How to change your Domain Name without harming SEO
Posted May 13, 2021
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Helping companies to run their inbound marketing they alIways dreamt off.
Hi, we are planning to change our domain name: takeoffpr.com. We started as a PR Agency, but since 7 years we are a pure Inbound Agency.
We think of takeoffinbound.com. A bit long but nothing else is available.
What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)
What would you do?
Martin
We think of takeoffinbound.com. A bit long but nothing else is available.
What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)
What would you do?
Martin
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Definitely a great question - we did take a traffic hit, which was expected as Google figures out where the brand authority should transition.
The biggest part is making sure that you have your 301s in place, that you notify Google of the change, and that all links on the site get updated to the proper new domain.
There's definitely some deeper things but at a high level that's the basics.
We've also been closely monitoring the backlinks and making sure that all the most important pages are getting the right traffic back.
Typically it takes 3-6 months for the keyword / domain authority to fully transition over, which is what we're seeing now as we start climing back traffic-wise.
Let me know if you have any other questions!
Use the Change of Address tool when you move your website from one domain or subdomain to another: for instance, from example.com to example.org or example2.com. This tool tells Google about your change, and helps to migrate your Google Search results from your old site to your new site.
Don't use the Change of Address tool for the following moves:
Perform these steps for all site moves:
After performing the pre-work, if you fulfill the requirements below, you can use the Change of Address tool to forward your old site signals to your new site.
Requirements:
Use the Change of Address tool:
You can cancel a change of address request for 180 days after it was made.
To cancel an address change: