Have you read Building a StoryBrand? What were your thoughts?

Posted February 8, 2021 in
Book Readers and Book Clubs Book Readers and Book Clubs

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

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I hear a lot of people talking about StoryBrand throughout IMPACT these days and while I haven't yet read it myself, I was curious if this was a title a lot of people have read and implemented? 

Share your thoughts below and if it seems worthwhile, I'm gonna add it to my bookshelf ASAP! 
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Jennifer Goode
I think you will love it, Connor! I highly recommend! 

Funny story - I don't know if Marcus is actively in the Impact+ community but I had asked Marcus how he thought that StoryBrand impacted the "They Ask You Answer" approach awhile ago or so and I tried to mail him a copy of the book to add to his list (I'm always mailing people books LOL). The people at the River Pools probably thought my Exec Assistant was crazy trying to get his personal address to mail the book, haha. I had totally forgotten about all that until I was writing this comment on your post! lol I'd still LOVE to know the answer! 

One of the things I love about the StoryBrand approach is "leading with empathy". If you are talking to your prospects about how you can help them "survive and thrive", prospects will burn less energy trying to figure out how you (and your company) fit into THEIR story. Clarity is ALWAYS a good thing! I love looking at various websites to see how clear (or unclear) what they do is. Its like the #1 thing I look at to determine if a website is done well after reading this book. (Don't check our website - because we haven't implemented any of this internally yet!)   : )
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Connor DeLaney
I started the book over the weekend and it is FASCINATING! Such a simple yet effective approach to telling a story viewers or readers can relate to. 

Do you have any case study level examples of great website storytelling that you can share  Jennifer Goode ? I'd love to check them out! 
Robert Reindl
Our home page is based on the StoryBrand philosophy.  We are currently working on building out our other product pages and making a few updates to our home page.  I would love an outsiders review of our work. www.oasisturf.com
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Robert Reindl
We also have done a decent job of blogging to some degree of They Ask, We Answer but I am planning to take it to a whole new level as I have just recently read the book!  Here is a link to our second product page: http://www-oasisturf-com.sandbox.hs-sites.com/services/tree-shrub-care
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