Email Marketing & SEO Advocate

Joined November 2021


Digital Marketing Executive - Crescendo

Sep 2022 - Present

In-house digital marketing specialist learning and growing her online presence by offering email and SEO tips to small business owners. 
Hi everyone,
I am looking for advice and experience sharing in growing an audience for a newsletter.

I launched last November with the intent of creating content for IT leaders who want to help their company grow the business. I write in French to tap into my existing Linkedin network and test the concept.

My goals are as follow:
  • Know more about my core audience of IT leaders, and possibly create new...
See More
Jolie has answered well. 1) Have your goal in mind first then I would work on 2) how you will get subscribers and traffic: from social media and website. As you have a website then that is where you can drive people to and build trust and credibility then get sign-ups from there as well as directly from social. Optimise your profiles with a sign up. 3) Direct them to your lead magnet I.e. checklist of 10 things It pros need to know in 2022 or something else. Set automation to send them the lead magnet that they subscribed to your newsletter for. 4) Then segment your audience based on the content that will benefit them most. 5) Create a welcome sequence of emails for their interest and your goal. I haven't explained super clearly so if you have questions let me know.