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Recent Posts From Community Members

I have recently started working for a business that is not necessarily naturally "engaging", but the company- which belongs to the freight-hauling industry- actually produces some awesome sustainability initiatives and has a very strong internal brand. As I am putting together a social strategy for them, are there any businesses that you could share as inspiration for examples of solid brand promo through digital channels? See More
Yeah, literally. I fell on my face back at IMPACT Live 2019 and I fell again this weekend.

But I fall metaphorically way more often than I fall literally. Okay, somewhat more often.

Sometimes when I work really hard on a campaign, optimizing copy and tweaking button text for days (or weeks), it can be really hard to see it totally flop.

It always makes me feel a little better to commiserate with others who understand before I pick myself back up and try again.

So, tell me your stories. When have you totally failed, flopped, missed the mark, etc. with your digital sales and marketing and what did you learn? How did you pick yourself back up? Help a girl out. See More
Hi, we are planning to change our domain name: takeoffpr.com. We started as a PR Agency, but since 7 years we are a pure Inbound Agency.

We think of takeoffinbound.com. A bit long but nothing else is available.

What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)

What would you do?

Martin


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I feel like I'm in somewhat of a niche market as the marketing director for an air medical company. We provide pilots/mechanics for air medical aircraft (mostly helicopters).

I downloaded the "how to do keyword research" playbook and I can't seem to hone in on keywords that have really high search volume besides: how much is a helicopter helicopter parts and a few airframe specific searches
And those are in relation to completions, which we also do.

How do you go about finding your keywords when it seems no one is doing much searching? I am hoping to use data like this to get my team on board with more content, but I'm a little disheartened. Most of the search volume for phrases like "aircraft operations," "children's hospital... See More
Does anyone have a really great social media content calendar template that they love and would be willing to share? We're looking to create an internal doc that we can use to keep track of each day's post (caption, hashtags, links) and the title of the blog article or video if included (for easy searching). Would also love to include a notes area. And keep track of what days of the week we can promote in local FB communities, as well as some fun/random types of holidays to post about.

These are just our initial thoughts, but would love to hear what others are doing and if you have any great templates that work well for you!

THANKS! See More
Hi All,

Would love to hear where you all save/store your sales scripts, email templates, etc. for ease of editing and access by the team? We've tried DropBox and Egnyte, as well as Google Drive.

Do you just put all your scripts/templates into one doc, or have each in its own and link to a master list somewhere?

Trying to get organized here! Thanks!! See More
I noticed a new (at least new to me) feature on our company LinkedIn page that lets you recommend curated content for employees at your company to share on their personal profiles.

In the analytics for your page, I believe you can see who shared these posts, which of their connections interacted with those posts, etc.

One of my big goals has been to try to get our brokers (we are a commercial real estate firm) to share our articles, resources, reports, etc. on LinkedIn since they are the ones with the connections in the industry. I'm hoping this could be an easy solution to that - but I'm also concerned that these posts may come off as inauthentic if they aren't in their voice.


Has anyone used this tool and had success? Or, what do you... See More
I'm curious, where do you all get your creative juices flowing when working from home?

For me, I have to move around.

Sometimes I lock myself in my office, get my desk organized, and then it's off to the races. Other times, I do what I'm doing right now and take my laptop outside and let the fresh air bring my brain back to life.

What about you? Are you a nomad like me? See More
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IMPACT+ Community,

How we show up in our sales conversations and communication is key to our success. For more on how we can improve our virtual sales game, check out this session from the Virtual Selling Summit.

Let me know what you comes up for you on this topic. See More
According to reports, Twitter is testing a feature that allows users to send quick cash payments (PayPal, Venmo, etc.) to celebrate and reward great tweets and replies.

I'm always interested in the ways we commodify the social media experience.

Is this a new version of upvoting, or is this a different beast all together? Will it change how people use the platform? Liz Moorehead ? Ramona Sukhraj ? See More
Hey everyone!

We've started using ClickUp here at IMPACT, and we're also fans of Trello. What do you use to get your work done and make sure nothing falls through the cracks?

Thanks! See More
Here's a recap of all the new course and lesson content we released in April!

New Pro Course - Creating memorable, money-making content for dummies In this revamped course, Editor-in-chief Liz Moorehead walks you through the simple processes and tools you need to produce the highest quality content possible every single time. By the end of the course, you'll learn how to create content that is guaranteed to excite your ideal buyers and make them ready to take immediate action.

New Free Lesson - 19 conversion and content offers that generate leads In this lesson, Lead Content Trainer and IMPACT+ Professor Kevin Phillips shares what the best types of conversion and content offers for your business are. By the end of this lesson,... See More
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Hi everyone,
I'm the sales manager for a software company in Florida. We build and sell software that helps RV dealerships grow.

Finding new sales hires has been very tough for us. We are building a powerful culture and finding cultural fits alone is tough. When we add on finding people who "get" inbound marketing and are willing to let go of old ways of selling...our search has become daunting to say the least.

We are about two months into implementing TAYA in our company and we have a long road ahead of us. So we need someone who gets it and is very adaptable.

So, do you know anyone with an extremely positive outlook, fun personality, and desire to grow who is looking for a sales job, and has the capacity and willingness to adapt Impact... See More
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That means 80% of your audience wants to stay in the virtual world. For all the sales pros out there, can you afford NOT to be a virtual selling master these days?
Right now, at the Virtual Selling Summit, Marcus Sheridan is diving into the state of virtual selling, where we are, where we're going, and what you need to know.
If you're a Pro member, you can still RSVP in the Events tab to join and recordings will be available after the event ends if you want to catch up.

Not a Pro member? Start a free trial and you can watch all the recordings from today for FREE!
https://offers.impactplus.com/pro-vss See More
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Anyone here have experience with email10k system ( Alex Berman's approach to cold email)?
His YouTube is here: https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ

I am trying to relaunch our cold email sequences but require a copywriter or agency with tons of experience writing short, engaging multi-medium cadences that book meetings to implement.

I have already posted on Fiverr and Upwork but haven't found what I'm really looking for.

Anyone have recommendations on how to source this specialized copywriting work?
Jen




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The Virtual Selling Summit is happening TOMORROW!

If you're a Pro member, all you have to do is RSVP right from your main feed. If you're not a Pro member yet, sign up for your 14-day free trial and you'll be able to RSVP FREE!

Will I see you there?



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I was inspired to ask this today because I was doing an interview and realized that there was one specific question I was really excited to ask.

It's unlocked a lot of great conversations for me lately and so I was looking forward to see where it would lead.

Borrowed from Liz Moorehead 's Content Compass, it's "why are they asking this question or researching this topic now?"

What are some of your favorite questions to ask when interviewing someone?

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You can be the best virtual salesperson ever but if you get on a video call with a prospect and they refuse to turn on their camera, what do you do? You can't see their facial expressions or even know for sure if they're listening! How do you respond?

I saw this clip from Marcus Sheridan in his talk as I was reviewing content for our Virtual Selling Summit next week and wow did I feel seen haha I've so been there! Check out this short 30-second clip and let me know how you'd respond:
How do you get people to turn on their cameras during a video sales call? Check out this video: videos.impactbnd.com See More
I've been hearing about a lot of businesses that once things start to open up post-pandemic, are transitioning their business to fully-remote permanently or a hybrid working model.

What are you doing?

Right now our plan is to bring everyone back over the summer and re-evaluate a hybrid model for the fall. Would love to hear what you all are doing! See More

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