How to change your Domain Name without harming SEO
Leaders
Helping companies to run their inbound marketing they alIways dreamt off.
We think of takeoffinbound.com. A bit long but nothing else is available.
What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)
What would you do?
Martin
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Definitely a great question - we did take a traffic hit, which was expected as Google figures out where the brand authority should transition.
The biggest part is making sure that you have your 301s in place, that you notify Google of the change, and that all links on the site get updated to the proper new domain.
There's definitely some deeper things but at a high level that's the basics.
We've also been closely monitoring the backlinks and making sure that all the most important pages are getting the right traffic back.
Typically it takes 3-6 months for the keyword / domain authority to fully transition over, which is what we're seeing now as we start climing back traffic-wise.
Let me know if you have any other questions!
Use the Change of Address tool when you move your website from one domain or subdomain to another: for instance, from example.com to example.org or example2.com. This tool tells Google about your change, and helps to migrate your Google Search results from your old site to your new site.
Don't use the Change of Address tool for the following moves:
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Changing address from http to https. For an http to https move, follow the guidelines for site move with URL changes, but don't use this tool; Google will figure out your changes for you.
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Moving some pages from one location to another within your site: For example, from example.com/oldpath/... to example.com/newpath/...). In this case, just add redirects, and update your sitemaps as appropriate. However, you can use the tool to migrate your site from one domain to a path within another domain. For instance, from example.com to example3.com/new/location/.
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Moving between www and non-www in the same domain: For example, www.example.com to example.com. In this case, use canonical tagging and/or redirects without using the change of address tool.
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Moving a site without any user-visible URL changes (that is, when your site URL remains the same but you are changing hosting providers or CDNs). For this, read Move a site with no URL changes.
Best practices in a site move- Don't chain site moves. If you submit a change of address to redirect traffic from site A to site B, you can't immediately submit another change of address from site B to site C.
- Try not to combine multiple moves to a single location. Moving sites A, B, and C all to new location D can cause some confusion and traffic loss. You might want to move sites one at a time to the new, combined location and wait till traffic stabilizes before moving the next site.
- If you want to migrate a Domain property to one location (A.com to B.com) and a subdomain to a second property (m.A.com to m.C.com), create a property for subdomain m.A.com and migrate it separately.
- When moving a site, keeping the same site architecture in the new location helps to pass the signals more directly to the new site. If you combine a site move with a redesign of the site's content and URL structure in the new location, you will probably see some traffic loss as Google might need to relearn and reassess the individual pages.
Step 1: Pre-workPerform these steps for all site moves:
- Implement a 301 redirect from your old homepage to your new homepage. we recommend also implementing 301 redirects for the canonical pages on your old site.
- Read the following topics:
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What is a site move? - Recommendations for all site moves.
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Move a site with URL changes - A step-by-step guide for moving a site from one domain to another.
- Perform any other pre-move actions described in Move a site with URL changes.
- Sites at the domain level (such as example.com, https://example.com, m.example.com) can then use the Change of Address tool (step 2).
Step 2: Use the Change of Address toolAfter performing the pre-work, if you fulfill the requirements below, you can use the Change of Address tool to forward your old site signals to your new site.
Requirements:
Use the Change of Address tool:
- Perform Step 1: Pre-work.
- Ensure that you fulfill all the requirements listed above.
- Open the Change of Address tool in a property that is at the domain level (that is, it has no path segments--example.com, not example.com/petstore).
- Follow the instructions provided in the tool. The tool runs a few pre-move checks before telling Google about the move. If you fail any critical pre-move checks, you must fix the issue before you can continue. If you fail non-critical pre-move checks, you will see a warning with recommendations, but your request can continue.
- If critical pre-checks pass, all sites being migrated from or to will display a notification in Search Console that the move is in progress. You will see these notifications for 180 days.
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Monitor your traffic as indicated in Move a site with URL changes.
- Maintain the redirects for at least 180 days--longer if you still see any traffic to them from Google Search. Remove your old pages, but we recommend continuing to pay for the old domain for at least a year to prevent others from buying and using your abandoned domain for malicious purposes. After the 180 day period, Google does not recognize any relationship between the old and new sites, and treats the old site as an unrelated site, if still present and crawlable.
What happens when I run this tool? Cancel a change of address requestYou can cancel a change of address request for 180 days after it was made.
To cancel an address change: