Headers
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The key reason for utilizing different headers is to allow both search engines and readers to be able to quickly understand and follow the structure of the article. A great example might be a cost article. The Title Header is "How much does [insert topic] cost?" then you have what you call Header 2s (H2s) for the main sections of the article ("How much does [insert] cost" (again), or "The factors that contribute to this cost", then Header 3s (H3s) for each factor ("SQFT, Materials, etc.").
This provides stronger SEO structure so Search Engines can scan the article and get a feel for the structure AND flow of the article, plus for readers to be able to do what I call the "blink test" where they could scroll through quick, only read the headers, and quickly understand the purpose of the article and what it includes.
Here are a couple resources that explain it well:
One more question for you Connor. How long should an article be? 800-1200 words?
Thanks!
Correct regarding article length! Somewhere in that range will give you the SEO juice to rank well plus the quality answer readers will be looking for.
Each header should pass "the google test." If you took just the header and put it into Google's search bar would it yield search results that are on topic with what we're hoping this article to be about? This should give your writer some context to know if any of their headers need to be reworked or any keywords should be added to really narrow in on what actual question/phrase someone would google (aka allowing Google to index our article and have it pop up in search results)