Winnie Anderson

These are such great tips and things to remember. 

The biggest aha for me out of this is to make clear our roles and what accountability means. So many coaches and clients think it means the coach/client services rep/account exec is going to hold the client accountable by hounding the client for work. 

That's not the case at all. 

The client is a grownup. 

These are things to be sure to add to my vanguards.

HILARIOUS!!! This should be played at every Impact event and it should be Marcus' official song that gets played as he comes on stage.

This is a great example of an effective use of humor.  

I do enjoy something with personality as long as the message isn't lost. 

Companies that do a good job or have done a good job in the past (IMO) are Old Spice (with Old Spice Man), Dollar Shave Club and their early ads, and Duluth Trading's commercials. 

This is actually is part of a deeper and interesting conversation....putting your personality into your marketing...communicating your company's personality....it's a big part of what connects with our clients I think. 

Hi  Becca Manganello  ! I was going to chime in when I figured I better do a search first and lo and behold what I was going to suggest is already in here :-) 

One of the things I want to learn is Hubspot but I need a total intro to it. 

I generally learn tech fairly quickly but that hasn't been the case with Hubspot. So I'm excited to see there's help "getting started" that's already here. 

Once I dive deeper into the content I may come up with some ideas but I see you've got some really great feedback already.

I live 7 miles north of Niagara Falls, NY; about 30 minutes north of Buffalo (we don't get Buffalo's weather by the way)

2. What's something outside work that you enjoy?  😊
I love to garden and work in the yard. I love to watch birds and play with my cats. I'm also a classic movie fan.

3. What's your role and how's it going? Brag a little! 📣
I'm a freelancer/consultant (positioning/content) and I wish I had something to brag about.

4. Tell us a little about your company (no links please!) 🖥️
My company is just me but I work with friends when I need to (graphic designers, web developers, etc.)

I specialize in working with service businesses and the first third of my career was in HR so I'd love to transition into applicant/candidate experience and helping HR/Talent Acquisition departments use content to attract great applicants and support the applicant/candidate journey.

5. How did you learn about They Ask, You Answer and how's it going so far? 📘
I learned about TAYA by seeing Marcus on some Hubspot videos and wanting to know more about him and what he was talking about so I looked him up and found Impact. Honestly, it's going slowly (in terms of getting clients and work)

Stephanie Baiocchi I agree with  Dale Pease . I want to be able to recommend Hubspot but I don't even know how to use it myself. And I've tried. 

I think it -- along with Google Analytics -- is important in theory but how to help clients get started. And then there's the concern that they will need to move their site to Hubspot when maybe that's not really what they want to do...at least right now. That just sounds so big, heavy, and hard to me. 

I've done site rebuilds with clients and there are just SO many details that moving to a new platform (off of Wordpress for example) would make it even more complex. I can just imagine the clients saying no. 

I think initially there will be a lot of suspicion about it and belief that it's somehow "cheating" if you use a tool like ChatGPT (I just discovered Canva has a built in tool!)

I think there's this assumption that it can spit out whole, fully formed articles or content pieces without much effort on the part of the user when that's not true. 

I think it's also yet more evidence of the importance of staying up to date on and comfortable with adapting to technology while also needing an underlying skill set to make it work correctly.  

By "skill set" I'm talking about things like being able to create good prompts, including giving the bot context about the subject...being able to react and respond to what's shared...editing...fact-checking....there are probably more. 

Playing with my cats. 

Watching the mighty Niagara River (especially while sitting on a swing and eating ice cream)

Crossing the bridge from PA into NJ and seeing the sign for home at the first exit.

Pulling into the driveway after a long trip.

A great question, and I highly recommend the book Married to the Brand. It explains the psychology behind deep customer loyalty and how to create and keep it. 

I think it's an alignment of clarity, consistency, value, and values.

And that alignment piece is critical.

We buy and stick with a brand because we feel and find that it consistently delivers on its promise of value. 

If a brand lets us down, we may or may not permanently break up with them. 

For example, I was having company over on summer Saturday and had planned to make a pie. The recipe called for a prepared graham cracker crust and the pie needed to be frozen for a few hours prior to serving.

When I went to make the pie, I opened the crust to find that it was defective. Although it looked like a fully formed crust, there wasn't enough butter in the crust to get it to stick together in the manufacturing process.

I was irritated. Thankfully I had time to come up with another dessert but I was pissed off for a variety of reasons.

It took me quite a while to trust the brand again. 

Life is hard enough to then have to deal with that sort of annoyance.

Consumers expect top performance from a service or a product 100% of the time. Yes, in the moment the company (actually it's employees) can save the day with some sort of appropriate service recovery but sometimes they can't.

Reliability is the heart of consistency. 

We bought a Toyota and had a horrible experience with it. The dealer didn't seem to care that we were unhappy but the experience was so bad that no matter how many friends and family have had positive experiences we'll never buy from nor lease a Toyota again.

I'm a Honda person and part of that is because I believe my first Honda helped save my life in a terrible crash. 

As for values...they're woven into a purchase and repeat business. 

Honda for example tics all my boxes -- safety, reliability, good gas mileage. And while I wouldn't buy from the same dealer again, the car is so reliable I'll still buy the brand again if and when it's time (this is my third one!)

But I've stopped doing business with a company when I've discovered their values are out of alignment with mine and out of alignment with what they state are their values.

I once cancelled a gym membership after belonging there for several years. I discovered the manager/owner treated the personal trainers badly. 

I'm not going to give my money to a company that mistreats its people. That's a value I won't compromise on.

I was very fortunate to work with peers who challenged your thinking and helped each other to think through a problem from all sides.

So a question I've been asked that helped me think differently was to the effect of "what's the other person's side of that?" 

We would examine a problem from the viewpoint of management, the overall company, each employee involved, and then the general employee population (who watch how problems are handled and then discuss it amongst themselves).

Having these sort of challenging, rich discussions helped each of us develop our strategic thinking and problem solving ability. It helped prepare us for additional career opportunities inside (and outside) the organization. 

I think it's one of the greatest, easiest techniques for developing staff.

Great insight! 

Maybe add a case study that's relevant to them? Something that shows a similar business and how they were helped by you/your solution?