Larry Kagan

Looking for Process to Follow After Articles are Written

I am the owner of an employee compliance company that does b2b sales. We are writing a new article every week now and I am looking for a checklist of things to do to maximize our ROI and inbound leads from these articles. We are going to make videos from these articles and post them to our YouTube channel. Right now we email the articles to our clients and prospects and post them to our company website.

Should we post the articles to social media (LinkedIn, FB, etc.) or just post the videos to social media. What other things should we do with these articles to enable more people to find us on the web? What am I missing?
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Connor DeLaney
Hey  Larry Kagan ! Couple of opportunities I noticed here:

  1. Definitely share your articles on your personal or company social pages so they get some exposure to your audiences. Videos can also go there, just make sure you have captions of some kind added too! 
  2. Posting YouTube content is great and compliments your articles well too! I'd say you can also add your videos directly in your articles by embedding them so that you get maximum exposure of that video content. 
  3. Organic is obviously our motto, so optimizing for SEO as well as customer questions are both very improtant. Assuming you don't want to go into ads right now, I'd definitely focus on getting your keyword strategy in place to ensure organic exposure too. 
  4. Are there any industry-focused blogs of publications that you could share your content to or places you could get referrals from? Getting republished on other sites is a good way to continue that exposure as well. 

If I think of more, I'll definitely keep you posted! 

Kevin Phillips   Liz Moorehead   Brian Casey  what else am I missing? 
Brian Casey
Larry Kagan - here is a video walkthrough that I made for our content training team on native Linkedin promotion for articles. Long story short, social networks really heavily favor content that lives natively on their platforms, so republishing articles that were originally written on your site to Linkedin can be a big win.
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Nathan Dube
We do something similar. We release our podcast via YouTube. Each episode is created from a previously written blog post. We share both the podcast video and the articles they are based on through our social channels. For the most part, the youtube videos get higher click-throughs and interactions. But, I think it is still good to share the text articles. Also embedding the videos in the blog posts.
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Larry Kagan
Thank you Nathan.

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