Be honest, what is the worst/most annoying/frustrating/"I wish I could skip this!!!" part of creating content for you?
IMPACT+ HQ
Content strategist + brand messaging therapist
In case you're wondering, yes. I'm working on something right now and this post is selfishly inspired, haha.
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EP1. Ask this two-word question for better sales callsVideo
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Chris Marr
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Video PlanPost
Dani Escudero that's awesome, thank you so much for that idea. We are using Microsoft Planner at the moment integrated with MS Teams, but both I and the team are feeling a bit frustrated with the lack of flexibility. We face the same challenges with written and video content, also social media.We definitely need to include this in the Revenue meeting review!I would love to see some examples of how you've set it up.
Daryl Michel
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Quotes that inspire you?Post
Tom DiScipio Ohhhh - I like that 2nd one a lot!
Stephanie Baiocchi
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Collaborative Coaching Squads...Post
Hi @ Nate , I have been thinking about this a lot and I would love to trial it on a Hubspot or Video coach. The administrative stuff can all be dealt with (essentially they will act as a freelancer to 2-3 coaches that equally invest in their training and pay a comparable rate, agree on # of hours, etc.) but the only real issue I have is the curriculum. I am a what Chris calls "T" shaped coach towards content, but I lived and breathed Hubspot every day for the past 8 years. If I hire a video coach, I am not sure what to tell this person about what they will teach (other than the obvious, selling 7 etc.). I tend to overthink so maybe I am making things harder than they need to be...
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Nate
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Weekly Poll: Assignment SellingPost
Gerry Suckling I know your team is focused in this area.
Stephanie Baiocchi
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They Ask You Answer has a song? [Video linked]Post
HILARIOUS!!! This should be played at every Impact event and it should be Marcus' official song that gets played as he comes on stage.This is a great example of an effective use of humor. I do enjoy something with personality as long as the message isn't lost. Companies that do a good job or have done a good job in the past (IMO) are Old Spice (with Old Spice Man), Dollar Shave Club and their early ads, and Duluth Trading's commercials. This is actually is part of a deeper and interesting conversation....putting your personality into your marketing...communicating your company's personality....it's a big part of what connects with our clients I think.
Cristal Drummond
A blog gets created in isolation and people wonder why it doesn't perform as expected.
I'm hyper-detail-oriented (to a fault), so I'm thinking about the header images, what existing blog links can live in the new piece, the videos that will need to be created for longtail, their thumbnails (variations), the push notifications, SM posts—I like to map everything out to make sure we're optimizing every channel, touchpoint, and interaction.
I find the go-go-go mindset ends up hurting us more in the long run. Also, the lack of documented processes. The SEO checklists, the header dimensions, the A/B testing criteria, etc.
Sure, that stuff takes time to document, but it's a worthwhile investment that speeds everything up once it's in place.
How do you get people who are entrenched in a mindset to let go and try something new?