You are likely not alone.THIS is the single most uncomfortable Big Five conversation that I have with my clients. Even after we talk about all the ways we can talk about cost and price without assigning specific dollars and cents...it evokes a feeling of mild terror.Once you hit "publish"...there's a collective holding of breath to see if anyone actually loses their minds.They don't.They're actually relieved. It's...out there.FINALLY, someone is answering the question that is a normal part of the consideration process for every single consumable good or service on the planet. "What does X cost?"If I search that and, at the very least, uncover a broad range of an expected spend WITH some guardrails detailing how that price can go up and how it can go down....I will be delighted that someone was actually paying attention.Answering the questions that are always...always asked by someone who wants to BUY. 

Kristie Crenshaw

about 11 hours ago

Becca Manganello  I've seen you do it! haha one take or die over here I don't have time for re-dos ;) HOWEVER there's always room for second (or third) takes on more scripted videos! In my 1:1 videos I go with v1 though.

Stephanie Baiocchi

Yesterday at 1:03pm

Becca Manganello  Thanks Becca!

Steve Smith

March 25 at 11:31am

Glad to see you here  Michiel van de Watering , let's address it in our call tomorrow.I agree with Will Schultz , you do want to use questions around trigger events to create a more significant need > this will be easier than creating a need from ground zero.On top of that, you can pro-actively address those questions in your LinkedIn feed, just like Will does here: https://www.linkedin.com/posts/williamdschultz_saleseffectiveness-websiteoptimization-activity-7046079626846109697-Oezt 

Michiel van de Watering

March 25 at 09:41am