Digital Sales and Marketing Coaches

Hey y'all,

Did you read my letter this week?

TL;DR: To be happier at work we need to craft our work so we spend the majority of our time on work the leverages our core strengths.

The questions are:

Hey folks :)

What’s the single biggest fear or concern you have about the future of your career, and what are you working on right now that’s helping solve for that?As always, I'm keen to hear what you're working on to advance and build your career.Jump into the comments with what's front of mind for you :)Chris.

Hey y'all,

Now that we've all had time to settle into 2023, what's a book you read in 2022 that stands out as important?

I'm looking forward to your recommendations :)Chris.

Hey coaches!

Let’s talk about how we’re growing, and if there’s something we need to change in our life to feel like we’re growing:

I'd love to hear from you in the comments :)Chris.

Hey there, I hope this is the right place to post this question.

I want to improve my LI profile because I want to position myself as a recruitment marketing/employer branding professional.

My HR experience is over 10 years ago and someone had recommended I take it off of my LI profile because it makes me look old.

My current work history is all centered on branding and content writing.

I have good accomplishments in my branding experience but I...

Hey coaches :)

I'd love to hear from you this week...

What’s a question you’ve been asked that truly helped you to think differently about something and change your perspective?

DFTBA!

Chris.

PS. If you'd like a weekly letter and more coaching resources/tips from me, go ahead and subscribe to my weekly letter that lands in your inbox every Thursday.

Happy new y'all!

Did you know that marketing has one of the highest rates of turnover across all industries and business functions?

As leaders, we must look in the mirror and ask ourselves why we allow this to continue.

Putting our people first

We asked tenured agency owners what they felt were their top challenges in 2023.

80% of what they said centered on their people:

Hey y'all!

I'd love to hear about how your 2022 has been for you.

Here are five prompts to get you started:

I'm looking forward to reading...

It’s the question on everybody’s mind: "How will AI disrupt Digital marketing?" It is going to be extremely challenging to tell you exactly how AI will disrupt marketing in 2023, as the field of AI is constantly evolving and its applications in marketing are still being explored. In business and strategy, there’s never been 100% certainty about how things will play out in the long term. There is merely a vision, a sense of where we’re headed...

Hey y'all :)

I have an overwhelming feeling of dread that I haven’t done any planning or goal setting for 2023.

Normally I’d have it all done by now, and so Cara and I have set aside time next week to get stuck in and make sure we’re organized for next year.

I’m curious:

Hey y'all,

This week I'm going to leave the question wide open for your front of mind thoughts on the topic...

Is it more important to be liked or respected?

Why?What say you?

This question alone can eliminate scope creep, clarify conflicting priorities and prevent unmanageable workloads.

You can use it with clients, your boss, and even with yourself!

What I love about this question is that, if you use it in a genuine way, you aren’t saying no — you are helping everyone, including yourself, to make sure we’re doing the right work, and our best work.

Your boss comes to you with a new idea. You say:

“How does this...

Hey!

You're getting a sneak peek at a portion of my letter that will be out on Thursday.

You can subscribe to the full weekly letter here.

The question I'd like you to address in the comments below is:

What can we do differently that will increase the respect and desire our clients have for us and our work?

**START**

“My soul no longer has that piquant activity conferred by desire…Oh, we shouldn’t delude ourselves - pleasure isn’t in the...

Regardless of the type of work you do, I believe there’s a lot of room for coaching techniques and methods to help you bring out the best in your clients.

What do you believe will be the biggest challenge for you and your team in shifting your mindset from doing the work for your clients to becoming coaches that can effectively delegate the work back to the clients?

I'm genuinely curious to hear about what you see as the fundamental...

How many of your clients can you honestly say have become the most trusted voice in their space from outsourcing their inbound marketing?

If the answer is none, then you would find yourself amongst the majority of people I have ever asked this question to.

When Marcus Sheridan partnered with Bob Ruffolo four years ago, the inbound marketing agency model changed forever.

Bob and Marcus realized something: the companies that were getting the...

[An excerpt from issue #8 of my weekly letter, and if you're not on the list to get the full letter every Thursday, you can subscribe here]

***

I used to be a people-pleaser.

This was a behavior that was hurting the success of my clients, the success of my team, and ultimately the success of the business.

I was holding everyone back, including myself.

I needed to change the type of relationship I had with my clients.

They were in control. They...

Over two years ago we introduced a single solution that solved some of our biggest problems as a marketing agency.

We:

The solution? Our They Ask, You Answer ‘Mastery’ scorecard. (You can get your own copy here.)

Here’s how it works:

At the start of every new client relationship — and every 90 days thereafter — we facilitate a...

The other night while we were working late, Cara and I had Letterman's interviews on Netflix playing back-to-back, and I stopped what I was doing to watch the Jerry Seinfeld episode.

I quickly scribbled down what he said about talent so I could share it with you:

Talent is a horse that you just find yourself on, and the extent that you can learn to ride it or even throw you — that’s how I think of a career. A rider on a horse. You could be...

Hey folks :)

What I am curious about with this question is:

What's your experience? What area do you need more help in?

Looking forward to your thoughts on this topic :)

Chris.

Hi folks :)

This week I'd like you to reflect on this quote from Scaling Up:

“Whatever is the strength of a leader often becomes the weakness of the organisation. Why? Because leaders have a tendency to hold on too tight, strangling the efforts of those around them. Or the leaders figure they can “watch over the details,” bringing in someone too junior to oversee the function vs. bringing on the powerhouse they really need. Instead, leaders...