The Subject Matter Expert’s Guide to Content

Liz Moorehead

Pro Membership Required

About the Course

Thanks to your immeasurable expertise and hands-on experience in addressing the most pressing questions of ideal buyers, you (as subject matter experts and sales pros) are utterly indispensable to the process of creating revenue-generating content for your company.

However, we know that content creation can become needlessly time-consuming — for sales and experts alike — when you don’t know how to prepare or don’t have the right content planning processes and tools at your disposal.

That’s where this course comes in.

Upon completion of the Subject Matter Expert’s Guide to Content, you’ll know why it’s so critical for subject matter experts to participate in the creation of content, as well as the roles and responsibilities they play in content ideation, creation, publication, and promotion.

You’ll also unlock the super simple processes and tools you need to produce the highest quality content possible — including our time-tested They Ask, You Answer Content Compass — so you can quickly and painlessly map out exactly what you need to say (and not say!) in your content. (As a note, these agile preparation processes and tools work whether you’re being interviewed for content or creating the content yourself.)

This course is a great fit for sales professionals and subject matter experts who want to create content that is guaranteed to drive traffic, leads, and sales without creating a massive headache for themselves.

Course Content

Course Overview

1 Video 1:33min

How to Painlessly Plan Your Content (So You Can Get Back to Work)

7 Videos 19:00min

Introduction (0:51min) 0:51min

Why You Need a Content Plan & What It Should Look Like (5:42min) 5:42min

Answering “Who?” in Your They Ask, Your Answer Content Compass (4:03min) 4:03min

Answering “What?” in Your They Ask, Your Answer Content Compass (2:58min) 2:58min

Answering “Why?” in Your They Ask, Your Answer Content Compass (2:20min) 2:20min

Answering “How?” in Your They Ask, Your Answer Content Compass (2:29min) 2:29min

Assignment (0:37min) 0:37min

My 6 Foolproof, Stupidly Easy Blog Introduction Formulas

8 Videos 31:17min

Introduction (1:20min) 1:20min

What Does an Engaging, Powerful Introduction Look Like? (4:32min) 4:32min

Introduction Formula #1: Open with a Compelling Statistic (3:53min) 3:53min

Introduction Formula #2: Ask a Thought-Provoking Question (2:39min) 2:39min

Introduction Formula #3: “Stop Me If You’ve Heard This One Before…” (4:42min) 4:42min

Introduction Formula #4: Read Their Minds, Tell Their Story (4:11min) 4:11min

Introduction Formula #5: Share a Relevant Personal Story (5:53min) 5:53min

Introduction Formula #6: Stir the Pot with a Controversial Opinion (4:07min) 4:07min

How to Write an Unforgettable Body of Your Blog Article

2 Videos 11:16min

How to Write a Show-Stopping Blog Article Conclusion

3 Videos 17:03min

Instructor

Liz Moorehead My love languages are AP Stylebook, Fast and Furious movies, cold weather, Han Solo, and peanut butter and jelly sandwiches. 2 Courses

As IMPACT’s editorial director, Liz empowers IMPACT to fulfill its purpose of being the #1 teacher in the digital sales and marketing space for growth-focused business leaders and professionals through the strategic development and execution of our content and video strategies. She is also the editor for IMPACT’s news coverage, and a content “therapist” for established and developing thought leaders. Additionally, she is a high-energy keynote speaker and podcast host who is on a one-woman mission to “unsuck” the content creation process. More specifically, she’s always dreaming up new tools, processes, and strategies to make creating absurdly helpful, insanely memorable, revenue-generating content easy for everyone. Outside of the office, she’s a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on her hometown Washington, D.C., sports teams from afar. #natitude

This Course Includes

Last Updated: November 21, 2020
1:20 hours on-demand video
5 lessons
Membership required for access
Access on any internet-connected device

Pro Membership Required

Upgrade To IMPACT+ Pro

The Subject Matter Expert’s Guide to Content