They Ask, You Answer fundamentals with Marcus Sheridan

FREE

4.5

(186)

4.5

(186)

• Presented by: Marcus Sheridan • Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

Overview

Contents

Discussion

Course Details

4.5

(186)

36 Videos • 2h 14m • Beginner Level

Note: When originally published, this course was titled Digital Sales & Marketing Framework for Today's Modern Buyer. This is still reflected in the graphics for this course.

In this course, you will learn the fundamentals of our framework for digital sales and marketing called They Ask, You Answer.

This course is a great fit for anyone associated with the growth of an organization, from sales, marketing, and leadership to product development and customer service — quite frankly everyone in your organization.

By the end, you’ll have a complete understanding of how buyers and the buying process have changed, and how trust is the foundation of all business. Beyond that, we’ll examine the power content can have in sales, understand the fundamentals of the perfect inbound website, and finally, how to get started, making sure you can avoid what sometimes causes this initiative to fail.

This Course Includes

2:14 hours on-demand video
7 lessons
Full lifetime access
Access on any internet-connected device
Last Updated 42/2021

Meet Your Instructor

Marcus Sheridan •

Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence. Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there. Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

See Full Profile

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Assignment Selling: Content is Your Greatest Sales Tool

Level: Beginner Updated: May 10, 2021

In this course, you’ll learn about Assignment Selling, one of the foundational aspects of They Ask, You Answer, our digital sales and marketing framework.

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing.

By the end, you’ll discover the importance of leveraging content in the sales process, spending less time educating in sales meetings, and ensuring you’re always working with qualified prospects. You’ll understand how Assignment Selling works, what’s possible when it’s done correctly, and how to start implementing it tomorrow.

In this course, you’ll learn about Assignment Selling, one of the foundational aspects of They Ask, You Answer, our digital sales and marketing framework.

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing.

Marcus Sheridan