Nika Hancock

Joined November 2020


Content Curator & Marketing Mastermind for Anchor Foundation Repair in Bryan, TX


They Ask, You Answer Content Manager Certification Info

Certified Since March 2022
Ever since starting with They Ask, You Answer, and Impact+ I've been a little put off by the title "Content Manager". It seems to imply that the position would be managing other people. For us, we are about to try to hire a Content Manager, but I'm wondering if something like Content Marketer would be a better description since they won't be managing other people. Obviously, I want to use a title that people will understand when they see the job posting. What are your thoughts? See More
Nika Hancock
My official title is Content CURATOR because I feel that it better represents what I do with regard to choosing content and then displaying it in an educational and pleasing way. It also kind of leaves things open-ended in reference to whether or not managing people is involved (and allows for that evolution if it is needed later) and leaves out the word marketing which I don't personally love since it feels too "salesy." I feel my job is to educate and inform while also having some control over deciding directions and what to present in the first place.  I picked the title myself so I'm a fan of it LOL. Not that it has any job posting universality but maybe it would catch someone's attention because it's different. Now that I think about it, perhaps I should trademark it. Ha ha -- just kidding -- maybe . . . not sure that helps you in any way but I just like to hear myself type so . . .
Hey all!

I'm writing an article that will provide actionable steps for new Content Managers to take within their first 90 days in order to set themselves up for success (and wow their boss!).

What advice would you give to someone stepping into the Content Manager role at a new company?

Let me know, thanks!!

Please note: I will use answers within my article and cite your name, title and company See More
Nika Hancock
I would say for new Content Managers to be ready to constantly receive feedback on how to make your articles better. Even if you think you have just written the most fan-frickin-tastic article ever, your Content Coach is ALWAYS going to give you suggestions, pose questions, and push your content to be its very best.

But it's not a bad thing or a thing that should ever make you feel like your work sucks. I think that some people who are good writers (in their pre-Impact lives) might have gotten used to always getting full approval, a gold star, and a cookie every time they write an article. I haven't gotten any cookies yet so I don't know what's up with that . . .

I usually like to take a look at the suggestions, watch the feedback video if there is one, and then take a break from the information I have just been given. Frankly, sometimes I get a little bent out of shape when people critique my work *I blame my parents for this but that's another story LOL*.

When I take a breather, I can always see the value in the feedback I am given. It's always coming from a place of practicality and promoting a positive user experience for the reader.

The feedback is never arbitrary or "because I said so or want it that way" in nature. I really appreciate that aspect of these Impact+ Services.

I could definitely see a new person getting down on themselves if they don't keep the perspective of "this doesn't mean I am no good, it just means I can make it better for the reader."

My advice is to only handle one edit suggestion at a time, slowly and deliberately. Don't allow yourself to get overwhelmed with the plethora of comments raining down on you. Hold on to your *positive reframing* umbrella and you will be just fine.
Hello there--I am new to this program so I believe that there is some sort of "meeting" today for Content Managers. Can anyone please tell me how this will work or how I even "get to the meeting"? Is there a planned topic of discussion?

Also, it says 2 pm but I guess that is Eastern time? I am in Central Time Zone. Sorry to be a dummy, can someone help me out?

Nika See More