I thought I had a team, turns out, I'm alone... Asking for advice/short coaching session
Here's the portrait:
Back in 2020, I had a consulting/social media management agency. I was tired and wanted out of having my hands in the production part of things. You know "work on your business, not in your business", so I hired my first full-time employee.
The pandemic hit, we lost a few clients but gain way more. Which is great but still had my hands shoulder-deep in the production part of things (aka doing the work for the client).
Many entrepreneurs were coming to me saying "many VA's offer social media management but few actually do anything more than post content. They don't have the marketing strategy, and no ROI, etc.."
On the other hand, VA's were coming to me requesting training to provide social media management services to their clients.
I thought this is an opportunity: provide paid training for VA's then when clients come to me for services, I'll delegate them to the VA's I've trained, keep a small percentage and that will allow me to take my hands out of the production work... THAT BACKFIRED!
WHAT REALLY HAPPENED
- My only full-time employee left after only 5 months when I gave her a lofty commission pay. Which left me with her 40h/w workload on top of my already 70h/w.
- Thankfully I had already trained my first cohort of VA's so I could delegate clients to them.
- I learned quickly that VA's are "doers" and not strategy-oriented and are extremely dependant on me. So now I have 6 VA's asking for help multiple times a week, plus 15 clients also coming to me to strategy sessions, reports, and adjustments.
- The clients I close are all disappointed when I tell them they will not be working with me. They all still communicate their needs to me instead of the VA assigned to them because they reap more benefits coming to me.
- I actually tripled my workload instead of freeing up some time
- I'm extremely tired, if not to say burned out.
Feel free to suggest what you would do... I already have processes in place but it doesn't seem to help.
If you are a business coach, a session or two would be appreciated.
More from this community
Dear IMPACT Plus Team, The Website is 99% done. Once it is completely done. I will put all my time and energy into my WHY project. Since I will have to do this alone. I am looking for one person who wouldn't mind helping me refine it.
We have taken some production equipment and lights and set it up in the office to record our learning center content. I threw together a test video so we could look at how it looks and feels and sounds. Any feedback you guys have would be awesome!https://youtu.be/8BYE-ozJGk0Thank you!Phil
Dear iMPACT Team,I finally just finished the work with my lead magnet, and was wondering if anyone would be interested in testing it out and providing the feedback. It will take a few minutes for the pdf to show up in inbox. https://mailchi.mp/dcb89e07b28e/freebie-giveaway
As I start to think about future budgets, and how the whole TAYA mindset might change them, I have come up with the question in my mind of how much will we still have to do/spend on "outbound" marketing, like PPC ads, TV, Direct Mail, etc... I understand it will vary by industry, but with us, I'm not sure I see the spend on "traditional" marketing going down much.We sell a fairly unknown process (to level sunken concrete.) It is sometimes surprising to me how few people even know the technology exists. So, much of our marketing is trying to educate folks that there is an option rather than replacing their concrete (or just living with the trip-hazards.) We will get some inbound (meaning they'll find us) for folks that are searching for concrete replacement, but, it can be hard to grab those folks (and hard to get in front of them when that is not what we do.)I just wondered if there was anyone else here that sells a service like ours--one that is not very well known--and how that affects their marketing spend.
I've always used dark mode in all my apps, email, google sheets etc. and it has rarely been an issue (although, I do use outlook's switch to turn on light mode in emails often). But, I know Google Chrome has been rolling out dark mode for their browser to users (my fiance had it before me so I thought it might be user testing) and now with my update this morning, all the websites I visit are in dark mode and I honestly prefer it this way.So my questions are:I'm curious to know how many people use dark mode on their computer. Most of my friends do so I assumed it was a pretty widely adopted thing...but I'm the only person on my team at work that uses it as far as I know.Do you think this will affect website design? I looked around on our website and everything looked fine...but definitely not as pretty and there were some awkward white spaces from things we had designed with a white background in mind.Curious to hear everyone's thoughts/opinions!Edit: Now that I'm reading more about the rollout it appears I may be late to the party...still curious about it though!Edit 2: Apparently, the update just somehow triggered the "Force Dark Mode" chrome flag to be enabled for some reason...not sure if it will affect other people.