Looking for best software to schedule social media posts and track KPI's etc....

Posted October 20, 2021 in
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Brittany Rossow

Videographer and Marketing Assistant for Vermost Insurance Agency.

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Hello all!

My name is Brittany and I have recently became the full time marketing assistant and Videographer for Vermost Insurance Agency.  While creating content is something I've done for a while now, marketing is a whole new challenge that I am learning as I go. 

I am looking for a program that can help me schedule social media posts across multiple platforms, that also has capabilities to track KPI's, website clicks and anything else that might be important! I've heard HubSpot and Sprout social are popular options but I would love to hear what you all have been using and any advice you can give me.

Thank you!

Brittany
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Connor DeLaney
Hmmm a little while back I put together this article highlighting the 7 best social media management tools I could find on the market, this could be a great place to start!

There's also a great course from Stephanie Baiocchi called Fundamentals of Social Media Marketing that you should definitely check out!

On top of that, I'm thinking Mikayla Martinsen , Lex Russell , Nathan Dube , and Nicole Cimo-Holmon could help here! What recommendations do you all have for Brittany Rossow ?
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Stephanie Baiocchi
Agreed with everyone here - Sprout and HootSuite are both great options though if you're already using HubSpot I'd definitely start there. Like Mikayla said, it depends on the channels and type of content you're focused on. 
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Brittany Rossow
Right now we are focusing on Facebook, Twitter and Instagram. It would be nice not to have to purchase more than one management tool but if that isn't possible then I want to use the best available!
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Mikayla Martinsen
Hi Brittany! Connor's list is really good, so definitely check that out. I use HubSpot, HootSuite, and TweetDeck every day. Loomly is great for video and I also like Lumen5 because of the AI capabilities it has (it makes turning blog posts into videos very easy). Later.com also has a very Instagram-focused approach to managing social, if that's a platform you're focusing on. 

CoSchedule is also fabulous for managing social but it's not needed if you're using HubSpot. HubSpot provides all the data analytics you're looking for (scheduling, clicks, impressions, engagement, etc.) and so much more (CRM, sales management, etc). HubSpot also offers additional training for Social Media Marketing Certification through their academy. Truly awesome stuff. 


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Brittany Rossow
Yes HubSpot has come up a lot in my research so far, it's nice to know many others use it too!
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Brittany Rossow
Thank you Connor! I will definitely check it out!  
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Lex Russell
We use Hubspot for Twitter, Facebook and LinkedIn and Later for Instagram and I have no complaints. At my previous job at a marketing agency, we used eclincher, hubspot and tweetdeck. Hubspot is always the easiest for me to use and track with.

I will say some things we do post natively on LinkedIn just because it's easier. And we have been using the LinkedIn curated post feature a lot to get our sales team to share our posts.
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Brittany Rossow
this is very helpful, thank you!
Kaitlyn Pintarich
Brittany Rossow  - hello from a fellow insurance agent! We've used CoSchedule, HootSuite and Hubspot in the past, amongst others. Out of them all, I like AgoraPulse the best in terms of multi-posting and social listening. Currently though, we've been mostly posting to each platform independently to avoid any algorithm issues with posts not being seen. Feel free to connect if you ever want to chat insurance marketing. Good luck!
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Brittany Rossow
Hi Kaitlyn! Right now we are thinking of using Hootsuite. Haven't heard of AgoraPulse but I'll check it out! Are any of the software's you listed not posting your content? I would like to avoid having to post to each platform individually. Just looking for the best option to post for multiple platforms. Thanks for your advice, will definitely look to connect soon!
Kaitlyn Pintarich
All the social networks will post using any of these platforms, but we have tested and found visibility and engagement to be higher when posting within the native app. You may experience different results though. :-)
Brittany Rossow
oh wow, good to know! Thanks!
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