They Ask, You Answer Fundamentals with Marcus Sheridan
FREE
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Course Details
4.6(488)
36 Videos • 2h 14m • Beginner Level
So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong.
This course will change all that.
They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.
By the end of this two-hour course, you will:
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!
Note: When originally published, this course was titled “Digital Sales & Marketing Framework for Today's Modern Buyer.” This is still reflected in the graphics for this course.
Topics Covered In This Course
Building Your Team
Creating Content
Developing Your Inbound Strategy
Utilizing HubSpot
Driving Sales
Tools & Tech
Building Your Website
This Course Includes
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2:14 hours on-demand video
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7 lessons
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Full lifetime access
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Access on any internet-connected device
Meet Your Instructor
Marcus Sheridan •
Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide
In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence. Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there. Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.
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- How to score your interviews to get a picture-perfect fit
One of the major challenges most businesses face when trying to grow their company is not within the product itself… but within the people selling the product. Finding and staffing great sales team members can have a dramatic effect on your bottom line. So why is it so hard to hire the right-fit sales reps?
Because buying habits have changed so the way in which we sell must adapt, and not all sales reps are willing to do that. By following this tried-and-true hiring process, you’ll attract the right candidates, save time and effort when interviewing them and be more inclined to hire a better culture fit than ever before.
Because buying habits have changed so the way in which we sell must adapt, and not all sales reps are willing to do that. By following this tried-and-true hiring process, you’ll attract the right candidates, save time and effort when interviewing them and be more inclined to hire a better culture fit than ever before.
In this lesson, you will learn:
- How to create a job description that draws in excellent applicants
- How to run your interview process to do less work
- How to score your interviews to get a picture-perfect fit
3h 08m
PRO
Course
Level: Beginner
Your website is one of your most important employees. Are you sure it’s doing its job?
From creating buyer-centric, conversion-focused content to creating a frictionless user experience, there’s so much to manage on a business website. However, making sure your website is optimized has never been more important. Mary Brown, senior web strategist at IMPACT, is here to take you through everything you need to know to make your website a valuable asset to your business.
In this course you will learn:
- Why you need to consistently manage and optimize your website
- The core focus areas to prioritize
- Common challenges in website optimization and how to overcome them
Your website is one of your most important employees. Are you sure it’s doing its job?
From creating buyer-centric, conversion-focused content to creating a frictionless user experience, there’s so much to manage on a business website. However, making sure your website is optimized has never been more important. Mary Brown, senior web strategist at IMPACT, is here to take you through everything you need to know to make your website a valuable asset to your business.
In this course you will learn:
- Why you need to consistently manage and optimize your website
- The core focus areas to prioritize
- Common challenges in website optimization and how to overcome them
1h 22m
PRO
Course
Level: Advanced
You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking…
“I’m not an SEO person. How am I supposed to learn everything I need to optimize my content?”
“How do my articles get found by the right people?”
You ARE the right person. You CAN get your content to perform better by doing proven SEO steps to increase the quantity and quality of your traffic.
By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
This course is essential for content managers and digital marketers who publish content and wants their content seen by search engines. It’s time to rank higher to reach your audience!
You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking…
“I’m not an SEO person. How am I supposed to learn everything I need to optimize my content?”
“How do my articles get found by the right people?”
You ARE the right person. You CAN get your content to perform better by doing proven SEO steps to increase the quantity and quality of your traffic.
By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
This course is essential for content managers and digital marketers who publish content and wants their content seen by search engines. It’s time to rank higher to reach your audience!
1h 20m
FREE
Course
Level: Beginner
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.
This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer.
By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.
This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer.
By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.
24m
PRO
Lesson
Level: Intermediate
Through SEO best practices and great content that answers your ideal buyers most pressing questions, you're driving traffic to your website. Yet even with all of that, your ideal buyers aren't converting on your website into qualified leads that can either be nurtured or worked by your sales team.
What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
Through SEO best practices and great content that answers your ideal buyers most pressing questions, you're driving traffic to your website. Yet even with all of that, your ideal buyers aren't converting on your website into qualified leads that can either be nurtured or worked by your sales team.
What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
13m
FREE
Lesson
Level: Beginner
As a sales manager or director, it’s imperative to regularly review and provide feedback to your team’s sales calls to identify what is working well and coach them on how to improve their conversations. Oftentimes though, it can be challenging to deliver feedback in a conducive, actionable way.
In this lesson, you will learn:
- How to set the conditions or terms for recording and reviewing sales calls
- What to look for when you’re reviewing a sales call
- How to give feedback to your sales team with tact, grace and actionable steps for improvement
As a sales manager or director, it’s imperative to regularly review and provide feedback to your team’s sales calls to identify what is working well and coach them on how to improve their conversations. Oftentimes though, it can be challenging to deliver feedback in a conducive, actionable way.
In this lesson, you will learn:
- How to set the conditions or terms for recording and reviewing sales calls
- What to look for when you’re reviewing a sales call
- How to give feedback to your sales team with tact, grace and actionable steps for improvement
51m
PRO
Course
Level: Advanced
If you want They Ask, You Answer to succeed at your company, you need your sales team to be on board. When salespeople have a tried and true method they’ve been using for years, they’re unlikely to try something new and less certain. The key to getting They Ask, You Answer buy-in from your sales reps is to show them how the methodology will make their lives easier. In this course you will learn how to get your sales team to fully embrace They Ask, You Answer, how to hold them accountable, and how to onboard new team members in the future.
In this course you will learn:
- How to get your team to fully embrace They Ask, You Answer
- How to keep them sticking to the process and hold them accountable
- How to quickly onboard any new sales reps who join your team in the future so your team never misses a beat
If you want They Ask, You Answer to succeed at your company, you need your sales team to be on board. When salespeople have a tried and true method they’ve been using for years, they’re unlikely to try something new and less certain. The key to getting They Ask, You Answer buy-in from your sales reps is to show them how the methodology will make their lives easier. In this course you will learn how to get your sales team to fully embrace They Ask, You Answer, how to hold them accountable, and how to onboard new team members in the future.
In this course you will learn:
- How to get your team to fully embrace They Ask, You Answer
- How to keep them sticking to the process and hold them accountable
- How to quickly onboard any new sales reps who join your team in the future so your team never misses a beat
29m
FREE
Course
Level: Beginner
Many of us have been there before: Everyone is excited about what’s possible and the promise of inbound marketing. You start creating content, sending emails, creating offers, optimizing your website — but then, as the weeks and months roll by, the questions start, and doubt creeps in…
“I don’t know how to clearly prove the ROI of our inbound marketing.”
“We know our content is driving traffic, but we don’t know if it’s impacting revenue.”
“Our leadership and sales teams don’t see the value of the content we’re producing.”
It doesn’t have to be like this.
In this course, Carina Duffy will teach you how we’ve seen sales organizations at hundreds of companies utilize CRMs and other sales technology to sell better and track performance. You’ll learn:
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
This course is a great fit for both sales managers and sales reps who either have not adopted a CRM platform or are in the process of vetting platforms and who want to improve their sales processes and performance.
By the end, you’ll know exactly what a CRM and other sales technology can and should do for you and your team, and have the knowledge to get started vetting and adopting these tools confidently!
Many of us have been there before: Everyone is excited about what’s possible and the promise of inbound marketing. You start creating content, sending emails, creating offers, optimizing your website — but then, as the weeks and months roll by, the questions start, and doubt creeps in…
“I don’t know how to clearly prove the ROI of our inbound marketing.”
“We know our content is driving traffic, but we don’t know if it’s impacting revenue.”
“Our leadership and sales teams don’t see the value of the content we’re producing.”
It doesn’t have to be like this.
In this course, Carina Duffy will teach you how we’ve seen sales organizations at hundreds of companies utilize CRMs and other sales technology to sell better and track performance. You’ll learn:
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
This course is a great fit for both sales managers and sales reps who either have not adopted a CRM platform or are in the process of vetting platforms and who want to improve their sales processes and performance.
By the end, you’ll know exactly what a CRM and other sales technology can and should do for you and your team, and have the knowledge to get started vetting and adopting these tools confidently!
1h 05m
PRO
Course
Level: Advanced
So you’ve bought the camera and lighting equipment, you’ve created the YouTube channel, and you’ve convinced your team to get ready for their close-ups — but you’re still not seeing traffic, leads, or sales from your video investment. You’re not alone.
Many marketers and businesses struggle to see real results from their video marketing for one big reason: They’re focused on creating the wrong content.
They need to be creating what we call The Selling 7, or the seven videos that will have the biggest impact on your business’ website conversions and sales.
From video ideation and prioritization to publishing and hosting best practices, this course from They Ask, You Answer Coach Will Schulz will teach you how to master your own Selling 7 video strategy, top to bottom. You will learn:
- What videos are included in The Selling 7
- The most common mistakes made when producing Selling 7 videos
- How to create a framework for producing Selling 7 videos
- How to make effective, high quality Selling 7 videos
This course is a great fit for videographers and content marketing managers who are already familiar with video marketing and the concept of The Selling 7 and are ready to start planning the production of their own videos. For anyone in sales or service who will be participating in these types of videos, this is critical information as well.
By the end, you will have a shared understanding of the purpose of The Selling 7. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.
So you’ve bought the camera and lighting equipment, you’ve created the YouTube channel, and you’ve convinced your team to get ready for their close-ups — but you’re still not seeing traffic, leads, or sales from your video investment. You’re not alone.
Many marketers and businesses struggle to see real results from their video marketing for one big reason: They’re focused on creating the wrong content.
They need to be creating what we call The Selling 7, or the seven videos that will have the biggest impact on your business’ website conversions and sales.
From video ideation and prioritization to publishing and hosting best practices, this course from They Ask, You Answer Coach Will Schulz will teach you how to master your own Selling 7 video strategy, top to bottom. You will learn:
- What videos are included in The Selling 7
- The most common mistakes made when producing Selling 7 videos
- How to create a framework for producing Selling 7 videos
- How to make effective, high quality Selling 7 videos
This course is a great fit for videographers and content marketing managers who are already familiar with video marketing and the concept of The Selling 7 and are ready to start planning the production of their own videos. For anyone in sales or service who will be participating in these types of videos, this is critical information as well.
By the end, you will have a shared understanding of the purpose of The Selling 7. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.
17m
PRO
Course
Level: Intermediate
Virtual sponsorships are a huge opportunity for your brand to get in front of a bigger audience AND to make a lasting impression on the virtual stage. Whatever your title might be, if you want to learn how to deliver maximum value as a sponsor for a virtual audience, then this is exactly where you need to be.
Discover why virtual event sponsorships are worth investing in, the types of virtual event sponsorships that are available, how to work effectively with event producers (from an event producer), and how to wow attendees and turn them into leads for your business.
Virtual sponsorships are a huge opportunity for your brand to get in front of a bigger audience AND to make a lasting impression on the virtual stage. Whatever your title might be, if you want to learn how to deliver maximum value as a sponsor for a virtual audience, then this is exactly where you need to be.
Discover why virtual event sponsorships are worth investing in, the types of virtual event sponsorships that are available, how to work effectively with event producers (from an event producer), and how to wow attendees and turn them into leads for your business.
42m
PRO
Course
Level: Intermediate
In this course, you’ll learn how to actively manage your online reputation, while leveraging the power of online reviews to drive qualified leads into the sales process. A great reputation will attract new business, but a bad reputation will ensure that your potential leads have the wrong impression of you from the very start.
This course is a great fit for marketing professionals or business owners who need to understand the fundamentals of an online reputation and how to harness the power of online reviews to attract new customers and drive revenue.
By the end of this course, you’ll have a full understanding of where your online reputation currently stands. You’ll be able to set up a repeatable process to drive new customer reviews to high-target external sites (such as Google My Business, Facebook, Angie’s List, or Home Advisor). And finally, you’ll learn how to properly address negative public feedback so that you can win back trust.
In this course, you’ll learn how to actively manage your online reputation, while leveraging the power of online reviews to drive qualified leads into the sales process. A great reputation will attract new business, but a bad reputation will ensure that your potential leads have the wrong impression of you from the very start.
This course is a great fit for marketing professionals or business owners who need to understand the fundamentals of an online reputation and how to harness the power of online reviews to attract new customers and drive revenue.
By the end of this course, you’ll have a full understanding of where your online reputation currently stands. You’ll be able to set up a repeatable process to drive new customer reviews to high-target external sites (such as Google My Business, Facebook, Angie’s List, or Home Advisor). And finally, you’ll learn how to properly address negative public feedback so that you can win back trust.
1h 06m
PRO
Course
Level: Beginner
In this course, you’ll learn how to master marketing automation tools in HubSpot in order to improve contact communication, nurturing, internal processes, and more for your marketing team.
This course is a great fit for any marketing professional who uses (or is starting to use) HubSpot and is looking to leverage the platform to both improve their overall buyer’s experience and save their team time and effort.
By the end, you’ll have a full understanding of how you can utilize HubSpot’s workflows tool to make your marketing process more seamless.
This course is a great fit for any marketing professional who uses (or is starting to use) HubSpot and is looking to leverage the platform to both improve their overall buyer’s experience and save their team time and effort.
By the end, you’ll have a full understanding of how you can utilize HubSpot’s workflows tool to make your marketing process more seamless.
In this course, you’ll learn how to master marketing automation tools in HubSpot in order to improve contact communication, nurturing, internal processes, and more for your marketing team.
This course is a great fit for any marketing professional who uses (or is starting to use) HubSpot and is looking to leverage the platform to both improve their overall buyer’s experience and save their team time and effort.
By the end, you’ll have a full understanding of how you can utilize HubSpot’s workflows tool to make your marketing process more seamless.
This course is a great fit for any marketing professional who uses (or is starting to use) HubSpot and is looking to leverage the platform to both improve their overall buyer’s experience and save their team time and effort.
By the end, you’ll have a full understanding of how you can utilize HubSpot’s workflows tool to make your marketing process more seamless.
41m
PRO
Course
Level: Intermediate
As a sales professional, your main focus is on closing deals and hitting your sales targets or quotas – it typically isn’t on learning a new technology and the ins and outs of a CRM platform. Which is why it can often feel overwhelming or intimidating when you first dive into using HubSpot CRM. However, learning how to use HubSpot CRM to your advantage will improve your efficiency and, ultimately, your bottom line.
In this course, you will learn:
- How to get setup in HubSpot
- How to start using HubSpot as a sales rep
- How to increase your productivity and effectiveness
As a sales professional, your main focus is on closing deals and hitting your sales targets or quotas – it typically isn’t on learning a new technology and the ins and outs of a CRM platform. Which is why it can often feel overwhelming or intimidating when you first dive into using HubSpot CRM. However, learning how to use HubSpot CRM to your advantage will improve your efficiency and, ultimately, your bottom line.
In this course, you will learn:
- How to get setup in HubSpot
- How to start using HubSpot as a sales rep
- How to increase your productivity and effectiveness
23m
PRO
Course
Level: Beginner
Have you recently spent thousands on a new website only to see lackluster conversions after it launched? Or do you feel it’s time to invest in updating your website and fear it’ll be a wasted cost? So many elements go into a great website – design, user experience, imagery, copy – so which one can have the greatest impact? Web copy is ultimately the thing that can make or break your website’s performance.
In this lesson, you will learn:
- How to write website copy that connects with your audience
- The three web pages you should focus on first
- Who should be the hero of your content’s story
Have you recently spent thousands on a new website only to see lackluster conversions after it launched? Or do you feel it’s time to invest in updating your website and fear it’ll be a wasted cost? So many elements go into a great website – design, user experience, imagery, copy – so which one can have the greatest impact? Web copy is ultimately the thing that can make or break your website’s performance.
In this lesson, you will learn:
- How to write website copy that connects with your audience
- The three web pages you should focus on first
- Who should be the hero of your content’s story
39m
PRO
Lesson
Level: Intermediate
Content marketing is not only about writing great blog articles, but also about making sure you're answering the questions your audience is asking. Producing blog articles are essential to building your authority in your industry, help people make purchasing decisions, and develop trust with you.
How much do things cost?
What are some of the problems associated with your solutions?
Who are some of your competitors?
In this lesson, taught by Senior Trainer (and Lord of the Rings superfan) Kevin Phillips, you’ll:
- Review The Big 5 you learned from They Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
After this lesson, you will be able to immediately brainstorm over 100 blog topics to add to your content calendar.
Content marketing is not only about writing great blog articles, but also about making sure you're answering the questions your audience is asking. Producing blog articles are essential to building your authority in your industry, help people make purchasing decisions, and develop trust with you.
How much do things cost?
What are some of the problems associated with your solutions?
Who are some of your competitors?
In this lesson, taught by Senior Trainer (and Lord of the Rings superfan) Kevin Phillips, you’ll:
- Review The Big 5 you learned from They Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
After this lesson, you will be able to immediately brainstorm over 100 blog topics to add to your content calendar.
4h 58m
PRO
Course
Level: Beginner
Is video really important? Yes...yes, it is! You can’t ignore the need for all businesses to use video, especially as the world has rapidly changed to need video throughout business channels.
The Visual Sale will show you how to create a successful sales and marketing culture within your organization to get dramatic results! Learn how to harness the power of video across all aspects of your business channels in a growing virtual world.
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
This goes beyond the marketing team and into your sales team having the resources needed to provide answers for prospective customers. Your business can use video to reach new customers, gain their trust, and answer their questions before you even get to know them.
The Visual Sale is IMPACT’s video course based on the revolutionary book of the same name, written by Marcus Sheridan and Tyler Lessard.
In this course, you will learn cover to cover these lessons:
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
Is video really important? Yes...yes, it is! You can’t ignore the need for all businesses to use video, especially as the world has rapidly changed to need video throughout business channels.
The Visual Sale will show you how to create a successful sales and marketing culture within your organization to get dramatic results! Learn how to harness the power of video across all aspects of your business channels in a growing virtual world.
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
This goes beyond the marketing team and into your sales team having the resources needed to provide answers for prospective customers. Your business can use video to reach new customers, gain their trust, and answer their questions before you even get to know them.
The Visual Sale is IMPACT’s video course based on the revolutionary book of the same name, written by Marcus Sheridan and Tyler Lessard.
In this course, you will learn cover to cover these lessons:
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
1h 20m
PRO
Course
Level: Beginner
You might be surprised by this fact, but email marketing has been around since before the introduction of the internet. Yeah, in fact, the very first marketing email was sent in 1978 by none other than Gary “The Father of Spam” Thuerk, Marketing Manager of Digital Equipment Corp. Gary used email via Arpanet (basically the forerunner to the internet) to promote their new DEC machines to 400 recipients. The email blast resulted in $13 million in sales. And email marketing has been a critical tool in every marketer’s tool bag ever since.
But just like with any medium of marketing, there will be marketers who exploit it and abuse it. Those who care more about open rates and click-through rates than they do about the actual people receiving their emails. And when they do this, they make the rest of us look bad.
Ultimately, the purpose of this course is to teach you how to use email marketing appropriately and responsibly so that you’re only sending emails to people who want your emails, who sign up to receive them.
This course is a great fit for beginners just getting started and intermediate marketers tired of sending emails that don’t get opened, don’t get clicked on, or get recipients to unsubscribe or mark them as spam.
Here you’ll learn the inbound approach to email marketing. We’ll cover what email marketing is, how to keep it inboundy, benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
By the end of this course, you’ll be an inbound email marketing padawan. Not quite a Jedi master (that’s for a later course), but well on your way to saving the universe from awful emails nobody ever wants to open or read.
You might be surprised by this fact, but email marketing has been around since before the introduction of the internet. Yeah, in fact, the very first marketing email was sent in 1978 by none other than Gary “The Father of Spam” Thuerk, Marketing Manager of Digital Equipment Corp. Gary used email via Arpanet (basically the forerunner to the internet) to promote their new DEC machines to 400 recipients. The email blast resulted in $13 million in sales. And email marketing has been a critical tool in every marketer’s tool bag ever since.
But just like with any medium of marketing, there will be marketers who exploit it and abuse it. Those who care more about open rates and click-through rates than they do about the actual people receiving their emails. And when they do this, they make the rest of us look bad.
Ultimately, the purpose of this course is to teach you how to use email marketing appropriately and responsibly so that you’re only sending emails to people who want your emails, who sign up to receive them.
This course is a great fit for beginners just getting started and intermediate marketers tired of sending emails that don’t get opened, don’t get clicked on, or get recipients to unsubscribe or mark them as spam.
Here you’ll learn the inbound approach to email marketing. We’ll cover what email marketing is, how to keep it inboundy, benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
By the end of this course, you’ll be an inbound email marketing padawan. Not quite a Jedi master (that’s for a later course), but well on your way to saving the universe from awful emails nobody ever wants to open or read.
2h 44m
PRO
Course
Level: Beginner
Get expert insights on laying the foundation for high-quality video content that drives revenue including how to crush it on-camera and other production secrets.
Get expert insights on laying the foundation for high-quality video content that drives revenue including how to crush it on-camera and other production secrets.
1h 03m
FREE
Course
Level: Intermediate
It’s not enough to simply say you’re doing content marketing. You need to commit to it. That means hiring a comma-wrangling storytelling boss of a content manager to own your content creation effort and make sure it not only gets done, but that it accomplishes your goals.
In just one hour, Liz Moorehead, IMPACT's editor-in-chief, shares everything you need to know to find the powerhouse content manager who will truly own your strategy, tell your story, and start driving the traffic, leads, and sales results you’re looking for. You’ll learn the same expertise and proven playbook we’ve helped all of our clients implement to successfully find their dream content managers — and Liz will make you laugh out loud while doing it.
This course teaches you:
- What should be in your content manager job description
- How to screen applicants so you only spend time with the best fits
- The questions you should ask in an interview and what to look for in answers
- How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
- How to set your new content manager up for success before they walk in the door
It’s not enough to simply say you’re doing content marketing. You need to commit to it. That means hiring a comma-wrangling storytelling boss of a content manager to own your content creation effort and make sure it not only gets done, but that it accomplishes your goals.
In just one hour, Liz Moorehead, IMPACT's editor-in-chief, shares everything you need to know to find the powerhouse content manager who will truly own your strategy, tell your story, and start driving the traffic, leads, and sales results you’re looking for. You’ll learn the same expertise and proven playbook we’ve helped all of our clients implement to successfully find their dream content managers — and Liz will make you laugh out loud while doing it.
This course teaches you:
- What should be in your content manager job description
- How to screen applicants so you only spend time with the best fits
- The questions you should ask in an interview and what to look for in answers
- How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
- How to set your new content manager up for success before they walk in the door
24m
PRO
Lesson
Level: Intermediate
The sales technique of assignment selling – wherein you assign content as homework strategically throughout the sales process – is proven to close more deals fasters across all industries. But how can you leverage technology (like HubSpot Sales Hub) to make your assignment selling more efficient and effective?
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
Note: You’ll need at least Sales Starter to get the most out of templates, snippets, and documents for assignment selling, and you’ll need Sales Pro or above to use sales content analytics.
The sales technique of assignment selling – wherein you assign content as homework strategically throughout the sales process – is proven to close more deals fasters across all industries. But how can you leverage technology (like HubSpot Sales Hub) to make your assignment selling more efficient and effective?
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
Note: You’ll need at least Sales Starter to get the most out of templates, snippets, and documents for assignment selling, and you’ll need Sales Pro or above to use sales content analytics.
58m
PRO
Course
Level: Beginner
As a B2B marketer, you know how valuable a strong brand presence is on all social media channels. You constantly engage, comment, post, share - all the things every blog or article has told you to do to make it on social.
But these platforms have a secret - they want to make money.
Okay, maybe it’s not a secret. But it’s true. And because they’ve spent billions of dollars developing complex AI and algorithms to provide users the best experience possible, they want to be reimbursed. I don’t blame them.
This is why channels such as Facebook and LinkedIn make getting your brand’s posts and content to be seen organically within their user’s feeds almost impossible and why they want you to have to pay for that kind of invaluable exposure.
Maybe you are no stranger to the paid media advertising game - you’ve developed strategies around Google search and maybe even Facebook. But there is one platform that tends to scare people when it comes time to whip out that credit card. And that’s LinkedIn.
That’s where this course comes in.
Upon completion of the Introduction to LinkedIn Advertising course, you’ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.
You’ll also learn how to best use LinkedIn’s most valuable feature - Audience Targeting. Say hello to the most popular ABM strategy tool you’ve probably never even thought of.
This course is a great fit for digital marketers who are ready to invest in social advertising in a way that is guaranteed to drive the most qualified B2B traffic to your site and explore a brand new profit center.
As a B2B marketer, you know how valuable a strong brand presence is on all social media channels. You constantly engage, comment, post, share - all the things every blog or article has told you to do to make it on social.
But these platforms have a secret - they want to make money.
