Will Schultz

Joined April 2020

Certifications

Certified Coach Info

Certified Since March 2022
Do you have a meeting this week that deserves more context or structure? Commit 5 minutes and share a video just like this one to set your team up for success.
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WE CAN'T GET PEOPLE TO READ/WATCH OUR CONTENT BEFORE OUR SALES CALLS
  1. Make it TIMELY and SPECIFIC to the recipient
  2. Make it required
  3. Follow-up and push back
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I want to take moment and shout out:

Yesterday, in video training with his videographer, Jordan Sanders said that Brian challenged his team to make "gutsy content" or content that the others in their industry would be afraid to make. So what did that boil down to?
  • Talking about Cost
  • Talking about Problems in our industry
  • Making Comparisons
  • Best of
  • Reviews
Sounds like the Big 5 to me :)What gutsy content is on your calendar to create this...
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Will Schultz
Great challenge to give any content creator, ☒ - well said.

Also, the first draft of your Bio Video looks great, you should be proud of what you and  Jordan Sanders  are doing with the camera!
I had this question from another member here on IM+ today?

What's the BEST way to get my leadership team to realize that we need more marketers and we should prioritize the execution of They Ask, You Answer?

My TLDR response? PROVE that it works before asking anyone to read anything. Almost any marketing manager can prove the value of content in less than 2 weeks - with the right piece of content, of course!

My 5-minute response? Watch below:...
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Hi all. Im new to the community so bear with me please. :)After reading TAYA, and other resources, I realize that being a one man marketing team is not going to be very sustainable. I was hired 3 years ago, in a 20 year old company, with a steady growth, but a renewed strategy, and as company relatively new to inbound methodology. We are about 45 employees, 2 new biz sales reps, (including sales manager), and 3 account managers), and 1...
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Will Schultz
Hey Oddvar Sæth ! Welcome to the community.

Here's a quick breakdown of a 2-week plan to show your leadership the value in doing this well: https://videos.impactbnd.com/watch/mnSDNtLYpxwmqFvYgieQ2U?

Chris Duprey and I are both coaches at IMPACT that coach and train teams like yours to do this work as effectively and permanently as possible. I'd be happy to give you 30 minutes when it makes sense to help you fight the good fight! Shoot me a direct message here and we can chat. 👍🏼
If you don't have something like this, it's probably the most valuable use of your time this week!

Here is a great example below:

Plus, once it's published and you're sending it regularly, ask yourself this:"How do I take all this important information and make it available on my website?"
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What content could you create for your sales or post-sales process this week?
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I've heard A LOT of clever buy-in tactics from leaders trying to "earn" their sales teams' attention.What is ONE THING you've done that successfully earned more sales team buy-in?
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Friends - we're getting ready to take the plunge and hire and on-staff videographer. For those of you that have one, what advice do you have? What do you know now that you wish you knew when hiring? How many videos is that person producing in a given week? THANK YOU!
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Will Schultz
Great questions, Kaitlyn Pintarich !

First, I recommend hiring this video person based almost entirely on their "soft skills", and I have a couple of pieces for you to check out that will give you clear direction:

When Hiring for a Videographer, Look for 'Soft Skills'How to Manage an in-house VideographerRemember, they're not just the videographer of your company, they're the video educator and advocate. That requires A LOT more than just being a wicked fast editor.The questions you should be asking yourself while hiring:

Will they make the people they'll be spending time with comfortable and excited about video?
Are they dependable and trainable?
Are they going to be able to help the team buy into the purpose for their role?
Are they organized and process-driven?


And for your final question, you should stick to the clear performance metric (put it on the job application) of 2 videos per week to be produced and published during the first 2-3 months, and then 3 videos per week after finding the rhythm. That's a case study-esque videographer right there.
Hey Y'all,

I'm got something truly exciting for you today, and it's all in this 5 minute video:
Assignment Selling Content - Win a $50 Gift Card!
That's right, I'm giving away two $50 gift cards to the best examples of Assignment Selling across all the clients we're working with here at IMPACT.This is for sales, marketing and leadership teams to get involved in, and the competition is going to be set high!Here are the details:
  • Send your...
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Will Schultz
My hope is that AES can use their new videos in a way that would fit this description....  Bri Stauffer   Christiaan Filoon ...... Or maybe  Sean Horsfall will have a story? Last but not least, how about  Daniel Rosbottom and  Kyle Wertz  push this to the WS Tyler team! Godspeed to you all.
Hey all!

I've been helping a ton of clients build out their first list of Selling Seven videos that they plan to add to their website, and it's a fun but frustrating conversation to start because it ALWAYS leads to bigger conversations beyond just video....

We go from having a "What videos should we add to our website?" conversation, to a "How do I want people to actually navigate through my website and what pages or pieces of content are...
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Thanks in advance!
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Will Schultz
Hello, Peg! :)We have a ton of resources that will help you do exactly this! Unfortunately, the strategy will have to be broken down by the three different pillars of sales & marketing videos....
  1. Big 5 Videos: Easily searchable videos, living on both YouTube and your website’s learning center, that address EVERY question/concern that prospects have about your industry, business, and/or offerings. Their purpose is to drive more traffic to your website.
  1. Selling Seven Videos: Website Videos that live on specific webpages in order to optimally funnel traffic down the right path of your website, transforming your site from an “explore as you wish” marketing tool, to a powerful, intentional sales path. Their purpose is to optimize the conversion of website traffic into sales/conversations.
  2. Assignment Selling Videos: Videos that prospect- & client-facing team members send via email at specific touchpoints through the pre- & post-sales process. Their purpose is to close existing sales conversations faster and more often.


The place that we almost always start our strategy with clients is with Selling Seven videos. Why? Because you don't want to drive traffic to a website that doesn't nurture them properly.

I would start by checking out my course on Selling Seven Mastery, because it will help you to build a framework for the videos that need to be created for your website.

Once you watch that, you'll be ready to start making your own framework of videos to be added to your site - I discuss what these look like and give a few examples in this discussion thread, feel free to drop your framework-specific questions there!Would love for you to share with what you come up with! My guess is that this first phase of the video strategy will keep you busy for months! When you're ready to talk about the next phase of the video strategy, we'll be here :)
In Will’s awesome fundamentals video, he suggests downloading the Content Home Base File and using the Content Matrix. Does anyone have these tools? If so, please email to me at larry@baronpayroll.com - Thanks very much!
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Will Schultz
Hey  Larry Kagan - the resources for courses will always be listed in the "Current Lesson" section below the video that's playing. Here is the link to the Content Home Base :)