Duplicate content

Posted May 19, 2022 in
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I have a 5,000 plus word blog post called The VA Home Loan Ultimate Guide.

I'd like to create more ultimate guides with the other types of mortgages (FHA, USDA, conventional).

The problem is only the middle part of the blog where I talk about the credit score, debt, income, property condition is different based on the mortgage.

The beginning and end of the buying process doesn't change because of the mortgage.

Would I be okay do ultimate guides on each mortgage type and keep the beginning and end, but only change the middle section? Basically duplicating the a portion of the blog.

If not, what be the best approach to doing ultimate guides for each mortgage? Should I have separate sections for each type of mortgage? Or should I just stick to only one since veterans are my niche?

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Kevin Church
Hi, Shanequa Jones ! You're definitely going to want to rewrite those sections to be more original in order to help those pages rank in organic search. They consider duplicate content to be a poor user experience. Google also has very specific recommendations around when duplicate content is and isn't okay (very similar product pages, etc) and how to help them understand what is the canonical version of a page.  Here's their writeup on the topic: https://developers.google.com/search/docs/advanced/guidelines/duplicate-content
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