Taffy Ragan

Joined June 2020
If you’ve been doing They Ask, You Answer for more than 6 months, what do you wish you knew when you started that you know now?
If you are new to They Ask, You Answer, what are you curious about in the process?This is one of my favorite questions to ask people when I start something they've done before. Obviously we don't want to make mistakes or waste time and one of the best ways to ensure this is to learn from those who have gone before...
See More
Taffy Ragan
Hey Stephanie, this is a great question. I would say that writing/creating content is just the beginning of the journey. There’s a lot that comes after if you really want to get the most out of TAYA.
 
With the way Google works and with more people doing digital marketing, it’s not as simple as just writing a blog post and hitting publish. Consistency is great, but there are many factors Google accounts for and I think some transparency around that would be useful. 

Plus, don't put all your eggs in one basket when hiring a content manager/writer because they may think the grass is greener when it's not and leave you sucking wind! Thankfully, ours came back, and is thankful to be back as we are as well. Lesson learned. For now. 
I'm about 3 chapters in to the book Candidate Experience: How to improve talent acquisition to drive business performance. It's by Kevin Grossman (who I reported to when I freelanced for an agency he helped manage). Kevin is the president of The Talent Board. That's an organization that surveys Candidate Experience (CE), studies best practices, and helps employers to improve from applicant attraction through to onboarding of new hires.It's a...
See More
Taffy Ragan
Connor DeLaney I have not! Thanks  Winnie Anderson for bringing this to our attention. I'm ordering it now! Thanks  Connor DeLaney  for tagging me!
Is there an article about using headers and why they are important that someone can share a link to with me? Thanks!
See More
We are in the process of hiring a content manager (early stages.) One thing I want to make clear is that reading books is an important part of the job. If you were to put together a list of books that would help a content manager thrive in the first year, what would they be? Maybe one book a month. So, give me your top 12.1. They Ask, You Answer (Obviously.)
See More
Taffy Ragan
Everybody Writes and Content Rules both by Ann Handley