CTA’s for our New YouTube Channel
WANTED: More Qualified Leads
Should we also have CTA‘s for likes and alerts? Or should we just focus on adding subscribers initially?
Also, what best practices do you suggest for CTA’s for us to maximize getting subscribers to our YouTube channel? Any specific techniques, tricks or tips you can suggest? I’m all ears.
Here are a couple of other examples in line with my conversation with Larry above:
- The Lifting & Rigging Channel - https://www.youtube.com/channel/UCzG1YYEUAw8hZKBr2CrCwVw
- The Metal Roofing Channel - https://www.youtube.com/channel/UCfsI1wHweRQobI3iQCVzQQg
"Taught by" and "Presented by" are a few ways to include your brand, which is why our marketing team took that approach with it.
Ultimately, when they hit your channel, they should know exactly what they'll be learning should they become a subscriber.
Tony Calavitta Tony Calavitta - You're going to be owning Revenue Team Meetings - Take a look at this, this may help you create some more alignment in the company. Drop your take aways below 🙌🏻
Dani Escudero that's awesome, thank you so much for that idea. We are using Microsoft Planner at the moment integrated with MS Teams, but both I and the team are feeling a bit frustrated with the lack of flexibility. We face the same challenges with written and video content, also social media.We definitely need to include this in the Revenue meeting review!I would love to see some examples of how you've set it up.
Tom DiScipio Ohhhh - I like that 2nd one a lot!
Hey there, Nate - Great question. Thanks for the tag, Dia Vavruska !Nate, as a solo shop here, this is something that is def on my radar. But, I have not been able to figure a way that would truly make it work for all. I imagine I will need/want to hire someone over the next year or so, what would the interim be? How would a few band together to create a shared resource, and also aligns with how we, as separate businesses, do business? I like your enthusiastic post below, replying to Dia. My brain goes to gig economy too. But, again, gig workers march to their own drum. I am really hoping I can figure out a way, curriculum, that really allows me to focus on "coaching" and the IM+ content acts as the trainer, with slight oversight from me as a coach. I am looking forward to hearing more from Impact on how they are doing working with the SMB coach only model.Another thing I have been thinking about is group coaching/training with multiple clients at a time. So, 1:1 coaching as planned, but training happens X times a month, clients show up to that, get questions answered in a group setting, people also learn through osmosis and peer validation. In this scenario, a well trained trainer could possibly be the trainer for multiple coaches at once. Would also need to have each coach be aligned on how said trainer would present themselves as a representative of all of us.That said, and in the spirit of your enthusiastic post below, I could see this is a possible job placement kind of service eventually too. Kind of like re-thinking recruiting for companies needing content, video, HubSpot employees that follow along with TAYA. Disrupt that whole model. As I type that, I see that needs more fleshing out. Just trying to solve for the problem we see coming up, especially if we want to me helping more mid-market companies, from the how do WE do it, to the how can we help the client fill the roles as well.Anyway... LMK if you would like to chat one of these days and discuss further. I know this is something Hannah Eisenberg is looking to possibly solve for as well.
Francisca Alonso Dolores Alonso Sofia Alonso Same for you all.
- Primary goal of a YouTube Channel is to build a community. Let your channel be a place where your target audience can come to learn and grow in their respective areas.
- To your main question, you have to become a "YouTube Partner" in order to push people to your website with CTA's and End Screen elements. You can always drop a link in the description of your video but that's not as powerful as an on-screen link that goes directly to a contact us or landing page. Plus, those are the actions that are trackable. To achieve that status, you have to have a linked AdSense account, have more than 4,000 public watch hours in the past 12 months, have more than 1,000 subscribers, and follow YouTube monetization policies.
- No matter what you do, there should be a point in the video where you encourage them to like the video and subscribe to the channel. But you've got to earn that. Do it too early and it's an attention grab. Do it too late and you've lost them.
- Be very specific with who your audience is, what they're hoping to learn from you, and then make sure you're providing those relevant, unbiased, and very interesting pieces of visual storytelling to get them the stuff that they need.
- Final note: Your channel should not be called "The (Your Company) YouTube Channel!" That makes the channel about you. You've got to make it about the audience you're wanting to grow.