Okay, maybe it’s not a secret. But it’s true. And because they’ve spent billions of dollars developing complex AI and algorithms to provide users the best experience possible, they want to be reimbursed. I don’t blame them.
This is why channels such as Facebook and LinkedIn make getting your brand’s posts and content to be seen organically within their user’s feeds almost impossible and why they want you to have to pay for that kind of invaluable exposure.
Maybe you are no stranger to the paid media advertising game - you’ve developed strategies around Google search and maybe even Facebook. But there is one platform that tends to scare people when it comes time to whip out that credit card. And that’s LinkedIn.
That’s where this course comes in.
Upon completion of the Introduction to LinkedIn Advertising course, you’ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.
You’ll also learn how to best use LinkedIn’s most valuable feature - Audience Targeting. Say hello to the most popular ABM strategy tool you’ve probably never even thought of.
This course is a great fit for digital marketers who are ready to invest in social advertising in a way that is guaranteed to drive the most qualified B2B traffic to your site and explore a brand new profit center.
48m
PRO
Course
Level: Intermediate
Often, content managers come in with no knowledge of the industry or the company they’re joining. In order to produce content that thoroughly answers buyer questions, they need to work with experts within the company to get information — then organize it and present it in a way that’s easy to read and digest.
John Becker is IMPACT’s editorial content manager. He has over 15 years of experience writing and interviewing subject matter experts and will teach you how to produce successful They Ask, You Answer content for your organization!
In this course you will learn:
- How to confidently identify SMEs at your company
- To plan and conduct interviews that are efficient, productive, and enjoyable
- How to turn those interviews into great content
Often, content managers come in with no knowledge of the industry or the company they’re joining. In order to produce content that thoroughly answers buyer questions, they need to work with experts within the company to get information — then organize it and present it in a way that’s easy to read and digest.
John Becker is IMPACT’s editorial content manager. He has over 15 years of experience writing and interviewing subject matter experts and will teach you how to produce successful They Ask, You Answer content for your organization!
In this course you will learn:
- How to confidently identify SMEs at your company
- To plan and conduct interviews that are efficient, productive, and enjoyable
- How to turn those interviews into great content
35m
PRO
Course
Level: Advanced
Your inbound marketing and sales efforts have been delivering awesome results, but are they really set up to take your business to the next level?
It’s a common misconception that inbound marketing is only suited for small businesses. Inbound efforts are effective and affordable for small to medium-sized businesses, but that doesn’t mean they can’t be as valuable as an organization grows as well.
In this course, IMPACT’s Chief Learning Officer Chris Duprey shares what it takes to scale up your digital sales and marketing into an indispensable asset that will actually grow with the company. You’ll learn:
- Key areas that you should invest in next (i.e., video, communication training, etc.)
- What to do after you’re successfully producing content
- How to start sharing industry thought leadership
- How to start exploring paid media
- How to start building a brand community
This course is a great fit for seasoned IMPACT+ Pro members who identify as business owners, senior leaders, and leadership and are on the verge of stage 4 or beyond.
By the end of this course, you’ll know what it takes to turn your digital sales and marketing from good to great, an actual asset that continues to provide opportunities for you, your team, and your community.
Your inbound marketing and sales efforts have been delivering awesome results, but are they really set up to take your business to the next level?
It’s a common misconception that inbound marketing is only suited for small businesses. Inbound efforts are effective and affordable for small to medium-sized businesses, but that doesn’t mean they can’t be as valuable as an organization grows as well.
In this course, IMPACT’s Chief Learning Officer Chris Duprey shares what it takes to scale up your digital sales and marketing into an indispensable asset that will actually grow with the company. You’ll learn:
- Key areas that you should invest in next (i.e., video, communication training, etc.)
- What to do after you’re successfully producing content
- How to start sharing industry thought leadership
- How to start exploring paid media
- How to start building a brand community
This course is a great fit for seasoned IMPACT+ Pro members who identify as business owners, senior leaders, and leadership and are on the verge of stage 4 or beyond.
By the end of this course, you’ll know what it takes to turn your digital sales and marketing from good to great, an actual asset that continues to provide opportunities for you, your team, and your community.
1h 16m
PRO
Course
Level: Intermediate
Videographers know that the video production stage is important in their business’ They Ask, You Answer content process.
Alex Winter, Creative Director & Video Manager at IMPACT, will teach you the steps of the production process when doing video for They Ask, You Answer including how to identify your subject matter experts, set them up for success, and capture the information you need to tell a genuine story that answers your audience's most pointed questions.
Plus, learn how to uncover the skills and techniques to master your performance on-camera from Zach Basner, IMPACT's They Ask, You Answer Coach and Inbound and Video Workshop Trainer.
In this course you will learn:
- How to conduct They Ask, You Answer interviews
- How to identify and prepare your subject matter experts for interviews
- How to master your on-camera performance
- How to get the most out of your talent
- How to produce world-class video content
Prerequisite: Pre-Production for They Ask, You Answer
Videographers know that the video production stage is important in their business’ They Ask, You Answer content process.
Alex Winter, Creative Director & Video Manager at IMPACT, will teach you the steps of the production process when doing video for They Ask, You Answer including how to identify your subject matter experts, set them up for success, and capture the information you need to tell a genuine story that answers your audience's most pointed questions.
Plus, learn how to uncover the skills and techniques to master your performance on-camera from Zach Basner, IMPACT's They Ask, You Answer Coach and Inbound and Video Workshop Trainer.
In this course you will learn:
- How to conduct They Ask, You Answer interviews
- How to identify and prepare your subject matter experts for interviews
- How to master your on-camera performance
- How to get the most out of your talent
- How to produce world-class video content
Prerequisite: Pre-Production for They Ask, You Answer
1h 10m
FREE
Course
Level: Beginner
Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions:
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions:
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
30m
PRO
Course
Level: Advanced
As your team grows, more and more of your time is taken up by meetings and people management. How can you effectively manage your team as it scales while getting valuable time back in your schedule for other responsibilities?
As a business leader, knowing which meetings your team needs, how to create an effective agenda, how to facilitate a great meeting, and how to manage your direct reports are imperative to your They Ask, You Answer success.
IMPACT’s VP of Membership Kristen Pecka, will teach you how to effectively manage your team as it scales and get time back for your other responsibilities.
In this course you will learn:
- The meetings you need to effectively implement They Ask, You Answer in your company
- How to manage your time as your team grows
- How to complete the They Ask, You Answer scorecard exercise as a team
As your team grows, more and more of your time is taken up by meetings and people management. How can you effectively manage your team as it scales while getting valuable time back in your schedule for other responsibilities?
As a business leader, knowing which meetings your team needs, how to create an effective agenda, how to facilitate a great meeting, and how to manage your direct reports are imperative to your They Ask, You Answer success.
IMPACT’s VP of Membership Kristen Pecka, will teach you how to effectively manage your team as it scales and get time back for your other responsibilities.
In this course you will learn:
- The meetings you need to effectively implement They Ask, You Answer in your company
- How to manage your time as your team grows
- How to complete the They Ask, You Answer scorecard exercise as a team
30m
FREE
Course
Level: Beginner
Is your website forcing visitors to fill out a form to get a quote? Does it make them have to talk to someone before making a purchase?
Fact: Modern buyers don’t want to be sold to. They want to take ownership of their buying decision and know they’re making the best choice for themselves. Why do you think so many hide behind their computer screens rather than browsing (or braving) the aisles of their local stores?
Self-selection tools (think product match quizzes) transform your website experience to help buyers sell themselves. They help personalize a buyer’s experience on your website, making it not only easier but more enjoyable for them to make a purchase without needing to talk to someone on your team.
In this course, taught by IMPACT’s Chief Learning Officer Chris Duprey, you’ll learn everything you need to create this experience on your website, including:
- What exactly a self-selection tool is
- The different types of self-selection tools
- How self-selection tools can help shorten the sales cycle and improve website conversion rates by guiding buyers to their best options
- How to go about building your own self-selection tool
This course is a must-see for anyone in marketing, but especially those in sales, marketing, design, and user experience.
Is your website forcing visitors to fill out a form to get a quote? Does it make them have to talk to someone before making a purchase?
Fact: Modern buyers don’t want to be sold to. They want to take ownership of their buying decision and know they’re making the best choice for themselves. Why do you think so many hide behind their computer screens rather than browsing (or braving) the aisles of their local stores?
