Tom DiScipio

👋🏻 VP of Product & Partner at IMPACT | Product strategy & design during the week... 🏎 BMW & 📸 Fujifilm on the weekends.

Joined April 2020



May 2010 - Present
Tom DiScipio leads the product team responsible for the design and engineering of IMPACT+: IMPACT's online learning community dedicated to educating marketers, salespeople and business leaders on achieving digital sales and marketing mastery within their organizations.
Dear Community,

I had a coffee mug and pen made as part of my contest/referral giveaway as a way, that whoever my first customer would be, for in need of my services and actually pay me would win that prize.

But the problem; i can't add use the plugin raffle press because I need to be a paid member.

So it is going to have to be straight content.

Does anyone have any thoughts or suggestions on this? See More
Tom DiScipio
Hey  Jimmy Beasley !

Love the thought process here.

I'm going to throw a curveball and suggest a different direction... I'd argue that the most important thing for your brand would be for as many people as possible (customer or not) to be drinking coffee out of your branded mugs and writing stuff down with your branded pens.

With that in mind, I'd also suggest reinvesting any efforts or dollars you might spend putting together a giveaway or setting up a Wordpress plugin into printing more mugs and pens, and handing them out to friends, family, colleagues, etc. 

There's something to be said about having your name stay top-of-mind for as many people as possible. That way when someone tells them about a computer or IT challenge they're having, it's easy for them to suggest you.
Dear community,

My original CTA button for my website, before I changed it, Get a Free Quote. I was using that for 3 to 6 months but nothing was happening. Then I changed it to what it is now. Should I keep what I have or is there something better? See More
Tom DiScipio
Hey Jimmy Beasley - me again :)

I'd say the language in the new CTA is strong.

I think a next step could be to do one of two things:

1. Add more content to the calendar booking page with your picture, a description of what the person can expect as part of the assessment, and what next steps will look like afterwards. Here's a great example of a booking page.

2. Create an "in-between" landing page. In other words, after they click the CTA, have that link to a nice landing page with some written content (or even a video) describing what the person can expect from the assessment process. Here's a great example of a landing page.
Search Engine Journal did an awesome round-up of what to expect in GA4, with new reporting features and updates that are especially useful for marketers using the tool!

From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) See More
We have been in business for over 25 years, and have 50 franchises across the country. The problem, frankly, is out of those 50 franchises, only a handful are operating where they should be. We are working on that (using a lot of what I am learning here.) But, we are starting to think about selling more franchises again (we pretty much stopped selling locations 10-15 years ago.) But, one of the big things we want to do is learn how to find better buyers. In the past it was pretty much, if they write us a check, then we'll sell to them.

Our franchises are a great business to own, with a fairly low cost of entry, low overhead, and significant revenue possibilities, but most of our owners just aren't really that motivated to grow. What... See More
Tom DiScipio
Really appreciate you asking this question here Dale Pease !

Honestly, I've got so many thoughts around this topic, it might be worth it for us to connect directly to talk through it. If you'd be open to doing that, shoot me a DM and we'll hop on Zoom.

For the benefit of anyone else reading this... there are three things that come to mind for me (and forgive me if these things are already in practice):

1. There should be a pretty rigorous application process: To your point of buyers "proving" their desire and abilities, they should have to show that they're qualified via testing, scoring, live activities, over the course of a week or so to show that they can hack it. Also, not everyone that applies, should be allowed to go through the full application process. Petra Coach, the company that helps us implement the ScalingUp business framework at IMPACT has an intense vetting process for new coaches (not a franchise, but similar in how they own their book of business) on their team. They expect a level of excellence that then becomes the culture across all coaches, and the rising tide lifts all boats.

2. If you want franchisees to grow their businesses, is it possible to give them specific growth targets that then unlock more with their "membership?" In other words, are these owners incentivized to grow if that's the culture that you want to create? This also becomes very good marketing collateral to attract the right buyers. HubSpot does a great job of this. Depending on the level of partner you become within their partner ecosystem (silver, gold, platinum, diamond, elite), will determine the level of support you get from them, how many leads they deliver to you, and the public recognition you might receive.

