Creating memorable, money-making content for beginners
PRO
4.4(9)
4.4(9)
•
Presented by: Liz Moorehead • IMPACT editor-in-chief, Capital Gazette alum, houseplant serial killer.
Course Details
4.4(9)
24 Videos • 1h 52m • Intermediate Level • Last Updated: 09/2021
You know you need to create persuasive, engaging, powerful content your audiences will adore, but frankly, for many, that process — well, sucks. It’s painful trying to get information out of your team, and it takes time to write, edit, and publish. On top of that, so much of the content doesn’t show any return in traffic, leads, or sales.
What’s a marketer to do to make creating memorable, money-making content easier?
Believe it or not, creating great content can be broken down into surprisingly easy (and repeatable) writing formulas, techniques, and processes that anyone can put into action — and that’s what this lesson is focused on.
By the end of it, IMPACT’s Liz Moorehead will help you master:
- The simple processes you need to produce the highest quality content possible every single time.
- How to make sure you’re answering your ideal buyer’s questions through your content.
- How to craft insanely memorable blog introductions that hook your audience.
- How to craft conclusions that excite your ideal buyers and make them ready to take immediate action.
- Why adding personality into your content is mission-critical to your success as a content creator today.
- The dos and don'ts of adding personality to content.
- The best tools to help you optimize your content and production.
Topics Covered In This Course
Content & Inbound Marketing 101
For Content Managers
This Course Includes
-
1:52 hours on-demand video
-
7 lessons
-
Membership required for access
-
Access on any internet-connected device
-
Last Updated 25/2021
Meet Your Instructor
Liz Moorehead •
IMPACT editor-in-chief, Capital Gazette alum, houseplant serial killer.
As editor-in-chief, Liz oversees the creative and strategic vision of publishing (written and video) at IMPACT. This includes the development and publication of on-demand digital sales and marketing training courses, lessons, and certifications within IMPACT+, our premier, online education platform for growth-focused business leaders and professionals. With more than a decade of experience, Liz is a highly sought-after speaker and educator who is on a one-woman mission to unsuck content creation for everyone. She is also a freelance writer who considers The Godfather (Part I & II) to be her first love language.
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Worksheets & Resources:
- They Ask, You Answer Content Compass (MAKE A COPY TO USE)
- They Ask, You Answer Content Compass Manual
Content Creation Tools & Tech:
Related Content:
- How to add personality into your blog posts (+ examples)
- How to write a blog post (+ blog post template)
- How to create revenue-generating content quickly (#VSS2020)
- How much do Google Ads cost? (example from Content Compass lesson)
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So you hired a content manager, and you’re churning out high-quality, long-form articles on the reg, but still not seeing that killer organic traffic you need. With one of the only constants in life being Google’s algorithm updates, this is an all too common challenge.
As much as it pains us, the way we marketers used to “do SEO” no longer cuts it. How search engines map our content today is very different (and much more human) than it was when we all first started creating content marketing strategies or our companies and we need to cater to this. Enter topic clusters and pillar pages.
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- Search engines like Google map your content more efficiently
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So you hired a content manager, and you’re churning out high-quality, long-form articles on the reg, but still not seeing that killer organic traffic you need. With one of the only constants in life being Google’s algorithm updates, this is an all too common challenge.
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- You spot new content priorities, opportunities, and gaps with ease
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After a ton of internal collaboration, meetings, and research, you’ve nailed your messaging strategy. You also understand the broad strokes of what you need to write on your website pages to hook your ideal customers in and make them excited about buying from you.
Still, something isn’t right. For some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects.
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- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
- Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
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In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified. Enter the revenue team and sales enablement content.
As we’ve seen with businesses all over the world, when your marketing and sales teams join forces as a revenue team, you can start creating powerful content that actually helps close deals (also known as sales enablement content).
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No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need” or “Yeah, only maybe 1% of our content helps me close any deals.”
In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified. Enter the revenue team and sales enablement content.
As we’ve seen with businesses all over the world, when your marketing and sales teams join forces as a revenue team, you can start creating powerful content that actually helps close deals (also known as sales enablement content).
But how is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and also makes you look like a total money-making hero at your company?
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As much as it pains us, the way we marketers used to “do SEO” no longer cuts it. How search engines map our content today is very different (and much more human) than it was when we all first started creating content marketing strategies or our companies and we need to cater to this. Enter topic clusters and pillar pages.
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After a ton of internal collaboration, meetings, and research, you’ve nailed your messaging strategy. You also understand the broad strokes of what you need to write on your website pages to hook your ideal customers in and make them excited about buying from you.
Still, something isn’t right. For some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects.
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If website copywriting for your company is stumping you, you’ve come to the right place. In this lesson, you will:
- Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
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In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified. Enter the revenue team and sales enablement content.
As we’ve seen with businesses all over the world, when your marketing and sales teams join forces as a revenue team, you can start creating powerful content that actually helps close deals (also known as sales enablement content).
But how is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and also makes you look like a total money-making hero at your company?
By the end of this course with Liz Moorehead, IMPACT's editor-in-chief, you'll know:
- What sales enablement content is (and isn't)
- What a revenue team is and how the revenue team model is the key to your success
- How to run powerful content brainstorms with your sales team
- How to leverage Liz's custom-built revenue content brainstorm tool
- How to report on the ROI of your content, so no one ever questions your value
No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need” or “Yeah, only maybe 1% of our content helps me close any deals.”
In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified. Enter the revenue team and sales enablement content.
As we’ve seen with businesses all over the world, when your marketing and sales teams join forces as a revenue team, you can start creating powerful content that actually helps close deals (also known as sales enablement content).
But how is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and also makes you look like a total money-making hero at your company?
By the end of this course with Liz Moorehead, IMPACT's editor-in-chief, you'll know:
- What sales enablement content is (and isn't)
- What a revenue team is and how the revenue team model is the key to your success
- How to run powerful content brainstorms with your sales team
- How to leverage Liz's custom-built revenue content brainstorm tool
- How to report on the ROI of your content, so no one ever questions your value
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Facebook, Instagram, Twitter, LinkedIn, TikTok — the list of social media networks is ever-growing and their prevalence in our society and everyday lives is undeniable, but how do you really use them for business successfully? How can your business and brand use them toactually drive real awareness and engagement?
IMPACT’s director of membership & events, Stephanie Baiocchi, is here to show you the way!
By understanding the fundamentals of social media for business, you’ll be able to drive traffic, leads, and revenue to your business, foster engagement with your content, and create a positive representation of your brand online. If you neglect it or simply put it on auto-pilot, however, you could be actively turning leads away.
In this just over one-hour-long course, you’ll learn:
- How to choose the right social platforms for your business
- When and how often to post on those platforms
- Basic best practices for different social media channels
- B2B vs. B2C practices on social media
- How to run social media contests successfully and legally online
- When and how to hire a social media manager
- How to monitor and measure the success of your social media strategy
This course is a great fit for anyone who doesn’t feel very comfortable on social media or has used it for personal use but wants to understand how to best use social for business.
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Content marketing is not only about writing great blog articles, but also about making sure you're answering the questions your audience is asking. Producing blog articles are essential to building your authority in your industry, help people make purchasing decisions, and develop trust with you.
How much do things cost?
What are some of the problems associated with your solutions?
Who are some of your competitors?
In this lesson, taught by Senior Trainer (and Lord of the Rings superfan) Kevin Phillips, you’ll:
- Review The Big 5 you learned fromThey Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
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Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Use video to get more views on content, more attendees at webinars and virtual events, and to move accounts forward in the sales cycle.
How to Use Marketing for Video:
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
You can benefit from using Vidyard with HubSpot to help supercharge your video for marketing and sales efforts. With the Vidyard for HubSpot integration, you can unlock capabilities to visibly showcase how video is helping move the business needle and drive key results; in HubSpot’s case, Vidyard helped their sales team achieve 4x booked meetings, 77% click-through rate on video, and a 94% retention rate for their top sales rep. Whether it’s through list building and segmentation, or workflow creation and lead scoring, Vidyard will showcase a broad view of data that’s necessary for you to see if your video efforts are valuable right inside of the HubSpot platform.