Self-selection tools (think product match quizzes) transform your website experience to help buyers sell themselves. They help personalize a buyer’s experience on your website, making it not only easier but more enjoyable for them to make a purchase without needing to talk to someone on your team.
In this course, taught by IMPACT’s Chief Learning Officer Chris Duprey, you’ll learn everything you need to create this experience on your website, including:
- What exactly a self-selection tool is
- The different types of self-selection tools
- How self-selection tools can help shorten the sales cycle and improve website conversion rates by guiding buyers to their best options
- How to go about building your own self-selection tool
This course is a must-see for anyone in marketing, but especially those in sales, marketing, design, and user experience.
1h 24m
PRO
Course
Level: Intermediate
You need to produce a lot of video content to educate buyers. But if it’s not planned successfully in the pre-production stage, it will fail before it starts.
Videographers have a lot to think about when creating They Ask, You Answer content for their company. Alex Winter, Creative Director & Video Manager at IMPACT, will sit down with you in this course to break down the entire pre-production process so you can be set up for success. You will hear about the best times to publish your content, deciding on the message you want to tell your audience, types of CTAs, your role on the revenue team, and an overview of The Video 6.
In this course you will learn:
- How to set yourself up for success and best practices you can implement
- How to create a video content calendar that will ensure you’re creating 2-3 pieces of video content every week
- How to work the plan and leverage your team
As well as a much deeper understanding of how They Ask, You Answer content can be implemented to strategically and effectively get you results!
You need to produce a lot of video content to educate buyers. But if it’s not planned successfully in the pre-production stage, it will fail before it starts.
Videographers have a lot to think about when creating They Ask, You Answer content for their company. Alex Winter, Creative Director & Video Manager at IMPACT, will sit down with you in this course to break down the entire pre-production process so you can be set up for success. You will hear about the best times to publish your content, deciding on the message you want to tell your audience, types of CTAs, your role on the revenue team, and an overview of The Video 6.
In this course you will learn:
- How to set yourself up for success and best practices you can implement
- How to create a video content calendar that will ensure you’re creating 2-3 pieces of video content every week
- How to work the plan and leverage your team
As well as a much deeper understanding of how They Ask, You Answer content can be implemented to strategically and effectively get you results!
2h 58m
PRO
Course
Level: Advanced
They Ask, You Answer is a proven framework that has helped businesses all over the world! Join Marcus Sheridan, creator of the prove framework They Ask, You Answer along with Founder and CEO of IMPACT, Bob Ruffolo, as they teach you:
- How to become a world-class They Ask, You Answer leader
- How to embrace a question first mindset
- How to communicate the vision of the organization and shape internal culture
Learn how to facilitate a successful 90-day planning session and the importance of setting clear priorities with your revenue team.
In this course you will learn:
- How to set and maintain standards for success with They Ask, You Answer at your organization
- Problems you may encounter in bringing They Ask, You Answer to your organization and how to get ahead of them
- What technology do your sales, marketing, and video teams need to be successful with They Ask, You Answer
They Ask, You Answer is a proven framework that has helped businesses all over the world! Join Marcus Sheridan, creator of the prove framework They Ask, You Answer along with Founder and CEO of IMPACT, Bob Ruffolo, as they teach you:
- How to become a world-class They Ask, You Answer leader
- How to embrace a question first mindset
- How to communicate the vision of the organization and shape internal culture
Learn how to facilitate a successful 90-day planning session and the importance of setting clear priorities with your revenue team.
In this course you will learn:
- How to set and maintain standards for success with They Ask, You Answer at your organization
- Problems you may encounter in bringing They Ask, You Answer to your organization and how to get ahead of them
- What technology do your sales, marketing, and video teams need to be successful with They Ask, You Answer
44m
PRO
Course
Level: Intermediate
Utilizing a CRM to track performance and apply the They Ask, You Answer framework, will help prove ROI from your inbound marketing and shorten the sales cycle.
The marketing team should make sure all leads are sales-qualified by showing every piece of content a prospect has interacted with, while the sales team focuses on good fit leads and closing deals. All of this together will help shorten the sales cycle and allow leadership to make data-driven decisions to clearly demonstrate your They Ask, You Answer journey is successful!
Join Jessica Palmeri as she teaches the importance of having a CRM strategy to power your They Ask, You Answer success.
In this course you will learn:
- How to choose the right CRM for your business
- How to establish the foundation for success
- Why you need a CRM owner or admin
- How to set expectations with your team
- How to create a process for leads
Utilizing a CRM to track performance and apply the They Ask, You Answer framework, will help prove ROI from your inbound marketing and shorten the sales cycle.
The marketing team should make sure all leads are sales-qualified by showing every piece of content a prospect has interacted with, while the sales team focuses on good fit leads and closing deals. All of this together will help shorten the sales cycle and allow leadership to make data-driven decisions to clearly demonstrate your They Ask, You Answer journey is successful!
Join Jessica Palmeri as she teaches the importance of having a CRM strategy to power your They Ask, You Answer success.
In this course you will learn:
- How to choose the right CRM for your business
- How to establish the foundation for success
- Why you need a CRM owner or admin
- How to set expectations with your team
- How to create a process for leads
1h 05m
PRO
Course
Level: Beginner
In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.
This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.
By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!
In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.
This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.
By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!
23m
PRO
Lesson
Level: Beginner
After a ton of internal collaboration, meetings, and research, you’ve nailed your messaging strategy. You also understand the broad strokes of what you need to write on your website pages to hook your ideal customers in and make them excited about buying from you.
Still, something isn’t right. For some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects.
Often, the culprit for this is your website copy. Instead of bringing those customers to you, the well-intentioned words you’ve chosen are letting you down by scaring off, confusing, or otherwise repelling the people you’re trying to reach.
If website copywriting for your company is stumping you, you’ve come to the right place. In this lesson, you will:
- Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
- Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
After a ton of internal collaboration, meetings, and research, you’ve nailed your messaging strategy. You also understand the broad strokes of what you need to write on your website pages to hook your ideal customers in and make them excited about buying from you.
Still, something isn’t right. For some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects.
Often, the culprit for this is your website copy. Instead of bringing those customers to you, the well-intentioned words you’ve chosen are letting you down by scaring off, confusing, or otherwise repelling the people you’re trying to reach.
If website copywriting for your company is stumping you, you’ve come to the right place. In this lesson, you will:
- Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
- Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
34m
PRO
Course
Level: Intermediate
Your content strategy is a full company initiative that places content at the center of your business. Did you know that oftentimes companies don’t realize they aren’t including everything needed in a content strategy? This can impact your business momentum and hurt your bottom line. Here at IMPACT, we have the tools and resources to make sure you succeed with content on your They Ask, You Answer journey.
Learn from Jen Barrell, a content trainer with over 10 years of expertise in content strategy and teaching content teams to thrive with They Ask, You Answer.
In this course you will learn
- Why and how to create a full-team content strategy
- How to define a content strategy and how it’s used to drive revenue
- How to set expectations for your team so you’re aligned
Your content strategy is a full company initiative that places content at the center of your business. Did you know that oftentimes companies don’t realize they aren’t including everything needed in a content strategy? This can impact your business momentum and hurt your bottom line. Here at IMPACT, we have the tools and resources to make sure you succeed with content on your They Ask, You Answer journey.
Learn from Jen Barrell, a content trainer with over 10 years of expertise in content strategy and teaching content teams to thrive with They Ask, You Answer.
In this course you will learn
- Why and how to create a full-team content strategy
- How to define a content strategy and how it’s used to drive revenue
- How to set expectations for your team so you’re aligned
22m
PRO
Lesson
Level: Intermediate
You're creating content at your company to drive measurable results – specifically, traffic, leads, and sales. But how do you prove to your bosses, sales, and the rest of your company that the content you're creating is making a difference? How do you showcase beyond the shadow of a doubt that your strategy is delivering ROI if you're using HubSpot?
In this lesson, you'll learn:
In this lesson, you'll learn:
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
You're creating content at your company to drive measurable results – specifically, traffic, leads, and sales. But how do you prove to your bosses, sales, and the rest of your company that the content you're creating is making a difference? How do you showcase beyond the shadow of a doubt that your strategy is delivering ROI if you're using HubSpot?
In this lesson, you'll learn:
In this lesson, you'll learn:
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
54m
FREE
Course
Level: Intermediate
If you look at the most successful inbound case studies, the companies who have experienced the most significant sales and revenue growth with inbound, there is one common theme amongst them: They weren’t reliant on an agency or outsourced vendor to dictate what they did. Instead, they owned it. They made the investments, and because of that, revolutionized their businesses and in many cases, their industries.
