Are your videos interesting?

Posted November 7, 2022 in
Video Video
You may not be in an industry that's naturally visually interesting. But you still have to make interesting videos. How do you do it? Here are questions any videographer in any industry should consider: 

  • How am I optimizing sound in my video to draw the viewer in? 
  • How do my graphics assist the storytelling and educating? 
  • Could my graphics be more visually interesting? Could I add movement to them? 
  • Am I utilizing broll effectively? 
  • How could I get creative with my broll?
CJ Boisvert   Austin Lott   Sami Ahmad  in my mind, you're all pros at this! Is there any advice you have for others? 
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Bryan Paulson
I find that having graphics with sound effects is very engaging.  A vector related to the narration with a sound effect really helps.  It is also fun but takes a little extra time.  A little animation goes a long way when the field is boring (I am in equipment finance).  Since incorporating these animations and sound effects we have seen a huge impact in regards to sales reps getting deals right after sending the video. 
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Lindsey Auten
Bryan Paulson  do you have a video example you're able to share here? I'd love to see it! 
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Bryan Paulson
Lindsey Auten Sure!  Here is a link to one!   https://smarterfinanceusa.wistia.com/medias/pomcvkvqkq
Bryan Paulson
Lindsey Auten  would love to hear your thoughts
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Lindsey Auten
Bryan Paulson Thanks for sharing this! Here's a 5 minute video with some feedback for you: https://videos.impactbnd.com/watch/sUGPvDN6VYBZKRdETbMz8P?
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Bryan Paulson
Lindsey Auten  Thank you so much for the video response! It was nice to hear some constructive feedback!
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Lindsey Auten
Bryan Paulson  of course! Keep up the great work :) 
Austin Lott
A thing that I have found to be helpful is that when something becomes technical, it helps to boil that information into one or two bullet points or sentences. Then create graphics/animations from those shorter takeaways. That way something flashy might reengage any wondering attention spans.

Also, even if the information isn't very captivating, that doesn't mean the frame, graphics, and music choices don't have to be. Pick elements that fit into your brand, but also pick elements that make your video feel like it's moving and flowing towards something. 
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