Scott Grossman

Joined April 2020
Friends - we're getting ready to take the plunge and hire and on-staff videographer. For those of you that have one, what advice do you have? What do you know now that you wish you knew when hiring? How many videos is that person producing in a given week? THANK YOU! See More
Scott Grossman
If you have the option of hiring them part-time initially, then do it.  It gives you a chance to work with them, get to understand their attitude, philosophy, and willingness to learn.

I'm on my first full-time videographer.  He worked for my firm part time while he was finishing college and began full time after graduation.  This gave us both an opportunity to get comfortable working together.  I think his degree and extracurricular activities gave me a very good idea he was serious about doing his job well.
Sending the right amount of homework is something I struggle with a lot, often I ask myself am I sending too much or not enough.

In most follow-ups, I send 4-6 articles and 1 - 2 videos. The time commitment is about 45 - 60mins. I have never heard someone say it was too much, but sometimes I have people that do none of the homework, and we end up canceling the meeting to never hear from them again.

Does anyone have a rule of thumb they follow or ever heard a prospect say "that is overwhelming."

I would love to hear what everyone else is doing and if anyone as found a perfect formula. See More
Scott Grossman
I have a feeling the answer will be industry specific.  I have a law firm.  When we get an initial contact it is common for the potential new client to use the wrong terms, inaccurately describe their actual problem, and not realize they are omitting important information.  We can usually tease all of this out during the initial consultation.  

We have structured our assignment selling to require the client to watch a cost video we send them and to provide us with the documents requested by our intake specialist.  Over the years, we have found this is the dividing line between people who can never become our clients (can't pay, won't pay, don't see any value, and/or can't give us minimal cooperation in order to help them) and those who are worth an initial consultation in order to determine if we can help.

Our philosophy is to exclude those who have no chance of becoming our clients.  We still have to do heavy sorting of those that make it over this hurdle.  Our cost/benefit analysis is this makes sense for us.