In this course, you will learn:
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
Additional Resources:
- They Ask, You Answer fundamentals with Marcus Sheridan
- Resources on They Ask, You Answer
- Resources on video sale and marketing to establish trust, shorten your sales cycle, and motivate and educate your prospects.
- Resources on virtual selling to create a more efficient and effective virtual selling process
- How To Make Your Sales Videos Look and Sound Great Without Breaking The Bank
IM+ courses mentioned:
At IMPACT Plus, we help you drive more sales from your inbound marketing by teaching you to execute a powerful framework, They Ask, You Answer.
But, why is video so important for sales and marketing? It’s simple. Using video for sales can help you break through inboxes and can earn 3x more responses. It allows sellers to build relationships at a distance, explain topics simply, and help accelerate deal cycles. Some companies who have used Vidyard have even cut their deal cycles in half with video!
Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Use video to get more views on content, more attendees at webinars and virtual events, and to move accounts forward in the sales cycle.
How to Use Marketing for Video:
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
You can benefit from using Vidyard with HubSpot to help supercharge your video for marketing and sales efforts. With the Vidyard for HubSpot integration, you can unlock capabilities to visibly showcase how video is helping move the business needle and drive key results; in HubSpot’s case, Vidyard helped their sales team achieve 4x booked meetings, 77% click-through rate on video, and a 94% retention rate for their top sales rep. Whether it’s through list building and segmentation, or workflow creation and lead scoring, Vidyard will showcase a broad view of data that’s necessary for you to see if your video efforts are valuable right inside of the HubSpot platform.
In this course, you will learn:
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
Additional Resources:
- They Ask, You Answer fundamentals with Marcus Sheridan
- Resources on They Ask, You Answer
- Resources on video sale and marketing to establish trust, shorten your sales cycle, and motivate and educate your prospects.
- Resources on virtual selling to create a more efficient and effective virtual selling process
- How To Make Your Sales Videos Look and Sound Great Without Breaking The Bank
IM+ courses mentioned:
22m
FREE
Lesson
Level: Intermediate
Updated: Jul 2, 2021
You're creating content at your company to drive measurable results – specifically, traffic, leads, and sales. But how do you prove to your bosses, sales, and the rest of your company that the content you're creating is making a difference? How do you showcase beyond the shadow of a doubt that your strategy is delivering ROI if you're using HubSpot?
In this lesson, you'll learn:
In this lesson, you'll learn:
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
Resources:
You're creating content at your company to drive measurable results – specifically, traffic, leads, and sales. But how do you prove to your bosses, sales, and the rest of your company that the content you're creating is making a difference? How do you showcase beyond the shadow of a doubt that your strategy is delivering ROI if you're using HubSpot?
In this lesson, you'll learn:
In this lesson, you'll learn:
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
Resources:
59m
PRO
Course
Level: Advanced
Updated: Sep 13, 2021
You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking…
“I’m not an SEO person. How am I supposed to learn everything I need to optimize my content?”
“How do my articles get found by the right people?”
You ARE the right person. You CAN get your content to perform better by doing proven SEO steps to increase the quantity and quality of your traffic.
By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
This course is essential for content managers and digital marketers who publishing content and wants their content seen by search engines. It’s time to rank higher to reach your audience!
Resources:
Related: Is keyword research dead?
Related: Is keyword research dead?
Related: Intent research vs. keyword research: planning your SEO strategy
Tools we used: Google, SEMrush, Ahrefs, Keywords Everywhere
Tools we used: Google, SEMrush, Ahrefs, Keywords Everywhere
Tools we used: Google SERP Simulator (Snippet Preview)
Related: The Subject Matter Expert's Guide to Content
Related: IMPACT’s complete link-building resources
Related: What Are Featured Snippets? (Definition)
Tools we used: Alt Text Tester
Tools we used: TinyPNG, Compressor, Bulk Resize, Pixlr, Image Size Info
Related: The Subject Matter Expert's Guide to Content
Related: IMPACT’s complete link-building resources
Related: What Are Featured Snippets? (Definition)
Tools we used: Alt Text Tester
Tools we used: TinyPNG, Compressor, Bulk Resize, Pixlr, Image Size Info
You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking…
“I’m not an SEO person. How am I supposed to learn everything I need to optimize my content?”