In this course, you’ll learn what it means to take ownership of your digital sales and marketing, how you can do it, and the long term value it provides.
This course is a great fit for business owners, senior leaders, and leadership team members.
By the end of this course, you’ll know what it takes to transition from a position of reliance on others to a position of ownership for your digital sales and marketing.
If you look at the most successful inbound case studies, the companies who have experienced the most significant sales and revenue growth with inbound, there is one common theme amongst them: They weren’t reliant on an agency or outsourced vendor to dictate what they did. Instead, they owned it. They made the investments, and because of that, revolutionized their businesses and in many cases, their industries.
In this course, you’ll learn what it means to take ownership of your digital sales and marketing, how you can do it, and the long term value it provides.
This course is a great fit for business owners, senior leaders, and leadership team members.
By the end of this course, you’ll know what it takes to transition from a position of reliance on others to a position of ownership for your digital sales and marketing.
37m
PRO
Course
Level: Intermediate
Needing a website for your business is a given, but the same website from 2000 or even 2013 isn’t going to cut it. To succeed with inbound marketing and They Ask, You Answer, your business website needs a specific user experience and unique features you may not have considered before.
Your business website can be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, after hours, without ever needing to take a day off. Unfortunately, too many businesses are missing out on this opportunity by investing in the wrong areas.
We’ve built hundreds of websites over the years that have helped businesses get set up for success and, in this course, we share everything you need to know to do it yourself. By the end of this quick, 35-minute course, you'll have a clear understanding of:
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.
Needing a website for your business is a given, but the same website from 2000 or even 2013 isn’t going to cut it. To succeed with inbound marketing and They Ask, You Answer, your business website needs a specific user experience and unique features you may not have considered before.
Your business website can be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, after hours, without ever needing to take a day off. Unfortunately, too many businesses are missing out on this opportunity by investing in the wrong areas.
We’ve built hundreds of websites over the years that have helped businesses get set up for success and, in this course, we share everything you need to know to do it yourself. By the end of this quick, 35-minute course, you'll have a clear understanding of:
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.
22m
PRO
Course
Level: Advanced
Creating great content is just one part of the They Ask, You Answer framework. How do you know if your content is performing? You need to learn how to set the right key performance indicators, or KPIs, and track them on a regular basis as part of your content marketing optimization strategy. IMPACT’s Jen Barrell will teach you the importance of utilizing analytics tools to optimize your content and what to look for in the Google Search Console and HubSpot.
In this lesson you will learn:
- What a key performance indicator is
- Why you need to be tracking your KPIs on a regular basis
- The 7 KPIs you need to start tracking your They Ask, You Answer content
Creating great content is just one part of the They Ask, You Answer framework. How do you know if your content is performing? You need to learn how to set the right key performance indicators, or KPIs, and track them on a regular basis as part of your content marketing optimization strategy. IMPACT’s Jen Barrell will teach you the importance of utilizing analytics tools to optimize your content and what to look for in the Google Search Console and HubSpot.
In this lesson you will learn:
- What a key performance indicator is
- Why you need to be tracking your KPIs on a regular basis
- The 7 KPIs you need to start tracking your They Ask, You Answer content
57m
PRO
Course
Level: Beginner
Hey Subject Matter Experts, as you can guess by the title of this course, there are 6 topics your marketing team needs your help in creating. But why do YOU need to help? Why can’t marketing just do this on their own?
In this course, we’ll answer that question and also:
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each topic
- How SMEs can help bring these topics to life
- Important considerations to keep in mind while creating this content
This course is a great fit for salespeople, leadership teams, and of course, subject matter experts who care about producing high-quality content on your website to drive more traffic and give your sales team more qualified leads to convert into paying customers. We can all agree that’s important to everyone in your organization, right?
By the end of this course, you’ll have a much clearer understanding of the most critical pieces of content any business can create for their prospects, and how and WHY you, the SME, need to help create an amazing piece of content.
Hey Subject Matter Experts, as you can guess by the title of this course, there are 6 topics your marketing team needs your help in creating. But why do YOU need to help? Why can’t marketing just do this on their own?
In this course, we’ll answer that question and also:
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each topic
- How SMEs can help bring these topics to life
- Important considerations to keep in mind while creating this content
This course is a great fit for salespeople, leadership teams, and of course, subject matter experts who care about producing high-quality content on your website to drive more traffic and give your sales team more qualified leads to convert into paying customers. We can all agree that’s important to everyone in your organization, right?
By the end of this course, you’ll have a much clearer understanding of the most critical pieces of content any business can create for their prospects, and how and WHY you, the SME, need to help create an amazing piece of content.
35m
PRO
Course
Level: Beginner
You prepared, filmed, and perhaps even edited video content. Isn’t it time to hit publish? Not so fast! There are a few things to consider before you click the publish button.
Alex Winter, Creative Director & Video Manager at IMPACT, will explain why it is important to optimize your content when publishing with the proper titles, and tags, on the right platform, and at the best time of day for engagement. Increase your traffic, leads, and sales when you strategically publish The Selling 7 video content to have the biggest impact on your business’ website conversions and sales.
In this course you will learn:
- How to maximize your video hosting capabilities with proven video hosting solutions
- How to create a video publishing schedule and determine what content is performing best
- Which website pages should have video content based on The Selling 7
Prerequisite:
You prepared, filmed, and perhaps even edited video content. Isn’t it time to hit publish? Not so fast! There are a few things to consider before you click the publish button.
Alex Winter, Creative Director & Video Manager at IMPACT, will explain why it is important to optimize your content when publishing with the proper titles, and tags, on the right platform, and at the best time of day for engagement. Increase your traffic, leads, and sales when you strategically publish The Selling 7 video content to have the biggest impact on your business’ website conversions and sales.
In this course you will learn:
- How to maximize your video hosting capabilities with proven video hosting solutions
- How to create a video publishing schedule and determine what content is performing best
- Which website pages should have video content based on The Selling 7
Prerequisite:
25m
PRO
Lesson
Level: Beginner
Nurturing your leads via email is absolutely critical to the success of your digital sales and marketing strategies – and HubSpot is a fantastic platform for lead nurturing automation. Unfortunately, many digital marketers just like you know you need to be running automated email lead nurturing campaigns.... but often the results are lackluster, at best, no matter what you do.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
Nurturing your leads via email is absolutely critical to the success of your digital sales and marketing strategies – and HubSpot is a fantastic platform for lead nurturing automation. Unfortunately, many digital marketers just like you know you need to be running automated email lead nurturing campaigns.... but often the results are lackluster, at best, no matter what you do.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
15m
PRO
Lesson
Level: Intermediate
You're implementing They Ask, You Answer, and you're currently on your journey toward achieving true digital sales and marketing mastery at your company. But how do you leverage HubSpot to help you keep track of all the key performance metrics and data you need?
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
You're implementing They Ask, You Answer, and you're currently on your journey toward achieving true digital sales and marketing mastery at your company. But how do you leverage HubSpot to help you keep track of all the key performance metrics and data you need?
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
29m
PRO
Lesson
Level: Intermediate
Lead scoring is one of those HubSpot features that everyone loves to talk about... but is rarely ever used effectively or consistently. In this lesson, we'll dive into how to set up, validate, and actually use your scoring properties in HubSpot.
Lead scoring is one of those HubSpot features that everyone loves to talk about... but is rarely ever used effectively or consistently. In this lesson, we'll dive into how to set up, validate, and actually use your scoring properties in HubSpot.
40m
PRO
Lesson
Level: Beginner
When is a business blog article ready to publish?
Whether you’re a content manager, a business owner, or the person in charge of creating content for your business’s website, you’ve most likely wrestled with this question several times before.
As if researching, interviewing, outlining, drafting, and revising content wasn’t challenging enough, knowing when a piece of content is ready to publish can be difficult to answer.
If only there was some sort of a checklist you could use to confirm your content was ready for the world.
If you’re queued up to watch this lesson, you’re in luck because that’s exactly what we’ll cover in this series of videos.
This lesson will break down three critical areas for you to review before hitting publish:
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
By the end of this course, you’ll have the tools (and confidence) you need to ensure your content is always ready for publishing.
When is a business blog article ready to publish?
Whether you’re a content manager, a business owner, or the person in charge of creating content for your business’s website, you’ve most likely wrestled with this question several times before.
