Stefan Christensen

Joined April 2022
Has anybody made some experience with gong.io?Very exciting value proposition: Connect Gong to your CRM, Phone and Zoom. Gong will listen to all your conversations and tell you what is good.The AI of Gong will tell how to better talk and better behave to win more clients and to make customer happier.We are testing Gong at the moment. It would be great to share experiences.Martin
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Stefan Christensen
Martin Bredl  I would say, every sales team doing virtual meetings NEEDS a tool like Gong. I personally use Chorus, but the ability to auto-record calls, transcribe the calls, see analytics of the call, and determine what one can do better is ESSENTIAL for a sales rep to thrive and grow. 

For myself personally, I have had a feeling at the end of a call and then went back to watch it and had a completely different perspective after the review. This tool makes sales teams better if they are willing to review their own work and share it with others
Sales Rep near the end of a demo: "Based on all of this, I think you should buy. The price is ____"Customer: "Yes, I see the benefit, but that's expensive"Sales Rep: "I get it, that's a lot of money. How about this, you should read an article that explains the price, I will send it to you and we can get the price just right next time we meet, how about Tuesday at ____?The problem? First, why are we waiting until the end to talk about the...
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Even though it has changed, I would never say that cold-calling is dead. That being said, it's not as easy as "smile and dial"

As you can imagine, I get cold emails and LinkedIn messages ALL THE TIME. Of the hundreds I get, I can count on one hand the messages I have responded to or even engaged with.

Here are the things that immediately cause me to ignore sales emails:

1. A terrible subject line. This is the first (and often only) thing we...
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Alright, this is one of my favorite times of the year! Take some time, and send a personalized video to people with something specific you are thankful for about them. After you do this, comment below! Let's hear your story!
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In this video, I share what I have seen personally as I applied TAYA in an outside role. This worked SO MUCH BETTER than cold calling.
Want to go more in-depth? Check out the Assignment Prospecting course!
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I’m going to keep this answer short and sweet.

No, you do not. There, I said it. And if you’re reading this, you have probably asked yourself the same question at some point.

Many people would argue that it is much easier to send a text, Slack or email message without video. So, let me try and build an argument against 1:1 personalized sales videos. Let me know how I did in the comments.


Nobody else is doing it“It’s just not the done thing...
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Stefan Christensen
So True! No you don't need to, but wow it makes an impact when done! 
"it is easier to act yourself into good thinking than it is to think yourself into good acting" - Unknown (maybe Bill Gove, but others have said it)Stop overthinking things and take action. The future rewards those that act!
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When was the last 1:1 video fail you had?Fun story - I send a video to a cold prospect with no sound... I had no clue until the customer emailed me back saying "I couldn't hear anything in your video, let's hop on a call".. so was it a fail or a win?
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I would love to hear some thoughts on this! With my training clients, I ask when we should always be sending a video (an essential question to ask). Also, if we overdo it we may see diminishing returns. The more videos a single client gets throughout the process, the less likely they are to watch all of them. So, when should we not send a 1:1 video? What action would get better results?
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