The Subject Matter Expert’s Guide to Content


Liz Moorehead

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About the Course

Thanks to your immeasurable expertise and hands-on experience in addressing the most pressing questions of ideal buyers, you (as subject matter experts and sales pros) are utterly indispensable to the process of creating revenue-generating content for your company.

However, we know that content creation can become needlessly time-consuming — for sales and experts alike — when you don’t know how to prepare or don’t have the right content planning processes and tools at your disposal.

That’s where this course comes in. 

Upon completion of the Subject Matter Expert’s Guide to Content, you’ll know why it’s so critical for subject matter experts to participate in the creation of content, as well as the roles and responsibilities they play in content ideation, creation, publication, and promotion. 

You’ll also unlock the super simple processes and tools you need to produce the highest quality content possible — including our time-tested They Ask, You Answer Content Compass — so you can quickly and painlessly map out exactly what you need to say (and not say!) in your content. (As a note, these agile preparation processes and tools work whether you’re being interviewed for content or creating the content yourself.)

This course is a great fit for sales professionals and subject matter experts who want to create content that is guaranteed to drive traffic, leads, and sales without creating a massive headache for themselves.

Course Content

Course Overview
How to Painlessly Plan Your Content (So You Can Get Back to Work)
My 6 Foolproof, Stupidly Easy Blog Introduction Formulas
How to Write an Unforgettable Body of Your Blog Article
How to Write a Show-Stopping Blog Article Conclusion


Liz Moorehead My love languages are AP Stylebook, Fast and Furious movies, cold weather, Han Solo, and peanut butter and jelly sandwiches. 3 Courses

As IMPACT’s editorial director, Liz empowers IMPACT to fulfill its purpose of being the #1 teacher in the digital sales and marketing space for growth-focused business leaders and professionals through the strategic development and execution of our content and video strategies. She is also the editor for IMPACT’s news coverage, and a content “therapist” for established and developing thought leaders. Additionally, she is a high-energy keynote speaker and podcast host who is on a one-woman mission to “unsuck” the content creation process. More specifically, she’s always dreaming up new tools, processes, and strategies to make creating absurdly helpful, insanely memorable, revenue-generating content easy for everyone. Outside of the office, she’s a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on her hometown Washington, D.C., sports teams from afar. #natitude

This Course Includes

  • Last Updated: February 26, 2021
  • 1:20 hours on-demand video
  • 5 lessons
  • Membership required for access
  • Access on any internet-connected device
Pro Membership Required

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