“How do my articles get found by the right people?”
You ARE the right person. You CAN get your content to perform better by doing proven SEO steps to increase the quantity and quality of your traffic.
By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
This course is essential for content managers and digital marketers who publishing content and wants their content seen by search engines. It’s time to rank higher to reach your audience!
Resources:
Related: Is keyword research dead?
Related: Is keyword research dead?
Related: Intent research vs. keyword research: planning your SEO strategy
Tools we used: Google, SEMrush, Ahrefs, Keywords Everywhere
Tools we used: Google, SEMrush, Ahrefs, Keywords Everywhere
Tools we used: Google SERP Simulator (Snippet Preview)
Related: The Subject Matter Expert's Guide to Content
Related: IMPACT’s complete link-building resources
Related: What Are Featured Snippets? (Definition)
Tools we used: Alt Text Tester
Tools we used: TinyPNG, Compressor, Bulk Resize, Pixlr, Image Size Info
Related: The Subject Matter Expert's Guide to Content
Related: IMPACT’s complete link-building resources
Related: What Are Featured Snippets? (Definition)
Tools we used: Alt Text Tester
Tools we used: TinyPNG, Compressor, Bulk Resize, Pixlr, Image Size Info
1h 03m
FREE
Course
Level: Intermediate
Updated: Sep 9, 2021
It’s not enough to simply say you’re doing content marketing. You need to commit to it. That means hiring a comma-wrangling storytelling boss of a content manager to own your content creation effort and make sure it not only gets done, but that it accomplishes your goals.
In just one hour, Liz Moorehead, IMPACT's editor-in-chief, shares everything you need to know to find the powerhouse content manager who will truly own your strategy, tell your story, and start driving the traffic, leads, and sales results you’re looking for. You’ll learn the same expertise and proven playbook we’ve helped all of our clients implement to successfully find their dream content managers — and Liz will make you laugh out loud while doing it.
This course teaches you:
- What should be in your content manager job description
- How to screen applicants so you only spend time with the best fits
- The questions you should ask in an interview and what to look for in answers
- How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
- How to set your new content manager up for success before they walk in the door
It’s not enough to simply say you’re doing content marketing. You need to commit to it. That means hiring a comma-wrangling storytelling boss of a content manager to own your content creation effort and make sure it not only gets done, but that it accomplishes your goals.
In just one hour, Liz Moorehead, IMPACT's editor-in-chief, shares everything you need to know to find the powerhouse content manager who will truly own your strategy, tell your story, and start driving the traffic, leads, and sales results you’re looking for. You’ll learn the same expertise and proven playbook we’ve helped all of our clients implement to successfully find their dream content managers — and Liz will make you laugh out loud while doing it.
This course teaches you:
- What should be in your content manager job description
- How to screen applicants so you only spend time with the best fits
- The questions you should ask in an interview and what to look for in answers
- How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
- How to set your new content manager up for success before they walk in the door
1h 20m
FREE
Course
Level: Beginner
Updated: Jul 20, 2021
You might be surprised by this fact, but email marketing has been around since before the introduction of the internet. Yeah, in fact, the very first marketing email was sent in 1978 by none other than Gary “The Father of Spam” Thuerk, Marketing Manager of Digital Equipment Corp. Gary used email via Arpanet (basically the forerunner to the internet) to promote their new DEC machines to 400 recipients. The email blast resulted in $13 million in sales. And email marketing has been a critical tool in every marketer’s tool bag ever since.
But just like with any medium of marketing, there will be marketers who exploit it and abuse it. Those who care more about open rates and click-through rates than they do about the actual people receiving their emails. And when they do this, they make the rest of us look bad.
