Creating memorable, money-making content for dummies
PRO
4.4(9)
4.4(9)
•
Presented by: Liz Moorehead • IMPACT editor-in-chief, Capital Gazette alum, houseplant serial killer.
Course Details
4.4(9)
24 Videos • 1h 52m • Intermediate Level • Last Updated: 05/2021
"I know I need to create memorable content. But even when I’m happy with something I create, the process to get to that point often, well, sucks. It’s painful and takes too much time. What do I need to know to make creating memorable, money-making content not suck so much?"
Does this sound familiar? If so, you need to know two things. First, you are not alone. And second, are not the problem, even though it feels like it. The whole content marketing industrial complex has spent years beating the “you absolutely must create content” drum without ever bothering to teach the writing formulas, techniques and surprisingly easy (and repeatable) processes it takes to actually create content.
By the end of this lesson, you will:
Does this sound familiar? If so, you need to know two things. First, you are not alone. And second, are not the problem, even though it feels like it. The whole content marketing industrial complex has spent years beating the “you absolutely must create content” drum without ever bothering to teach the writing formulas, techniques and surprisingly easy (and repeatable) processes it takes to actually create content.
Instead of acknowledging this massive gap exists, however, it’s assumed that we all learned what we needed to know in school about crafting persuasive, engaging, powerful content our audiences will adore. Of course, that’s not true, but many of you don’t realize it.
So, how do we overcome this gap in knowledge and understanding? How do we make this unrelenting pain and angst around content creation go away, no matter our background, native skill sets or experience?
Well, if those are the questions you’ve got, you’ve come to the right place.
By the end of this lesson, you will:
- Unlock the super simple processes and tools you need to produce the highest quality content possible every single time.
- Learn how to make sure that when you’re answering the questions of your ideal buyers through your content, you’re doing so the right way, so your content is guaranteed to be a deal-closer.
- Understand how to craft insanely memorable blog introductions that hook your audience and make them hungry to learn more from you.
- Know precisely how to craft conclusions that excite your ideal buyers and make them ready to take immediate action.
- You’ll also learn why adding personality into your content is mission-critical to your success as a content creator today, as well as the dos and don'ts of adding personality to content.
- And finally, the best tools for bringing focus, serenity, and a little visual razzle-dazzle to everything you publish.
Topics Covered In This Course
Content & Inbound Marketing 101
For Content Managers
This Course Includes
-
1:52 hours on-demand video
-
7 lessons
-
Membership required for access
-
Access on any internet-connected device
-
Last Updated 13/2021
Meet Your Instructor
Liz Moorehead •
IMPACT editor-in-chief, Capital Gazette alum, houseplant serial killer.
As editor-in-chief, Liz oversees the creative and strategic vision of publishing (written and video) at IMPACT. This includes the development and publication of on-demand digital sales and marketing training courses, lessons, and certifications within IMPACT+, our premier, online education platform for growth-focused business leaders and professionals. With more than a decade of experience, Liz is a highly sought-after speaker and educator who is on a one-woman mission to unsuck content creation for everyone. She is also a freelance writer who considers The Godfather (Part I & II) to be her first love language.
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Worksheets & Resources:
- They Ask, You Answer Content Compass (MAKE A COPY TO USE)
- They Ask, You Answer Content Compass Manual
Content Creation Tools & Tech:
Related Content:
- How to add personality into your blog posts (+ examples)
- How to write a blog post (+ blog post template)
- How to create revenue-generating content quickly (#VSS2020)
- How much do Google Ads cost? (example from Content Compass lesson)
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