How to Write "The Big 5"


Kevin Phillips

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About the Course

The insider track to They Ask, You Answer from the content manager’s perspective. What you need to be successful, how to crush your content goals, and what resources are available.

Course Content

How To Write A Cost Article
How To Write A Comparison Article
How To Write A Problems Article
How To Write "Best of" Articles
How To Write Review Articles


Kevin Phillips "A man who carries a cat by the tail learns something he can learn in no other way." 7 Courses

As IMPACT’s Senior Content Trainer and your favorite instructor, Kevin has taught over 100 content managers the fine arts of content marketing, the philosophy of They Ask, You Answer, and the science of SEO. As a collector of case studies, you can see a gallery of his work by visiting IMPACT’s Real World Results. Kevin’s love for learning is surpassed only by his passion for teaching. From educating clients how to be rockstar content managers, to training other content trainers how to train content managers, to coaching his three kids how to be passably-functional people, Kevin now brings his unique experiences and sense of humor to IMPACT + courses and peer groups. Outside of work, Kevin is still settling into life in the midwest after spending over 3 ½ decades in the Pacific North-North-Northwest. Fortunately, the abundance of disc golf courses, longer summers, and roadside sweet corn stands help with the adjustment. He’s still waiting to see a moose here. So far, they’re just on Minnesota license plates.

This Course Includes

  • Last Updated: February 5, 2021
  • 2:13 hours on-demand video
  • 6 lessons
  • Membership required for access
  • Access on any internet-connected device
Pro Membership Required

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