Steve Polito

Ruby on Rails Developer, 8+ Years of Web Development Experience

Joined May 2020


Steve is a Ruby on Rails Developer at IMPACT, and is passionate about the intersection between best practices, user experience, and project demands.

Steve has over eight years experience with a breadth of platforms and frameworks, but is especially familiar with Ruby on Rails and custom WordPress development.

Steve is ambitious when it comes to learning new skills, but even more so when it comes to teaching those skills. Steve maintains an active blog where he creates content ranging from simple code examples, to full fledged tutorials. He also enjoys contributing to open source projects.

Outside of work, Steve enjoys training and racing with his running club.

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I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's "Irreplaceable" instead of, you know... the top content marketing tools I was writing about. Oops. See More
Steve Polito
I subscribe to Works like a charm. Good variety too.
I just wrote my "best of" article as part of my journey in writing "The Big 5" and spent a lot time trying to figure out what the most effective title would be. The customers I'm trying to target don't necessarily know that they need "website archiving", and therefor don't search that phrase.

However, since I know what it's like to be a customer in the "website archiving" space, I've typically searched for the phrase "best Wayback Machine alternatives" when I was in the research phase. The Wayback Machine is the most popular website archiving software available, and therefor that's what people will think to search against.

I was quickly validated when I saw that 2 of my competitors had created articles referencing the Wayback Machine.... See More
Given the craziness of what we endured over the past year, I'm curious how others would approach this question. Something tells me it'd be a bit different than what we have said in the past.

What would be the main bullet points you'd share? See More
Steve Polito
I can't speak to all industries, but I found the following steps worked well for me and other folks in the tech industry.

  1. Cast a wide net. Don't be afraid to apply to places you think you may not be qualified for. As long as you're honest during the interview process, it's up to the organization to determine if you're qualified or not.
  2. Do things to make you stand out from other applicants. For me, that means blogging and sharing resources on Twitter. You don't necessarily need to create thought provoking long form articles either. It can be as simple as sharing something you learned. If you do this week after week, you will have amassed a lot of content.
  3. Reach out to thought leaders in your industry and see if they would be willing to mentor you, or allow you to be a guest blogger and/guest on any of their platforms. If you're consistent when it comes to creating content in step 2, this will help give you credibility.     
Last week I reached out for advice regarding how to write a cost article when there isn't much variety in pricing. Chris Marr quickly replied with some excellent tips, which was enough for me to at least get started.

I'm happy to say that I published my first cost article this morning, and wanted to share it with everyone in the hopes of receiving some feedback. A few notes are below.

I'm fortunate enough to not be in a competitive space. There's really only one other organization doing something very similar to me. Everyone else in the "archiving software" business are focused on enterprise level security and backups. This means nearly all the information I have on pricing comes from one other organization as well as my own pricing... See More
It's the second week of January 2021 and I'm sure there are A LOT of things going through your mind that you need to get moving on. So take a minute and slow down: What is the one thing you can commit to accomplishing this week?

Focus and prioritize on the most important project, objective, thing that will keep your company going. To help, consider the idea that if this one thing does not get done, myself or others cannot move forward on other priorities.

Taking it one step further, how can the IMPACT+ community help you make it happen? See More
Steve Polito
Connor DeLaney This week I'm going to write a cost article as part of The Big 5. I've already posted in the Content Managers community and received some excellent pointers from  Chris Marr  
I'm working on an SaaS application in a not so competitive space. Because of this, I think I'm in a perfect situation to lean into "The Big 5".

I want to start with the cost article, but unlike other industries, I'm finding that there isn't much variation in cost. Should I just simply list the cost of the other SaaS applications in my space? Would that just duplicate efforts when I eventually write my review article? See More