As if researching, interviewing, outlining, drafting, and revising content wasn’t challenging enough, knowing when a piece of content is ready to publish can be difficult to answer.
If only there was some sort of a checklist you could use to confirm your content was ready for the world.
If you’re queued up to watch this lesson, you’re in luck because that’s exactly what we’ll cover in this series of videos.
This lesson will break down three critical areas for you to review before hitting publish:
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
By the end of this course, you’ll have the tools (and confidence) you need to ensure your content is always ready for publishing.
22m
PRO
Lesson
Level: Beginner
Being an inbound marketer means you need to understand many concepts, including SEO. This starter lesson will help you learn the terms used such as HTML basics, meta descriptions, top navigation, breadcrumbs, H1, H2, and much more.
Our knowledgeable Director of SEO, Kevin Church, has a passion for all things search engine optimization (and collectible Blu-ray DVDs) and will teach you everything you need to know to answer questions like
- What is semantic HTML is and how does it play a role in getting your pages ranked?
- What factors does Google consider when looking at a page? (Hint: it’s not just looking at the words!)
- How does SEO go beyond the words on a page to the structure of your site?
In this lesson you will learn:
- How to make it easy for Google to understand your site’s structure
- The importance of mobile friendliness & responsive design
- HTML basics to get you started
Resources:
Being an inbound marketer means you need to understand many concepts, including SEO. This starter lesson will help you learn the terms used such as HTML basics, meta descriptions, top navigation, breadcrumbs, H1, H2, and much more.
Our knowledgeable Director of SEO, Kevin Church, has a passion for all things search engine optimization (and collectible Blu-ray DVDs) and will teach you everything you need to know to answer questions like
- What is semantic HTML is and how does it play a role in getting your pages ranked?
- What factors does Google consider when looking at a page? (Hint: it’s not just looking at the words!)
- How does SEO go beyond the words on a page to the structure of your site?
In this lesson you will learn:
- How to make it easy for Google to understand your site’s structure
- The importance of mobile friendliness & responsive design
- HTML basics to get you started
Resources:
1h 01m
PRO
Course
Level: Intermediate
HubSpot is one of the most powerful marketing, sales, and service automation platforms on the market today. And, if you're the owner of your company's HubSpot portal (no matter your role), you know its potential. You also likely know that, without regular maintenance, proper organization, and structure from the outset, your HubSpot portal can quickly devolve into a mess that does more harm than good.
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
- The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
- The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
- Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date
HubSpot is one of the most powerful marketing, sales, and service automation platforms on the market today. And, if you're the owner of your company's HubSpot portal (no matter your role), you know its potential. You also likely know that, without regular maintenance, proper organization, and structure from the outset, your HubSpot portal can quickly devolve into a mess that does more harm than good.
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
- The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
- The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
- Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date
2h 01m
PRO
Course
Level: Advanced
Imagine this: you’ve written a great blog post with the perfect keywords, you finally hit publish, and you get a message from a coworker that says they found a typo in your post. We’ve all been there. However, with some proofreading and editing best practices, whether you’re a team of one or many, you can avoid these embarrassing slip-ups.
This engaging (and entertaining) course will teach you how to write great blog copy, check content readability, and properly edit and proofread it before publishing. You’ll also learn about the best tools out there for proofing and optimizing your blog content to give you confidence when hitting that “publish” button.
In this course you will learn:
- How to write engaging body copy
- Copywriting tips for show-stopping conclusions
- How to do an internal review of content
- Who should be involved in proofing your content
- Tools to help you proof your content faster and more thoroughly
Imagine this: you’ve written a great blog post with the perfect keywords, you finally hit publish, and you get a message from a coworker that says they found a typo in your post. We’ve all been there. However, with some proofreading and editing best practices, whether you’re a team of one or many, you can avoid these embarrassing slip-ups.
This engaging (and entertaining) course will teach you how to write great blog copy, check content readability, and properly edit and proofread it before publishing. You’ll also learn about the best tools out there for proofing and optimizing your blog content to give you confidence when hitting that “publish” button.
In this course you will learn:
- How to write engaging body copy
- Copywriting tips for show-stopping conclusions
- How to do an internal review of content
- Who should be involved in proofing your content
- Tools to help you proof your content faster and more thoroughly
2h 09m
PRO
Course
Level: Intermediate
In this course, you’ll learn how to effectively utilize Google Suite tools as you continue to master They Ask, You Answer and Inbound Marketing.
Google offers a range of free tools businesses can use to learn more about how search engines and real buyers view and use their websites and assets.
This course does not teach you how to set these tools up, troubleshoot problems, or certify you in their use. Tutorials such as those can easily be found at support.google.com.
Here you’ll learn:
- How to use Google Search Console
- How to use Google Analytics
By the end of this course, you’ll have a fuller understanding of how to use Google’s suite of tools to measure and improve your They Ask, You Answer, and Inbound Marketing efforts.
In this course, you’ll learn how to effectively utilize Google Suite tools as you continue to master They Ask, You Answer and Inbound Marketing.
Google offers a range of free tools businesses can use to learn more about how search engines and real buyers view and use their websites and assets.
This course does not teach you how to set these tools up, troubleshoot problems, or certify you in their use. Tutorials such as those can easily be found at support.google.com.
Here you’ll learn:
- How to use Google Search Console
- How to use Google Analytics
By the end of this course, you’ll have a fuller understanding of how to use Google’s suite of tools to measure and improve your They Ask, You Answer, and Inbound Marketing efforts.
1h 26m
PRO
Course
Level: Intermediate
Creating case study videos is an effective way to showcase the success your clients have when using your products or services. They provide proof that you can deliver on your promise while showing the benefits your business provides and allows your audience to build trust for your company.
Lights, camera,....wait, how do you know when you're ready to film?
Creating case study videos is a great way to integrate multiple marketing strategies into one cohesive campaign, but it can be overwhelming to make happen successfully. There are many things to consider when creating case study videos, and having an industry expert guide you through the process will help set you up for success!
Alex Winter is the Creative Director & Video Manager at IMPACT who has over ten years of industry experience and will be your instructor for this incredibly valuable course.
In this course, you will learn…
- The importance of proper planning during the pre-production stage.
- Supporting the client throughout the production process.
- The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
- The production stage including what a filming day could look like.
- Industry-proven director tips to make your filming day successful.
- The post-production stage including transferring your footage and editing.
After completing this course, you will be ready to say “lights, camera, action”!
Creating case study videos is an effective way to showcase the success your clients have when using your products or services. They provide proof that you can deliver on your promise while showing the benefits your business provides and allows your audience to build trust for your company.
Lights, camera,....wait, how do you know when you're ready to film?
Creating case study videos is a great way to integrate multiple marketing strategies into one cohesive campaign, but it can be overwhelming to make happen successfully. There are many things to consider when creating case study videos, and having an industry expert guide you through the process will help set you up for success!
Alex Winter is the Creative Director & Video Manager at IMPACT who has over ten years of industry experience and will be your instructor for this incredibly valuable course.
In this course, you will learn…
- The importance of proper planning during the pre-production stage.
- Supporting the client throughout the production process.
- The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
- The production stage including what a filming day could look like.
- Industry-proven director tips to make your filming day successful.
- The post-production stage including transferring your footage and editing.
After completing this course, you will be ready to say “lights, camera, action”!
1h 33m
PRO
Course
Level: Intermediate
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.
49m
PRO
Course
Level: Intermediate
If you shudder at the thought of speaking on camera, you’re definitely not the only one. Whether it’s worrying about how your hair or makeup looks or your tone of voice, it’s common to feel self-conscious when the camera starts rolling — but you can overcome it!
IMPACT They Ask, You Answer Coach and Inbound and Video Workshop Trainer Zachary Basner firmly believes that anyone can be good on-camera with practice and the right guidance, so he’s here to walk you through all of it.
In this course, Zach helps you uncover the skills and techniques to master your performance on-camera, whether it’s for a Zoom meeting, a 1:1 sales video, a YouTube tutorial, or full-scale production. This includes:
- How to overcome self-doubt and fear
- On-camera tips to bring out your best performance
- How to look your best on camera with effective facial expressions and gestures
- How to sound your best on camera with the right tone, pacing, etc.
- Knowing when to use a script
These are all things Zach learned first-hand from public speaking and countless teachers and mentors he’s had. So, if you’re ready to stop being intimidated by the camera and learn how to become a master communicator, let’s jump right into it.
