How has video helped (or NOT helped) you with sales and marketing during the pandemic?
IMPACT+ HQ
Content strategist + brand messaging therapist
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Weekly poll: how do you make sure the most important...Post
As we wrap up the week, it's important to close out Friday knowing you got the most important things done. But how do you maintain focus on those things, especially when Friday afternoon creeps up? I love to map out my tasks on the Eisenhower matrix. It looks like this: View full-sizeDownload How do you stay focused on the most important things?? Let me know in the reactions and comments! ❤️ = I also use the Eisenhower matrix!👍 = it's all about the checklists for me💡= color coding is my lifesaver🤔 = post it notes or whiteboards for life🥳 = something else (let us know in the comments!)
Stephanie Baiocchi
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Planning for IMPACT Live in OctoberPost
🚀 The countdown has begun, and planning is already off to the races for 🎉IMPACT Live this October 2-4th! I couldn't resist sharing this breathtaking picture of the city's inspiring charm, and for those of you who don't know me and my undying fascination with clouds! ☁️💙 . At IMPACT Live, you will be surrounded by innovators, visionaries, and creatives, leading in their respective spaces, and potentially a few cloud enthusiasts like myself. Click the link to learn more, and I hope to see you there.😁👋🏽 View full-sizeDownload
Cristal Drummond
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Speed Networking Event for the Community🎉Post
Hello Everyone! 👋🏽 Sending a quick reminder of the upcoming Speed Networking Event that with the community in attendance, is sure to be an awesome experience. We had a couple people to join our last event and we are looking forward to connecting even more with new and old faces. Click on the link to register. Let's make it a date! 🤝🎉Time: June 7th from 10:00 am to 11:00 am EST.Duration: 45 minutes
Cristal Drummond
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Building a Content Creation FoundationPost
Your content creation process needs to be airtight to serve as a robust engine for your content creation vehicle. You might be thinking, "I simply create content as I go and when needed." However, consider this: one of the major challenges many face is maintaining a routine of producing three articles and two to three videos per week.Without a solid foundation in place, competing becomes a daunting task.Check out the content creation roadmap template. First, start by identifying the top three most pressing topics, once have those prepared...Its off to the races Research and Planning (Duration: 1-2 days) SME (Subject Matter Expert) Interview (Duration: 1 day) Create First Draft (Duration: 1-2 days) Internal Review (Duration: 1-2 days) Revision (Duration: 1 day) Final Review (Duration: 1 day) Publish (Duration: 1 day) What does your content creation process look like currently, and does it set you up for success on a consistent basis?
Cristal Drummond
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How Is IMPACT Prepping For The Shift From Current SEO...Post
Nathan Dube I won't pretend I've tested every tool out there, but this one is the one I'm using currently: https://writer.com/ai-content-detector/(it called me out on my own writing vs ai writing accurately :S)I think the factual part comes into how granular your content is. So for example, one of the articles I (tried to) AI for my own company was about luxury wedding venues here in KY- it completely destroyed that one and not in a good way. It did fine on easy to crawl info like the addresses, but failed when it had to go a few pages deep into the website (pricing, for example).I will say that it's great news that we have multiple rounds of edits baked into our processes through TAYA- having SMEs a click away to check over info is awesome, I just always have that nagging fear in mind that we don't want to create unnecessary work for others. I know when I pulled that wedding venue article, it wound up being more time consuming just to fix everything than it would've been just to write the thing myself!
Nathan Dube
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Google Analytics +/vs HubspotPost
Hey Winnie Anderson ! This is a common question even for those that look at data every day on these platforms! It can be confusing to know when to look at each one. Here is a video I made for a newsletter a while back that talks about the difference between the two.In terms of your specific case, if you have yet to dive into either, I recommend starting with HubSpot and getting familiar with the data you get there. It is honestly easier to use, and less convoluted. It will also have 99% of the data you most likely will be looking for. I have also made a graphic that helps you identify the overlap and the uses for common reporting platforms.
Winnie Anderson
Great subject! Video is BIGGER and BIGGER online!
I've been doing video on and off for many years. Last year, I decided to get serious about it. I try my best (even though my 70h/w) to pull off at least 1 video per week. My editing isn't what I would like it to be (it's very basic) and I'm FAR from doing what I really want with video (interviews, better vlogs, different locations and WAY better editing), but it's a work in progress.
RESULTS :
About half my clients saw me on video first (YouTube mainly - I don't get much ROI from FB unless I put money on it.). So I think that's really good!