PAUL Lovell

The SEO's SEO

Joined April 2020

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The SEO's SEO
Right now our pages are not getting indexed, or are getting indexed very slowly. What can we do to expedite this process?

The Guardian is a well-known news publisher that gets indexed on Google the same or next day for every new page they make. We need help with a process to get indexed in a similar manner for our content marketing campaign.

Any suggestions would be greatly appreciated.

Thanks in advance for all your help. See More
PAUL Lovell
Hi Kyle Aken sorry for the delay on getting back to you, the guardian is a very large news publisher in the UK that is right, first you need to understand that google looks at news publishers very differently than standard websites, this is from knowledge of working with some large news publishers in the US, so if you are a news publisher then yes there is things that can be done.
if you are just a standard business site then you need to set up your content distribution workflow, this is looking at what you do to share your content with your audience once your new piece of content is live .

Yes internal linking will help, not from headers/footers or sidebars google will understand these as templated items and pretty much ignores them, look at internally linking to new pages from within the content your most powerful and most crawled pages , you can find this data in search console. 

Also ensure new pages are in your sitemap and that is this updated automatically most system do this, you will also need to check search console to see if google if fetching you sitemap daily and crawling the new pages 
 
if you want to share your websites URL I am happy to take a top level look to see if there is anything obvious that would hinder and indexing