All-time favorite quotes about writing
Revenue and Features Editor at IMPACT
It's not about content marketing, but I love the idea that you might not understand the whole journey when you start out, and that's okay.
The power of great writing, in the content marketing space or not, is in the reader's ability to relate and find their own story within the one you are telling. John Becker thoughts?
"Writing is easy. All you have to do is cross out the wrong words."
This made me think about the drafting and editing process more closely. For a long time, I focused too much on getting the first draft to be as perfect as I could and meticulously re-reading each sentence or paragraph as I wrote. Then I read Ann Handley's book Everbody Writes and the concept of the ugly first draft really hit home. Get everything on paper (even if it's scattered) then go back and clean it up. The flow of ideas comes much more freely that way and you aren't trying to piece things together without having it all on paper.
"Substitute 'damn' every time you're inclined to write 'very;' your editor will delete it and the writing will be just as it should be."
Thought that was funny but also useful. After reading it I googled "Should I use the word very in writing" and the top answer said:
"Very" is an intensifier without an inherent meaning. Many inexperienced writers use intensifiers like "very" or "really" to try to add power to their writing. This is a mistake. Avoid using very in a sentence because it's a weak word that diminishes your meaning."
Seriously, my first drafts are horrifying. No joke, they're often littered with spots where I'll literally put "SOMETHING SMART GOES HERE" when I can't think of the right words for something, but I also know I need to move on.
This quote has been attributed to Red Smith, Paul Gallico and Ernest Hemingway. And although we're probably not sitting down at typewriters to work, the "opening a vein" phrase was the first one to come to my mind on this topic. Great thread!
Brandon Ruffner Wow, I absolutely love your idea! I'm the Marketing Manager at our swimming pool construction company and I'm definitely passing your post over to my Content Manager. We've been working on organization and prioritization in order to improve the efficiency of our content strategy and would love to collaborate with like-minded folks like you. My email is firstname.lastname@example.org, feel free to shoot me a message and we can set something up! 😁
Hey Chris Greene , long time no see! Check out this course from Liz, then head to the resources section, there are a number of job description templates, resources, etc that should help!
Connor DeLaney Gosh this is such a great conversation. In Zoe's case, our brand is still relatively new, so we really want to position ourselves as a helpful guide. We see offering free, targeted resources — in addition to our blogs — as a great way to cultivate that relationship and be seen as a trusted resource.That said, we're just getting more downloadable PDFs off the ground — and, of course, LOTS of other marketing companies are already doing this, so we have some heavy competition! Time and testing will tell how successful we are. Since we're heavily focused on the education approach, though, that makes it a good match for us.
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Sam Roettgen Excellent, feel free to reach out with anything else you need in another post 🥳 We have many members that benefit from questions that are asked 🙌🏻. We appreciate you! 🙏🏻