Examples of an article series your company produces
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Content
"If you’re not prepared to be wrong, you’ll never come up with anything original."
If you have any examples of article series you publish each month, that'd be amazing for inspiration as well. Thanks!
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HubSpot alternatives?Post
We use HubSpot as our main tool :)
John Becker
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Learning Center Launch!Post
Hey there Content peeps!I'm excited to show off our brand-new Learning Center at E-N Computers:https://www.encomputers.com/learning-center/We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et voila!Shoutout to Adam Stahl -- even though he's moved on to bigger & better things, I would be lying if I said I didn't shamelessly copy borrow some ideas from draw inspiration from his very well-executed version at Kelser.
Blake Cormier
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Juicy details for pillar page or blog post ?Post
Liz Moorehead Kevin Church Jennifer Barrell Lex Russell what recommendations would you make for Callum Harland ? While I'm no expert here, I think having those smaller search volumes actually is extremely valuable here because they are likely longer-tail search queries that while they won't get a ton of hits, they'll get a lot of very qualified traffic for you. Do you have any examples of those that drop off?
Callum Harland
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SEO wants longer content, your sales team wants shorter...Post
At the end of the day, you win when you focus on solving for the reader. If you solve for them, you solve for Google.Google says "thorough content is better" but really they are saying "just answer the question!" A 2000 word article that doesn't answer the question is still a bad article.
John Becker
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Talking About Competitors: To Link or Not To Link?Post
As we write Best Of, Reviews, and Versus articles my team continues to discuss whether or not we should link to competitors in our articles. I've had mixed feelings about linking vs. not linking.What does your content team do and why?
Bri Stauffer
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This is going to sound silly, but what keyboard are you...Post
Good morning Content Community!I've been noticing lately that my low-tier wireless keyboard has been letting me down lately.It's been missing keystrokes, keys sticking (so if I'm backspacing I lose whole chunks of sentences 💀) , and other deal-breaking "features" especially when writing content.I've done all I can from a software perspective so I think it's time for an upgrade.So, what are you all using? Have you found that certain types of keyboards or certain features tend to work better than others?Wired vs. wireless?Standard keyboard vs. gaming keyboard?Mechanical vs. optical switches?Thanks!
Adam Stahl
1. Some of you may have a problem like this....
2. Now that we have gone over the problem, here are some action items to take...
3. Once you solve that problem, another one may come up which is....
4. Stay tuned for our next article where we go over some more action items to solve that problem.
Has anyone else used this type of sequence while inserting all of the lessons from, "They Ask, You Answer?"