Liz Moorehead

Be honest, what is the worst/most annoying/frustrating/"I wish I could skip this!!!" part of creating content for you?

For me, it's that in-between moment when I need to come up with an idea but it's still baking. So all I have is this weird purgatory space where I know the "big idea" will come to me and I'm just not there yet. 

In case you're wondering, yes. I'm working on something right now and this post is selfishly inspired, haha.
heart curious thumbsup 6

Log in or sign up to leave a comment.

Connor DeLaney
This is a tough one to answer, I'd say the making it my own is one of my greatest challenges when it comes to creating content. While I know the value in doing so, I still struggle with feeling comfortable doing it! 
Nathan Dube
Having to write at or below a 9th-grade level. I am shocked that the reading level of the average American Adult is at 9th grade at best. It is a challenge for me to write below a college graduate level.
curious heart 2
Connor DeLaney
Do you feel it's difficult because of the industry you are in (very technical?) or the writing level you're comfortable writing out (perhaps higher than 9th grade level)? Curious what you think  Nathan Dube
thumbsup 1
Nathan Dube
It is a struggle for me to write at a 9th-grade level or below. I average at the college graduate/12th-grade level during my first drafts, and it just feels like I have to dumb things down to make it acceptable.

I find that the final drafts that I get approved by my Impact consultant read as if they are meant for children. It's just a personal pet peeve, but it makes me cringe when I compare the final post to what I had originally written. 

I think this is a reflection of the American Public School system more than anything else. It is what it is, just being honest as per the prompt above.
thumbsup 2
Kevin Phillips
While it might be a reflection of American public education, it's important that as many people in your audience as possible can understand your content.

If your writing is loaded with jargon, overflowing with compound, complex, and run-on sentences, you could be alienating potential buyers. They might leave your site in search of someone who speaks their language.

Rapper Jay Z said it best:
"I dumb down for my audience and double my dollars.
They criticize me for it, yet they all yell 'Holla'"

If he had kept rapping the way he enjoyed, none of us would know his name.
But he set his personal preferences aside, simplified his lyrics, and now he's estimated to be worth 1 billion dollars.

Another example I like to use is Comcast's Agreement for Residential Services. It reads at grade 14. 
Why would you need college level reading comprehension to unpack the terms and conditions?

heart insightful thumbsup 4
Liz Moorehead
Kevin Phillips   OK, you're coming on Content Lab this week to talk about this with  John Becker  and me. <3 
heart 4
Lia Parisyan
For me, it's the lack of holistic thinking. 

A blog gets created in isolation and people wonder why it doesn't perform as expected.  

I'm hyper-detail-oriented (to a fault), so I'm thinking about the header images, what existing blog links can live in the new piece, the videos that will need to be created for longtail, their thumbnails (variations), the push notifications, SM posts—I like to map everything out to make sure we're optimizing every channel, touchpoint, and interaction. 
I find the go-go-go mindset ends up hurting us more in the long run. Also, the lack of documented processes. The SEO checklists, the header dimensions, the A/B testing criteria, etc. 

Sure, that stuff takes time to document, but it's a worthwhile investment that speeds everything up once it's in place. 

How do you get people who are entrenched in a mindset to let go and try something new? 
heart 1

More posts from the IMPACT+ (All members) Community

Hi all!

I'm Elle, a new member of the IMPACT+ community and the new digital marketing and content manager for Enrollment Builders. I made a short video introducing myself and sharing some tips... See More
heart 10
Digital Sales & Marketing World is back and better than ever!

Add it to your calendar and save the date now:
See More
heart 5
I used to hate being on video.

In fact, about a year and a half ago, I had a downright scarring experience with video for IMPACT (which resulted in a lot of crying and self-loathing) that made me... See More
heart 6
Perhaps there’s many ways (I’d be in that boat as well) but what’s one thing that looking back to when you started on IMPACT+ you go, “wow, [insert year before joining] me wouldn’t have done that... See More
heart celebrate 6

Can anyone point me in the direction of some bio video examples. I want to show some examples for our sales team before they consider what they're going to say in theirs.

Thanks for your... See More
heart 1
Hey, Every Human!

We have some product we want to get rid of that is a one-off/customer decided they didn't need it. As a marketer, what is the best route for helping get rid of the product without... See More
curious 2
I'm putting together a collection of social media statistics based on online research and would love input on what stats or figures you've heard recently! Can be anything from consumer engagement... See More
Burning money is NOT THE ANSWER when it comes to websites!

Take it from Liz Moorehead and Alex Winter - There is a better way to invest in your website. Learn how to turn your website into... See More
heart celebrate 11
About to do some amazing and fun stuff at Rigaku Americas. Revenue marketing at an exciting pace surrounded by SMEs and a sales team ready to put in the work.

Did I mention leadership buy-in as... See More
curious thumbsup heart 3
Question for my fellow marketers:

Who belongs on your 'team' page on your website? Some in leadership believe adding everyone may "make us look too small", others believe that we should have every... See More
curious 2
Shout out to Katie Bowles at Mazzella who absolutely killed it with her recent implementation of a Choose Your Own Adventure-style lead nurture strategy. I love seeing my clients succeed (and... See More
heart 6
To give them the opportunity to say, yes we found someone else for example, instead of not responding at all See More
curious 1
Take off your digital sales and marketing caps and put on your buying caps. And it could be anything. Some answers I've heard so far are:

"Language that is too "markety" and doesn't actually tell... See More
curious celebrate 3
I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's... See More
heart curious 5
Hey guys,

Liz Moorehead and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.

What is anyone else using? (preferably something that's free) See More
curious heart 4
I spend a lot of time in front of the screen and I hear mixed reviews if these glasses are worth investing in. Assuming most of you fall in a similar boat, I want to hear opinions on if they are... See More
heart 1
What are your thoughts about product demonstration videos embedded in blog post from competitors, specifically in a B2B/Manufacturing context. There is so much awesome content pre-made in our... See More
curious 2
Given the craziness of what we endured over the past year, I'm curious how others would approach this question. Something tells me it'd be a bit different than what we have said in the past.

What... See More
IMPACT is hosting a trio of bootcamps over the next few weeks and we want to see YOU there!

Jan. 20th: Video Marketing Bootcamp
Jan. 27th: New Year New Brand Bootcamp (sponsored by Design Pickle)
... See More
heart celebrate thumbsup 4


IMPACT+ (All members)

IMPACT+ (All members)

Visible Community
7.1k Members


An open community for all IMPACT+ members. Post here to introduce yourself or your company or to ask a broad question to the community. Otherwise, use the other communities for more specific topics. If you spam this group, we will kick you out. :)

Don't forget to follow IMPACT+ on social media!


Visible to Public

Anyone can find this community