3. Are you showcasing your leading franchisees as "the model" franchisee that all others should be striving to be? Here's a great example... We used to work with a local SONIC Drive-in franchisee who was absolutely killing it. Their locations were some of the highest-trafficked locations in the country primarily because they had built an amazing social media following, a great website, and ran their locations like well-oiled machines. Their success was contagious within the SONIC ecosystem and they spurred on many other locations to improve their social and websites in order to replicate that success.

Hope this was helpful, Dale! Like I said... this is a fun topic to brainstorm on. Happy to talk more.
IMPACT+ Community,

How we show up in our sales conversations and communication is key to our success. For more on how we can improve our virtual sales game, check out this session from the Virtual Selling Summit.

Let me know what you comes up for you on this topic. See More
Tom DiScipio
Great highlights here Chris Duprey , and very relatable. I've fallen into every one of those traps multiple times throughout my sales career. In looking back, it was always when the prospect and I were working together (and equally) as a team to close the deal - not me attempting to "close" the prospect.
Connor just told me (in the introductory videos) that I need to post here and introduce myself.

I'm the Director of Marketing for America's largest concrete leveler (I know, exciting, right?) It is actually a great company to work for, and I've been part of the team for seven years now. I'm super excited about IMPACT+ and all I can learn here. The leadership at our company is really dedicated to becoming "The most trusted voice in our industry." So, I think I've come to the right place.

Looking forward to meeting you all. See More
Tom DiScipio
👋🏻 Hey  Dale Pease ! So great to have you here!
Hello all,

It's near the end of the month at the end of the first quarter of 2021 - so let's celebrate those wins!

What have you been toiling at that you finally triumphed over?

What's a win that you want to toot your own horn about?

Bring in the good vibes and let's celebrate! See More
Tom DiScipio
Whoa...  David Roberge  that's pretty EPIC!
Today Wix and Google announced they'll be partnering up to create an integration directly within the platform. This seems like a fantastic opportunity for individuals and small business owners using Wix to manage their websites in order to be more apparent in Google search performance as well as managing things such as Maps and reviews.

It will also create an integrated experience for dashboards and data collection, including views on GMB, search performance, and CTAs from a GMD page such as phone number, website, and directions to a location.

This seems like a big deal for Wix website users, what are your thoughts? Does this make Wix more desirable or still sticking with other website platforms? See More
Tom DiScipio
Connor DeLaney  It seems like Wix has had some negative stigma around it for some time that it's not a "search friendly" platform. So I think this was a really smart play on their part to partner up with Google and show that, yes, they can compete with the likes of SquareSpace and others in the search realm.
Hi all!

I'm Elle, a new member of the IMPACT+ community and the new digital marketing and content manager for Enrollment Builders. I made a short video introducing myself and sharing some tips that helped me during my recent onboarding experience. My supervisor is a member of the IMPACT+ community and this community shaped some of my onboarding experience. I can't thank everyone enough for helping to make my onboarding at Enrollment Builders great!

See More
Tom DiScipio
So great to meet you  Elle Spears  and welcome to the IMPACT+ family :). 
Hey, Every Human!

We have some product we want to get rid of that is a one-off/customer decided they didn't need it. As a marketer, what is the best route for helping get rid of the product without using a platform like Shopify? Do I create a landing page and promote it on our homepage? Any other suggestions? (p.s., if you are looking for 24.5" shrink film, connect with me;)) See More
Tom DiScipio
Hey  David Roberge ! Agree with  Adam Stahl on ebay on being one of the fastest / easiest ways to do it. If you wanted to try another route that uses your website, PayPal has a button you could setup to accept payment via your website. So you could create a spot on your homepage, list the product and use the PayPal button to sell it without having to create a full storefront. Here's a link to how that works.