Richard Fleming

Using stories to improve adult learning.

Joined January 2022


Stories dramatically improve learning and retention. My job as a film director and story designer at Sage Media is to determine a storyline that will engage adult learners who must go through soft-skills training. To do that, I first have to analyze the culture of my clients and their leaners to find what will emotionally resonate with them. Employees need to feel something if they're going to change behavior. I then build fictional but relatable characters, write the scripts, and direct actors on set to make sure all the pieces come together. I also work on the look and feel of the finished film in postproduction.

Outside of Sage, my absolute obsession is storytelling - particularly filmmaking. I watch an insane number of films, and study film history extensively. I love all kinds of movies, and will watch anything. I’m particularly drawn to older films in the early 1900s, when people were experimenting with this new art form, as well as foreign movies that play with the expressive language of movies.
There's a stat inThey Ask, You Answerabout how many times a prospect visits your site, how many pages they review, or minutes spent researching youbeforethey first talk to you. Does anyone remember what that figure is? I've been scanning for a while and can't seem to find it.
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I'm someone who loves to read business, leadership, marketing, and overall Professional books 24/7 however I've been challenging myself to read other books recently to try to balance things out and not burn myself out on professional reads.

The two books that I've been really enjoying are Billy Martin: Baseball's Flawed Genius & The Bomber Mafia.

So I'm curious, what books have you been reading that are moreFunreads vs. Professional? How...
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Richard Fleming
I find that even seemingly unrelated books have a positive influence on my creativity and professional development, but the ones I've recently that I'd HIGHLY recommend include the following: 
"The Black Count" by Tom Reiss
"All the Strange Hours" by Loren Eiseley
"Misquoting Jesus" by Bart Ehrman
"Four Thousand Weeks: Time Management for Mortals" by Oliver Burkeman
"On Looking: A Walker's Guide to the Art of Observation" by Alexandra Horowitz