Digital Sales & Marketing Framework for Today's Modern Buyer

Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales process with shorter close time.

Marcus Sheridan

About the Course

In this course, you will learn the fundamentals of our framework for digital sales and marketing called They Ask, You Answer.

This course is a great fit for anyone associated with the growth of an organization, from sales, marketing, and leadership to product development and customer service — quite frankly everyone in your organization.

By the end, you’ll have a complete understanding of how buyers and the buying process have changed, and how trust is the foundation of all business. Beyond that, we’ll examine the power content can have in sales, understand the fundamentals of the perfect inbound website, and finally, how to get started, making sure you can avoid what sometimes causes this initiative to fail.

Course Content

Course Overview

1 Video 2:28min

A Very Different Way of Looking at Business, Marketing, and Trust

8 Videos 28:27min

Introduction (1:25min) 1:25min

The Origin of ‘They Ask, You Answer’ (3:30min) 3:30min

The Buyers Zero Moment of Truth (4:41min) 4:41min

We're Different (4:07min) 4:07min

A Revolutionary Marketing Strategy: Answer Customers' Questions (2:15min) 2:15min

Developing Your First 100+ Blog Article Topics (4:28min) 4:28min

The ‘CarMax Effect’ and How to Have a Healthy Relationship with Fear (6:38min) 6:38min

Assignment (1:23min) 1:23min

5 Blog Topics Guaranteed to Generate More Traffic, Leads, and Sales

8 Videos 37:08min

Introduction (1:10min) 1:10min

The 5 Questions That Buyers Obsess Over (3:45min) 3:45min

The Big 5: Cost and Price (11:51min) 11:51min

The Big 5: Problems (5:07min) 5:07min

The Big 5: Versus and Comparison (3:34min) 3:34min

The Big 5: Reviews and Best in Class (5:54min) 5:54min

Who Should Influence What We Say Online? (4:26min) 4:26min

Assignment (1:21min) 1:21min

The Impact of They Ask, You Answer on Sales Teams

5 Videos 16:06min

How Do I Implement They Ask, You Answer?

6 Videos 14:46min

The Perfect Inbound Website

4 Videos 14:56min

Success (and Failure) with They Ask, You Answer

4 Videos 20:26min

Instructor

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide 3 Courses

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence. Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there. Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

This Course Includes

Last Updated: November 21, 2020
2:14 hours on-demand video
7 lessons
Full lifetime access
Access on any internet-connected device

Digital Sales & Marketing Framework for Today's Modern Buyer

Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales process with shorter close time.