful 1
Larry Kagan
Thank you Nathan.

More posts from the IMPACT+ (All members) Community

To give them the opportunity to say, yes we found someone else for example, instead of not responding at all See More
Take off your digital sales and marketing caps and put on your buying caps. And it could be anything. Some answers I've heard so far are:

"Language that is too "markety" and doesn't actually tell... See More
curious 2
I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's... See More
heart curious 5
Hey guys,

Liz Moorehead and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.

What is anyone else using? (preferably something that's free) See More
curious heart 4
I spend a lot of time in front of the screen and I hear mixed reviews if these glasses are worth investing in. Assuming most of you fall in a similar boat, I want to hear opinions on if they are... See More
heart 1
What are your thoughts about product demonstration videos embedded in blog post from competitors, specifically in a B2B/Manufacturing context. There is so much awesome content pre-made in our... See More
curious 2
For me, it's that in-between moment when I need to come up with an idea but it's still baking. So all I have is this weird purgatory space where I know the "big idea" will come to me and I'm just... See More
heart curious thumbsup 6
Given the craziness of what we endured over the past year, I'm curious how others would approach this question. Something tells me it'd be a bit different than what we have said in the past.

What... See More
IMPACT is hosting a trio of bootcamps over the next few weeks and we want to see YOU there!

Jan. 20th: Video Marketing Bootcamp
Jan. 27th: New Year New Brand Bootcamp (sponsored by Design Pickle)
... See More
heart celebrate thumbsup 4
It's the second week of January 2021 and I'm sure there are A LOT of things going through your mind that you need to get moving on. So take a minute and slow down: What is the one thing you can... See More
curious 1
Now that everyone has set their Goodreads goal for 2021, I thought I'd share these personal reading lessons with you :)

Choose your books deliberately Read every day Don’t go anywhere without a... See More
curious thumbsup heart 3
Personal goal setting tips:
1. Start your goal setting in October
2. Don’t share your goals with others
3. Once set, focus on activities and behaviours not outcomes

Tips for success:

1. Build the... See More
heart insightful 7
When Abby Wambach retired from professional soccer she had a difficult period of adjustment where she was afraid that losing soccer meant that she was losing herself.

Like most of us, a large part... See More
heart curious thumbsup 5
YouTube released its recap of 2020. The videos that got us through the pandemic: home workouts, socially-aware comedy.

See More
insightful heart 2
At our final team meeting of the year I asked: ‘Name one person, and what they did, that had a dramatic impact on you in the last year.’

It opened up a powerful conversation where we expressed... See More
heart curious thumbsup 4
Think about the phrase, "If you do what you love, you'll never work a day in your life."

If you are passionate about your work, of course, you are going to work more, at least you are more likely... See More
heart thumbsup 4
We all know how hard it can be to communicate tone in text. (There's a hilarious Key and Peele sketch about text messages that get misconstrued.)

I read yesterday in the NYT about using tone... See More
heart 1
As 2020 comes to a close, I've been reflecting on some of the most common mistakes I saw brands make with their inbound marketing.
If you're looking to improve your marketing in 2021, take a look... See More
insightful 1
“Doing your job without whining.” 1.15

“We were born to work together.” 2.1

“To care for all human beings is part of being human.” 3.4

“If you do the job in a principled way, with diligence,... See More
heart 5


IMPACT+ (All members)

IMPACT+ (All members)

Visible Community
6.7k Members


An open community for all IMPACT+ members. Post here to introduce yourself or your company or to ask a broad question to the community. Otherwise, use the other communities for more specific topics. If you spam this group, we will kick you out. :)

Don't forget to follow IMPACT+ on social media!


Visible to Public

Anyone can find this community