If you shudder at the thought of speaking on camera, you’re definitely not the only one. Whether it’s worrying about how your hair or makeup looks or your tone of voice, it’s common to feel self-conscious when the camera starts rolling — but you can overcome it!
IMPACT They Ask, You Answer Coach and Inbound and Video Workshop Trainer Zachary Basner firmly believes that anyone can be good on-camera with practice and the right guidance, so he’s here to walk you through all of it.
In this course, Zach helps you uncover the skills and techniques to master your performance on-camera, whether it’s for a Zoom meeting, a 1:1 sales video, a YouTube tutorial, or full-scale production. This includes:
- How to overcome self-doubt and fear
- On-camera tips to bring out your best performance
- How to look your best on camera with effective facial expressions and gestures
- How to sound your best on camera with the right tone, pacing, etc.
- Knowing when to use a script
These are all things Zach learned first-hand from public speaking and countless teachers and mentors he’s had. So, if you’re ready to stop being intimidated by the camera and learn how to become a master communicator, let’s jump right into it.
1h 22m
PRO
Course
Level: Beginner
A successful sales team uses technology to engage with prospects, shorten the sales cycle, and keep the company aligned. But, how do you choose a software that will help your sales team and one they’ll actually use?
As a They Ask, You Answer sales leader, this course will help you determine what technology to invest in to help your sales reps perform at the highest level throughout your sales process. IMPACT’s Stefan Christensen has trained hundreds of sales reps to utilize their CRM effectively and leverage 1:1 video with prospects and clients.
In this course you will learn:
- What kind of sales tools are available
- How to evaluate them for your business
- What to do once you choose a tool
A successful sales team uses technology to engage with prospects, shorten the sales cycle, and keep the company aligned. But, how do you choose a software that will help your sales team and one they’ll actually use?
As a They Ask, You Answer sales leader, this course will help you determine what technology to invest in to help your sales reps perform at the highest level throughout your sales process. IMPACT’s Stefan Christensen has trained hundreds of sales reps to utilize their CRM effectively and leverage 1:1 video with prospects and clients.
In this course you will learn:
- What kind of sales tools are available
- How to evaluate them for your business
- What to do once you choose a tool
1h 03m
FREE
Course
Level: Beginner
At IMPACT, we help you drive more sales from your inbound marketing by teaching you to execute a powerful framework, They Ask, You Answer.
But, why is video so important for sales and marketing? It’s simple. Using video for sales can help you break through inboxes and can earn 3x more responses. It allows sellers to build relationships at a distance, explain topics simply, and help accelerate deal cycles. Some companies who have used Vidyard have even cut their deal cycles in half with video!
Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Use video to get more views on content, more attendees at webinars and virtual events, and to move accounts forward in the sales cycle.
How to Use Marketing for Video:
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
You can benefit from using Vidyard with HubSpot to help supercharge your video for marketing and sales efforts. With the Vidyard for HubSpot integration, you can unlock capabilities to visibly showcase how video is helping move the business needle and drive key results; in HubSpot’s case, Vidyard helped their sales team achieve 4x booked meetings, 77% click-through rate on video, and a 94% retention rate for their top sales rep. Whether it’s through list building and segmentation, or workflow creation and lead scoring, Vidyard will showcase a broad view of data that’s necessary for you to see if your video efforts are valuable right inside of the HubSpot platform.
In this course, you will learn:
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
At IMPACT, we help you drive more sales from your inbound marketing by teaching you to execute a powerful framework, They Ask, You Answer.
But, why is video so important for sales and marketing? It’s simple. Using video for sales can help you break through inboxes and can earn 3x more responses. It allows sellers to build relationships at a distance, explain topics simply, and help accelerate deal cycles. Some companies who have used Vidyard have even cut their deal cycles in half with video!
Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Use video to get more views on content, more attendees at webinars and virtual events, and to move accounts forward in the sales cycle.
How to Use Marketing for Video:
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
You can benefit from using Vidyard with HubSpot to help supercharge your video for marketing and sales efforts. With the Vidyard for HubSpot integration, you can unlock capabilities to visibly showcase how video is helping move the business needle and drive key results; in HubSpot’s case, Vidyard helped their sales team achieve 4x booked meetings, 77% click-through rate on video, and a 94% retention rate for their top sales rep. Whether it’s through list building and segmentation, or workflow creation and lead scoring, Vidyard will showcase a broad view of data that’s necessary for you to see if your video efforts are valuable right inside of the HubSpot platform.
In this course, you will learn:
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
23m
PRO
Course
Level: Intermediate
In this course, we’ll examine today’s virtual marketplace, its effect on the sales process, and how to master virtual sales appointments that take less time and move more buyers to action.
This course is a great fit for any sales or service team that is either beginning the transition to virtual appointments or is experiencing a much longer sales cycle and lackluster results since making this shift.
By the end, you’ll know how to set up the appointments, how to leverage tools to help conduct meetings, how to ease your prospects’ concerns, and how to ensure you are not losing valuable sales opportunities when moving to a virtual environment.
In this course, we’ll examine today’s virtual marketplace, its effect on the sales process, and how to master virtual sales appointments that take less time and move more buyers to action.
This course is a great fit for any sales or service team that is either beginning the transition to virtual appointments or is experiencing a much longer sales cycle and lackluster results since making this shift.
By the end, you’ll know how to set up the appointments, how to leverage tools to help conduct meetings, how to ease your prospects’ concerns, and how to ensure you are not losing valuable sales opportunities when moving to a virtual environment.
44m
PRO
Course
Level: Beginner
What’s the difference between content marketing, digital marketing, and inbound marketing?
In this marketing fundamentals course, we will break down the different marketing strategies and how They Ask, You Answer sets the bar higher to ensure success. Stephanie Baiocchi will teach the different types of marketing strategies and how to map your content to your buyer personas. Have you heard words like HTML and meta description thrown around? Kevin Church, our Director of SEO, will teach you the key aspects of your content that must be optimized for search including how to write a meta description, how to properly format headlines for search, and more.
At the core of They Ask, You Answer is making sure all that great content you've written is found by your ideal buyers.
In this course you will learn:
- How They Ask, You Answer can drive your content and inbound marketing strategy
- The stages of the buyer's journey and what your buyers are asking along the way
- How search engines, searchers, and your website work together
What’s the difference between content marketing, digital marketing, and inbound marketing?
In this marketing fundamentals course, we will break down the different marketing strategies and how They Ask, You Answer sets the bar higher to ensure success. Stephanie Baiocchi will teach the different types of marketing strategies and how to map your content to your buyer personas. Have you heard words like HTML and meta description thrown around? Kevin Church, our Director of SEO, will teach you the key aspects of your content that must be optimized for search including how to write a meta description, how to properly format headlines for search, and more.
At the core of They Ask, You Answer is making sure all that great content you've written is found by your ideal buyers.
In this course you will learn:
- How They Ask, You Answer can drive your content and inbound marketing strategy
- The stages of the buyer's journey and what your buyers are asking along the way
- How search engines, searchers, and your website work together
1h 28m
PRO
Course
Level: Intermediate
You understand the importance of creating great blog content, especially after reading They Ask, You Answer. You have developed a list of topics with your sales team based on buyer questions and you’re creating content that answers those questions. Now it’s time to put those answers out there for the world to see!
Nicole Cimo from IMPACT’s own content team will teach you how to publish, promote, and distribute your content to engage with your audience. Then learn from Stephanie Baiocchi on how to optimize your content to drive sales.
In this course you will learn:
- How to prepare your content for publishing to your website so it’s optimized for readers and search engines
- How to create engaging nurturing workflows and social posts to promote your content
- How to get new content into the hands of your sales team for use right away
You understand the importance of creating great blog content, especially after reading They Ask, You Answer. You have developed a list of topics with your sales team based on buyer questions and you’re creating content that answers those questions. Now it’s time to put those answers out there for the world to see!
Nicole Cimo from IMPACT’s own content team will teach you how to publish, promote, and distribute your content to engage with your audience. Then learn from Stephanie Baiocchi on how to optimize your content to drive sales.
In this course you will learn:
- How to prepare your content for publishing to your website so it’s optimized for readers and search engines
- How to create engaging nurturing workflows and social posts to promote your content
- How to get new content into the hands of your sales team for use right away
I'd love to pull in some of our members in our community who have successfully implemented or coached through this process before that may be able to provide some additional insight in both the hiring and implementation of insourcing through They Ask, You Answer.