Ultimately, the purpose of this course is to teach you how to use email marketing appropriately and responsibly so that you’re only sending emails to people who want your emails, who sign up to receive them.
This course is a great fit for beginners just getting started and intermediate marketers tired of sending emails that don’t get opened, don’t get clicked on, or get recipients to unsubscribe or mark them as spam.
Here you’ll learn the inbound approach to email marketing. We’ll cover what email marketing is, how to keep it inboundy, benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
By the end of this course, you’ll be an inbound email marketing padawan. Not quite a Jedi master (that’s for a later course), but well on your way to saving the universe from awful emails nobody ever wants to open or read.
You might be surprised by this fact, but email marketing has been around since before the introduction of the internet. Yeah, in fact, the very first marketing email was sent in 1978 by none other than Gary “The Father of Spam” Thuerk, Marketing Manager of Digital Equipment Corp. Gary used email via Arpanet (basically the forerunner to the internet) to promote their new DEC machines to 400 recipients. The email blast resulted in $13 million in sales. And email marketing has been a critical tool in every marketer’s tool bag ever since.
But just like with any medium of marketing, there will be marketers who exploit it and abuse it. Those who care more about open rates and click-through rates than they do about the actual people receiving their emails. And when they do this, they make the rest of us look bad.
Ultimately, the purpose of this course is to teach you how to use email marketing appropriately and responsibly so that you’re only sending emails to people who want your emails, who sign up to receive them.
This course is a great fit for beginners just getting started and intermediate marketers tired of sending emails that don’t get opened, don’t get clicked on, or get recipients to unsubscribe or mark them as spam.
Here you’ll learn the inbound approach to email marketing. We’ll cover what email marketing is, how to keep it inboundy, benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
By the end of this course, you’ll be an inbound email marketing padawan. Not quite a Jedi master (that’s for a later course), but well on your way to saving the universe from awful emails nobody ever wants to open or read.
1h 10m
FREE
Course
Level: Beginner
Updated: Aug 16, 2021
Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions:
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions:
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
15m
FREE
Lesson
Level: Intermediate
Updated: Jul 2, 2021
You're implementing They Ask, You Answer, and you're currently on your journey toward achieving true digital sales and marketing mastery at your company. But how do you leverage HubSpot to help you keep track of all the key performance metrics and data you need?
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
You're implementing They Ask, You Answer, and you're currently on your journey toward achieving true digital sales and marketing mastery at your company. But how do you leverage HubSpot to help you keep track of all the key performance metrics and data you need?
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
40m
FREE
Lesson
Level: Beginner
Updated: Jul 28, 2021
When is a business blog article ready to publish?
Whether you’re a content manager, a business owner, or the person in charge of creating content for your business’s website, you’ve most likely wrestled with this question several times before.
As if researching, interviewing, outlining, drafting, and revising content wasn’t challenging enough, knowing when a piece of content is ready to publish can be difficult to answer.
If only there was some sort of a checklist you could use to confirm your content was ready for the world.
If you’re queued up to watch this lesson, you’re in luck because that’s exactly what we’ll cover in this series of videos.
This lesson will break down three critical areas for you to review before hitting publish:
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
By the end of this course, you’ll have the tools (and confidence) you need to ensure your content is always ready for publishing.
When is a business blog article ready to publish?
Whether you’re a content manager, a business owner, or the person in charge of creating content for your business’s website, you’ve most likely wrestled with this question several times before.
As if researching, interviewing, outlining, drafting, and revising content wasn’t challenging enough, knowing when a piece of content is ready to publish can be difficult to answer.
If only there was some sort of a checklist you could use to confirm your content was ready for the world.
If you’re queued up to watch this lesson, you’re in luck because that’s exactly what we’ll cover in this series of videos.
This lesson will break down three critical areas for you to review before hitting publish:
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
By the end of this course, you’ll have the tools (and confidence) you need to ensure your content is always ready for publishing.
1h 33m
PRO
Course
Level: Intermediate
Updated: Jul 28, 2021
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.