Stephanie Hurd

Joined April 2020

Are you a natural storyteller with exceptional writing skills? Do you enjoy breaking down complex topics into easy-to-understand content?

We’re looking for a content strategist to tell our story and teach business leaders about the latest technology trends and best practices. You’ll write about things like the cost of IT support services, hidden features of your office copier, and the latest cyberthreats facing businesses.

But here’s the cool part – you don’t need to be an expert in those topics to succeed in this role. We have plenty of technical experts on our team. Our ideal candidate is or wants to be an avid user of technology but is not an expert on how it works.

You’re an excellent fit for this role if you have... See More
Hello! I recently wrote an article and pitched it to our local newspaper for an upcoming insert specific to my industry. Great news is that the editor liked it and is going to publish it! Bad news is that due to space constraints she had to significantly reduce the length of the article. I understand the minimal approach for the newspaper article, but there's a lot of good stuff in the full article that I really want to post on our blog. However, it doesn't make a ton of sense without the very specific parts that are going to run in the newspaper article.

I'm not sure that a canonical link makes sense here since the article on the blog would have significantly more content than the newspaper article, but I also don't want to risk getting... See More
Hello! I was wondering if Impact has a documented content operations framework they'd be willing to share or any key tips for building one. For context, we're scaling our content efforts and feeling the need to build a structure around content development processes (people, tools, workflows, governance, etc.) to become more efficient and maximize our very lean resources. Any guidance would be appreciated! See More
Stephanie Hurd
Connor DeLaney pretty much hit the nail on the head. You can't go wrong with doing anything  Liz Moorehead does or writes about.

Two things (thanks to Liz) were game-changers for us. She talks about how to use each one in her article, How to run a seamless, blended written and video content strategy
  1. Content Strategy Master
  2. Sales Content Sandbox

First, you have to give up the notion that you can produce content about everything all at once. Those tools give you a place to document all of your great ideas, and a framework for choosing the ones that will drive your revenue goals in any given month. 
Thanks to Liz Moorehead for a great article about Revenue Teams!

I'm wondering if anyone else is embracing this model in your organization?

As our first and only marketing employee, I already "live" in the sales department. I participate in all of our weekly sales meetings and activities, and my goals are directly tied to sales goals.

I've been adamant that while we need more marketing manpower, we should not create a separate marketing department. Instead, I'd like to see our current Sales Team Plus One Marketer grow into a Revenue Team with a more balanced representation of both sales and marketing professionals.

I've already adopted a lot of the reporting tactics Liz mentioned in the article, like weekly updates of content published... See More
Hey everybody! What tools are you using to write and edit your content? I've heard good things about the Hemingway app but I've never used it. See More
Stephanie Hurd
Connor DeLaney  - Agreed. Grammarly is indispensable. I made do with the free version too long before biting the bullet and buying the paid subscription. It's so worth it. I save so much time using the Microsoft word extension rather than copying and pasting corrections from the free web application. The Chrome extension is also great for making minor edits directly in HubSpot or social media posts. The plagiarism checking feature is also well worth the cost if you're reviewing content submitted by others. I really wish they let you upgrade from the paid individual to a business license for just one user. I'd love the option of adding a custom style guide to ensure consistency in terms we use regularly, but I just can't justify the cost of 3 users. I also like Hemmingway, but wish it also had an MS Word extension. I'd use it more if I didn't have to copy and paste it into the separate Hemmingway app.