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Recent Posts From Community Members

We have been in business for over 25 years, and have 50 franchises across the country. The problem, frankly, is out of those 50 franchises, only a handful are operating where they should be. We are working on that (using a lot of what I am learning here.) But, we are starting to think about selling more franchises again (we pretty much stopped selling locations 10-15 years ago.) But, one of the big things we want to do is learn how to find better buyers. In the past it was pretty much, if they write us a check, then we'll sell to them.

Our franchises are a great business to own, with a fairly low cost of entry, low overhead, and significant revenue possibilities, but most of our owners just aren't really that motivated to grow. What... See More
I'm re-reading Discover Your CliftonStrengths by Don Clifton and think it could be cool (for those who have taken the assessment or not) to share what your strengths are and how you feel they factor into your day-to-day success!

Here are my top five strengths: 1. Strategic
2. Achiever
3. Significance
4. Competition
5. Command
I always need a goal to be working towards and a reason to get there sooner than later, I love to lead and play an important role on every team or project I'm a part of, and achieving a result only fuels me to do it again!

How about you? Do you know your strengths and how to use them day in and day out?

Share your strengths down below!

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Good day all,

This was brought to my attention and I'm betting some folks in the community are using WordPress so this pluginmay be in use.

The "Fancy Product Designer" plugin for WordPress is currently being exploited via a critical zero-day flaw to cause all sorts of havoc including uploading malicious files to WordPress instances as well as full site takeover. The attack bypasses WordPress's built-in firewall feature.

The recommended action in the article below is to uninstall the plugin until a patched version is available.

Read more here --> https://www.bankinfosecurity.com/uninstall-now-critical-wordpress-plug-in-flaw-exploited-a-16785

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If you've read They Ask, You Answer before, then you know the importance of writing comparison articles for your prospective buyers.

As I work to put together an upcoming comparison article, I want to get some inspiration (and give you the opportunity to flex your They Ask, You Answer muscles) by sharing some examples you and your team have created!

When you share, feel free to include interesting info about the article, including: What did the process look like for creating the article? Was there any pushback from your company or competitors? What made this article valuable for your prospective buyers? Are there any metrics or results that came from it since being published? Keven Ellison Adam Stahl Kaitlyn Pintarich Kate Vinnedge... See More
We are thrilled to launch They Ask, You Answer certificationyou can now join some of the best sales and marketing coaches in the world!

If you would like to learn more drop me a line here or chiggins@impactplus.com and we can hop on a call.

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We've been making a lot of videos that require us to purchase voiceovers for each one - which can get expensive.

Does anyone know of any voiceover websites that offer subscriptions (similar to what you can find for background music, photos, etc.)?

Or, does anyone has experience finding one voiceover artist to become your company's voice? Or know where to look for one?

We're open to any and all ideas if anyone has run into this same problem.

Also not sure if this is the right group to post this in so let me know if I should post elsewhere!

Thanks in advance! See More
We've launched our very own IMPACT+ BetterBookClub!

If you're an avid reader, join an avid community of readers and knowledge seekers by joining the IMPACT+ BetterBookClub. Here's how to get started: Go to our homepage and in the left hand navigation, select Book Club Fill out our quick form to apply to join our Book Club and continue to scroll to learn more about what BetterBookClub is and how it works! Your application will be approved within 3-5 days of your application to join and you will be sent a formal invitation from our team to join our Book Club.
That's it! Have any questions? Drop them in this thread :) Otherwise, can't wait to see all the books we're reading! See More
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We've launched 5 new courses and lessons in May! Here's the lineup:
4 content guides to convert leads, close deals and delight customers
Course - 1 hour 33 minutes
Membership - Pro

Join Kevin Phillips as you learn how to create four types of content that attract more visitors to your site, convert more leads, closes more sales, and turns customers into brand evangelists.

Check out Kevin's course now >

Investing in your business website's user experience
Course - 37 minutes
Membership - Free
Join Chris Duprey as you learn the role your business website needs to play to get the results you're looking for, what makes your site great for ideal buyers, and the consequences of not investing in your user experience.

Check out Chris'... See More
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In our last mastermind we discussed the topic of mergers and acquisitions - there is a lot of movement happening in the Agency World - I have two videos to help Agency Owners - drop me a line if you have any questions or need some help.

How much is my Agency Worth?

How to choose the right Digital Marketing Agency See More
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From Search Engine Journal: "Google expands shopping integrations to include retailers on WooCommerce, GoDaddy, and Square"

More retailers can now show their products on Google. This will shorten the distance between a search and a product.

Does that change the game for anyone? See More
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Carina Duffy , Jessica Palmeri Allison Riggs , Jennifer Barrell and I were all discussing this issue that we've been seeing within the different industries we work with. So we have a question for you:

Are you experiencing this issue? What content have you created to address this? (And please share an example if you have one!) What has been the response from some of your prospects/customers?
Let us know in the comments! See More
I've been using Outgrow to build a pricing calculator and would love your feedback. You can go through the calculator without submitting any information (just stop at the last step before submitting for a quote.) Choose "Concrete Leveling" as the option. Most of the others say "We don't provide that service." This would eventually be embedded within our website.

It's really been a balancing act between making it as simple as possible while having some kind of meaningful result. I still haven't been able to fully sell the sales team on this idea. But we are making progress. Any feedback at all is appreciated.

a1concreteleveling.outgrow.us See More
In his keynote this morning at Scaling for the Future, Andy Bailey said: "until we want change so badly we get emotional about it, it won't happen." I love that quote. What are you doing to make sure you want the change badly enough to make it happen?

I love the "wheel of life" approach Andy shared. If you missed it, the recording will be available right here in IMPACT+ by the end of the day!

View full-size Download See More
This should come as no surprise, but now it's official - Google's upcoming core update will be making a push towards mobile-first, with the initial launch of page experience update, with desktop following sometime in the future following the initial launch.

What does this mean for you? Liz Moorehead has two key recommendations: Focus on your page performance, specifically the load speed and mobile design of your website pages. Continue to focus on the quality of your website pages and ensure the content is both valuable and actionable for your audience. Get rid of the clutter and drive value every chance you can. Be sure to check out the full article for more updates on Google's June core update :) See More
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I am looking for some resources around pop ups. I will be offering a pdf download for an email.

I want to know how long should I wait until I show them the same pop up again. 1 day 2 days etc?

Is a pop up good or is a whole page takeover better?

I will be triggering these on exit intent. See More
As we spend more and more time on video we've all seen a lot of our coworkers and friends backgrounds. But have you ever wondered what THEY see?

I want to know what YOU see!

What's your setup like? What's your daily view? What's the one thing on your desk you can't live without?

If you've got some cool gear let us know what camera or mic you use. Favorite brand of dry erase marker? Color-coded post it notes (me) or pens ( Chris Duprey )?

Drop a pic below and let me know what's most important to you about your desk setup!

Here's mine - featuring different colored Post-it notes for different things, my atr2100 mic for the Hubcast, an HD camera and ring light (which I rarely use) the window that gives me most of my light and a nice view,... See More
Hey All!
Interested to see what types of questions you ask in an application for positions at your company to pre-qualify candidates. I am looking to steer away from an automatic personality/cognitive test right at the application stage. Does your company have open-ended questions that stick out to identify ideal candidates right out of the gate?

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I'd like to know what the IMPACT crew thinks the average number of SQLS per quarter should be for a company that is nailing the TAYA/IMPACT approach. And to follow that up, number of customers. Connor DeLaney Liz Moorehead See More
I've been on a bit of a reading binge and wanted to share some books that I've been reading in May. Yes, by binge, I mean borderline craziness!

What books have you been reading this month? Any recommendations we need to pick up? Let's hear it!

Professional [In Progress] - Nonviolent Communication: A Language of Life by Marshall Rosenberg Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
For Fun [In... See More