One more question for you Connor. How long should an article be? 800-1200 words?
Correct regarding article length! Somewhere in that range will give you the SEO juice to rank well plus the quality answer readers will be looking for.
Each header should pass "the google test." If you took just the header and put it into Google's search bar would it yield search results that are on topic with what we're hoping this article to be about? This should give your writer some context to know if any of their headers need to be reworked or any keywords should be added to really narrow in on what actual question/phrase someone would google (aka allowing Google to index our article and have it pop up in search results)
Hey Friends,I'm wondering if anyone is using Vidyard with their Apple email? Vidyard tells me their is no plug in for Mac so I'm looking for alternative solutions.Thanks
Hey TAYA people,As I am newby here, let me introduce me:I am running two businesses1. online course and coaching services to assist marketing leaders on their trajectory towards an accountable way of working as to prove and present marketing's added value to the company's bottom line2. off line mentoring services for SME (500 K - 20 M) business owners to cooperate with them and their teams while decreasing profit leakages as to become a happier, healthier entrepreneur making more money, yet guarding an awesome work life balanceThe amount of relevant content is great, but can be improved of course. For the accountability business: Marketing Leaders are not always aware of the necessity of accountability in marketing, especially when their board does not show much interest. For the SME services, the business owner is not aware of profit leakage and or is hoping that tomorrow everything will be fine and profitable, or may be the day after tomorrow...So my question is: If your target audiences are not 'asking' how would you be able to deploy the 'They Ask You Answer' principles?Best regards,Michiel
Michiel van de Watering
This is 🔥 Thanks for sharing, Kim!!
The key reason for utilizing different headers is to allow both search engines and readers to be able to quickly understand and follow the structure of the article. A great example might be a cost article. The Title Header is "How much does [insert topic] cost?" then you have what you call Header 2s (H2s) for the main sections of the article ("How much does [insert] cost" (again), or "The factors that contribute to this cost", then Header 3s (H3s) for each factor ("SQFT, Materials, etc.").
This provides stronger SEO structure so Search Engines can scan the article and get a feel for the structure AND flow of the article, plus for readers to be able to do what I call the "blink test" where they could scroll through quick, only read the headers, and quickly understand the purpose of the article and what it includes.
Here are a couple resources that explain it well:
Anj Bourgeois , Hannah Claude , Briana Meisel Ramona Sukhraj , I think I'm only scratching the surface for what Taffy is looking for. Y'all will be able to tag in some more folks and build on this convo!