BIG WIN: TAYA in Action

Posted August 13, 2021 in
IMPACT+ HQ IMPACT+ HQ

Nathan Dube

Blessed be.

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We just signed a new contract for a deal worth $450,000 per year. The first interaction (and the 3rd, 4th, and 5th) were blog posts I wrote. TAYA in Action! 

Interestingly, they called us and did not submit their email, so how do I know it was from a blog I wrote?


I set the date range in the Geo reports in Google Analytics under Search Console to Jan 1, 2013 – today and am ONLY TRACKING return visitors from Totowa, NJ 07512 (location of the client). There have only been three return customers during that time, 2 of which visited and revisited the site on 10/1/2019.
 
However, by tracking the landing pages of the most recent visitor and looking at this report, you can see that the first time that visitor from our client visited us was on 2/08/21 (this was also confirmed by their own word of mouth later) and their first interaction was reading my post:
 
https://www.industrialpackaging.com/blog/biodegradable-vs-plastic-shrink-film
 
You can see the date for when the content in the report below was viewed by clicking the secondary dimension button and changing the setting to “date”. This proves the user on 2/08/21 was the same user who consumed the subsequent content on 8/3, 8/4 and 8/5 of this year. And again, this was later confirmed by the client in person at our physical location.
 
 

 

I thought this info may be useful to other companies trying to link content to customers who have not submitted an email or filled out a form.

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Marc Amigone
Awesome stuff, Nathan! HUGE win and also a huge win to be able to tie it back to your content!
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Nathan Dube
Many thanks!
Connor DeLaney
We love that ROI validation and reporting  Nathan Dube !! Amazing 🎉🔥
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Nathan Dube
Thank you!
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Connor DeLaney
Also, not sure if it's me but the images you uploaded aren't loading on my screen :( really wanna check those out!
Nathan Dube
I noticed, I can see them on my PC laptop but NOT on my mac...
Nathan Dube
Huh. I can see them on my computer, is anyone else having this issue?
Allison Riggs
I can't see them either :( 
Connor DeLaney
I'm guessing it's me, gonna check my browser settings!
Kimberly Marshall
So awesome, Nathan. Huge congrats!! 
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Nathan Dube
Thank you very much!
Allison Riggs
Nathan - in your CRM, you should be able to tag this lead source as a piece of your content. Which CRM do you use?
Nathan Dube
Hubspot. But the lead did not come through a form or email submission, they looked at our website (the first interaction being a blog of mine)  and called my Vice President directly. We use the Hubspot content revenue attribution report to track marketing-generated revenue, but for the report to populate it has to be connected to a submitted form or email.  
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Tom DiScipio
Thanks so much for sharing this story Nathan Dube , and a big congrats on the win! 
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Nathan Dube
Many thanks!
Nathan Dube
I updated the images of the screen shots from google analytics, let me know if you guys can see them or not.
Mark Baratto
Awesome job Nathan! Way to go putting up the big W on the scoreboard!!
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